فهرست مطالب mehdi abasian

The purpose of this study was to investigate the affecting factors on purchasing behavior of consumers of sports products through social media.

The research method included two parts of quantitative and qualitative approachs. In the quantitative part, the required data were collected through semi-structured interviews from 48 sport teachers and experts. In the qualtative part, by designing a researcher made questionnaire and after confirming its validity and reliability, the physical education students (349 people) who share sports products in social media were asked to complete. The data were analyzed using Delphi method, SPSS version 16 and AMOS softwares.

The results showed that social networks affect technical and socio-cultural variables. Also, different aspects of behavioral aspects affect technical and cultural variables also social networks.

According to the findings, social media have significant effects on various aspects of consumer behavior and play key roles in marketing and brand loyalty, and it is suggested that managers of organizations use this way as an important part of their marketing.

this study aimed to investigate the effect of social media marketing on consumer behavior of sport products . the present study was conducted within the framework of qualitative approach and data were gathered through semi - structured interviews . the statistical population of the study consisted of 14 people ( according to the need for research and based on purposive sampling among the teachers in ahvaz ) and included sports management professors ( n = 8 ), phD students of sport management (n = 4) and marketing department ( n = 2). purposive sampling and data were collected through deep and open interviews . the reliability of the questionnaire was confirmed by cronbach 's alpha coefficient.after conducting interviews and gathering information , the collected data were analyzed in different sections and after performing the three stages of open , axial and selective coding , the final model was obtained by researchers of this paper . in the causal section , the social factors influencing the influence , individual factors and advertising techniques were identified as the effective factors . the context factor of cyberspace and the effect on consumers ' behavior was determined . the intervention conditions were determined as the study of customer satisfaction , time control and post - sale services , payment conditions and security of the network . strategies include product quality , trust , attitude control , and factors affecting repurchase . finally , the outcome of this research is to control purchasing behavior and improve the production of the organization which the final model of the research is based on it .

This study aims to investigate the effect of sharing sports products in cyberspace on consumer purchasing control. This research has been done in a quantitative way and with field collection. The research population of this study includes all physical education students of Ahvaz universities (N = 1998). The research sample is selected based on the category and its amount is selected based on the research sampling method of structural equation model (n = 474). The research tool is a standard questionnaire that has been localized by the professors of the Department of Physical Education and the Department of Marketing. In addition to content validity, convergent validity was calculated and its value was acceptable. And the combined reliability was calculated and all factor load coefficients are acceptable (0.4). The analysis of the models in this research is based on the structural equation modeling method with the partial least squares approach (PLS-SEM) in two main stages: “Study of model fit” and then “Testing research hypotheses”. Finally, the final research model is based on UCINET6 software, which is dedicated to modeling social networks. The results show that product sharing in social networks affects the intention to buy, brand value, participation and behavioral aspects of the audience. Also type of sport products influences purchase intention and technical and social factors influence on purchase intention in amateur and amateur environments