فهرست مطالب mahdi karimi zand

Since tourism can play a significant role in the economy of any country, it can be used as a route to advance the economic goals of the city. Since the development of smart tourism is now dependent on the use of Information Technology, the use and dependence on information and communication technology is inevitable to achieve the prospects of the tourism industry and growth in this field, and the capabilities and resources that exist in this field must be used to the fullest. There are many areas in tourism where information and communication can be used the development of smart tourism is one of these opportunities. The branding model for developing smart tourism education is a strategic approach that can help improve the capabilities and experience of tourists in tourist destinations. This model is based on the principles of marketing and brand management and can help improve quality and improve the level of tourism education in destinations by using new and intelligent technologies. The present study was conducted with the aim of presenting a model for presenting a brand creation model in order to develop smart tourism education based on the Grounded Theory.

The research method is qualitative and based on the foundation's data theorizing. Semi-structured interviews were used to gather information, and the analysis was done by Strauss and Corbyn and the paradigm model. Sampling was theoretical sampling and was done using targeted (judicial) techniques. Data collection tools were interviews with experts. The participants were from automotive companies with the positions of CEO and board members and marketing managers. Using the interview protocol, interviews were conducted with a sample of tourism managers and the information needed for research was extracted from the interviews. In addition, the indicator of the usefulness of continuous comparison of data with the background and theoretical structure of the research was carried out, in this regard, the compilation of semi-structured questions at each stage of the interviews was covered with the usefulness of the research. According to the systematic model of the Grounded Theory, experts and managers with experience in the tourism industry were selected for the statistical University.

The results of the data analysis obtained from the interviews during the open, pivotal and selective coding process led to the creation of a model of urban branding in order to develop smart tourism destinations based on the foundation's data theorizing. Finally, a model was identified to provide a brand-building model to develop smart tourism education. The findings of this study indicate that in order to develop urban brand creation in order to develop the development of smart tourism education, managers should pay close attention to all the categories and sub-categories identified in this study and have sufficient information about each of them. The findings suggest that the emotional experiences of tourists affect the image of the destination, which in turn affects the behavioral goals. However, the results do not confirm the mediating role of the destination image between the emotional experiences of tourists and behavioral intentions. Review of research literature and theoretical foundations it is determined that despite the existence of various development models for the development of tourism destinations, there is no comprehensive model that can provide all the success requirements of branding processes for the development of smart tourism education, so given the research gaps in relation to branding and also given the material presented, the importance and necessity of research in relation to branding in order to develop smart tourism education is evident. So the goal of this study was to provide a brand model to develop smart tourism education.

Using the branding model to develop smart tourism education, it is possible to improve the experience of tourists, facilitate access to useful information and training, and strengthen the communication between tourists and tourist destinations. Also, by using smart technologies, the performance of the tourism education brand can be improved and the attraction of tourist loyalty can be increased. With the growing tourism industry and the importance of education and information in this industry, the use of the branding model to develop smart tourism education can help countries, cities and tourist destinations to be recognized as attractive and unique destinations, and as a result, contribute to the sustainable growth and development of this industry and the economy of the region and the country.In the future, with the advancement of technology and changes in the habits and needs of tourists, the brand creation model will also improve and evolve in order to develop smart tourism education. The use of artificial intelligence, augmented reality, the Internet of things and other new technologies will enable improvement and innovation in tourism education and will bring the experience of tourists to a higher level.

Presentation of effective factors in e-banking security for society interests in Islamic republic of Iran Recently, in e-banking fields, instruments and technology issues have been more studied, while the other factors have not been taken into the account. This problem has resulted in failures in several e-banking security projects. The aim of this paper is studying of effective and important factors on e-banking security regarding for society interests in Islamic Republic of Iran.Semi-structured interview technique is employed in this paper. The extracted data of interviewing from 17 experts in the e-banking fields are analyzed using qualitative content analysis. The results have shown that the effective factors in e-banking are seven parameters: ISOs, OTP, comprehensive education, culture building, up to date software, infrastructures improvement, and utilization of experts. These effective factors are proposed in the paper using the presented qualitative model. Also, the results showed that the domestic banks should reduce their dependency on the foreign banks.

Corporate social responsibility is more on the agenda of business organizations for its ability to increase the company's competitiveness. This has led researchers to investigate what factors influence social responsibility affect the core path of the business.So , the purpose of this study is to make managers aware of CSR's consequences. The research used an interpretive philosophy, qualitative approach, and a methodology data approach with an emergent approach, and investigated the consequences of CSR in organizational and social level . In this regard, semi-structured interviews were conducted through snowball sampling methodology with Mellat bank's top managers in Tehran. The method of analysis was based on the Glaser coding approach. At the end of theoretical coding, the consequences of CSR were encoded based on Glaser coding families, the coding of the "anticipated consequence" family. These consequences have two economic dimensions (including increase in brand equity, increase in revenue, reduction of costs and rehabilitation in society) and non-economic dimension (including improvement of recruitment, retention and motivation, customer acquisition and retention, reputation improvement, increase of legitimacy, Health development, environmental sustainability and social, cultural and ethical development( .The results showed that CSR will improve the economic and non-economic condition of the bank.

Since, the sciences of information and communication technology has changed & evolved, so topic of "customer relationship management" has become more common among current businesses aiming to return to personal marketing time. Moreover, CRM states that different customers want different products, so instead of mass marketing, a separate relationship should be created for each customer to introduce product. Present study aims to provide a model and investigate its framework for evaluating customer relationship management system in order to effectively manage customer relationships, because it is not properly managed when every organizational concept is not investigated. Methodology of present study, in terms of research's strategy or design, is "exploratory sequential mixed methods, tool development model". Statistical population of present study in two states; primary and secondary includes managers and experts of pharmaceutical distribution companies located in Tehran & people in both samples were selected using non-random convenience sampling method. Results of present study explain that there is a significant and meaningful correlation between all dimensions of customer relationship

The aim of this study is to present a mixed marketing model for development of the tourism industry in Iran

with using the qualitative method of grounded theory and the tools of interviewing and collecting documents. The research population is experts in the field of tourism marketing.  Theoretical sampling method was chosen and 14 people were interviewed. However, from 11th person on, theoretical saturation was obtained, but the interview continued for more assurance. Researcher using Nvivo software, in three stages of open, axial and selective coding, coded the data from the interview.

The development of the tourism industry in Iran was chosen as a core category, and finally the model 12P+4S was presented for marketing mix of the tourism industry in Iran. The development of tourism industry can be accomplished due to the proper management of these 16 elements of marketing mix.

Conclution: 

The results showed that the causal conditions of the model included the product, price, place and  promotion the context conditions included specification and perception, intervening conditions included policy, security, physical evidence, and people. Furthermore, strategies included elements of planning, Sustainability, processes and. purse string.

The present study sought to identify marketing mix elements and to present a marketing mix model for the development of Iran’s tourism industry by using the mixed (quantitative and qualitative) research method. The research population in the qualitative section was experts in the field of tourism marketing. The population in the quantitative section was managers, experts, hoteliers, and knowledgeable people in the field of tourism industry marketing. The Grounded Theory was used for qualitative data analysis; and descriptive statistics, confirmatory statistical analysis, and structural equations were used for the quantitative analysis. In the qualitative section, the data from the in-depth semi-structured interview by the researchers and the N-Vivo software were coded in the three stages of open, axial, and selective coding. The development of Iran’s tourism industry was selected as a core category and finally, the paradigmatic model of 12P + 4S was presented as the marketing mix of Iran’s tourism industry. The findings of the qualitative part indicated that causal conditions of model include product, price, place, promotion, and the underlying factors include characteristics and mentality, intervening conditions include policy elements, security, physical evidence, and individuals. Strategies also include elements of planning, sustainability, processes and participation, research and education, and budgeting. Finally, in the quantitative section, the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships. The results of the goodness of fit index showed a value of 0.663 indicating a strong fit and utility of the model.