فهرست مطالب masomeh babaei mobarake

The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports program viewers, 9 hidden motive variables were investigated. For analyzing the data, for identifying and extracting Scales and items, orthogonal rotational exploratory analysis method was used using SPSS statistical software (SPSS software) at a significant level of 0.05 and two-way. The statistical population of this research is all students of Payame Noor University of Tehran, with a total number of 22,000. The statistical sample was determined based on the exploratory factor analysis of 525 people and classified by stratified random sampling method. For face and content validity, in terms of experts, and for con-struct validity, exploratory factor analysis was used. For data analysis, structural equation modeling using partial least squares method was used using Smart PLS software. The results of the structural equation model showed that, according to the structure of pleasure (0/834), recreation and entertain-ment (0/815), sports information (0/804), sport information learning (0/666), and Composition (0/665), social interactions (0/560), rest (0/528) and emancipation and escape (0/108) are the motivations of viewers of sports programs through digital devices. Also, the model fitted with the Model GOF = 0/693 was reported and the model was fitted as a strong model