فهرست مطالب majid yaraghbafan

With the emergence of new media, most individuals have become highly dependent on these media for their daily activities.The question then arises: what are the cultural transformations resulting from the proliferation of new media in Iran? Discovering the answer to this question can enhance the optimization of media approaches in communication and align cultural values with Iranian-Islamic norms. To address this issue, the researcher, utilizing qualitative analysis within an interpretive paradigm, conducted interviews and employed three-stage thematic analysis and coding to identify these cultural transformations. The most significant positive transformations include the development of social tolerance, comprehensive connectivity, the fluidity of networked communication, the promotion of cultural and social convergence, increased community-centeredness, the production and reproduction of cultural knowledge, the formation of prevailing assumptions influencing individual thinking, the generation, innovation, dissemination, and preservation of ideas, and the general shaping of culture. The most significant negative (challenging) transformations encompass the widespread sense of isolation, the promotion of non-beneficial and unethical products, cultural vulnerability within society, excessive individualism, the fragmentation of family foundations, and identity crisis.

Nowadays, most people and private and government organizations are largely dependent on Virtual Social Networks and mobile messaging platforms to carry out their affairs. With the expansion of communication and information technology applications in daily life, we are witnessing the formation of a new generation of Internet tools that provide more possibilities for bilateral and multilateral relations. Now the problem is, what are the functions and dysfunctions of  Virtual Social Networks ?The answer to this question can increase the effectiveness or improve the approach of the media in messaging, as well as adopt a correct cultural orientation which is appropriate to Iranian-Islamic values and norms. For this purpose, the researcher has identified the functions and dysfunctions of Virtual Social Networks and mobile messaging platforms in Iran by using qualitative analysis in the interpretive paradigm along with interviews and used thematic analysis and three-stage coding. The research result are the followings:The most important positive and constructive functions: changing the shell of mentalities, facilitating the exchange and creation of information, criticizing and refining culture, effective discourse creation, promoting the government's sensitivity towards its own performance and preparation of the business environment.The most important dysfunctions: widespread social isolation, promoting immoral content, making the society vulnerable, creating excessive individualism, breaking the family foundation and identity disorder.