فهرست مطالب mohammad mehdi mozaffari

Management of communication with tourists is considered a key component for successful tourism destinations and creates positive consequences on tourist satisfaction, brand management, competitive advantage and destination income. Based on this, the present study aims to investigate the impact of tourist relationship management on the satisfaction and loyalty of tourists. This research attempted to analyze and investigate the effect of tourist relationship management on the satisfaction and loyalty of tourists in Tehran and how the satisfaction variable mediates the relationship between tourist relationship management and tourist loyalty. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data were analyzed using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that communication management with tourists significantly affects the satisfaction and loyalty of tourists. Also, the research findings indicated that satisfaction mediates the relationship between tourist relationship management and tourist loyalty. Tourist communication management plays a vital role in the success of tourism businesses. As a result, using this tool, destinations can help create a positive experience, create tourist loyalty and satisfaction, and strengthen relationships between businesses and tourists.

Furniture is a mixture of art and culture and a symbol of prosperity for Iranian families, and companies operating in this competitive industry need a comprehensive and long-term model for survival in the market. In this study, a strategic marketing model in the furniture industry is presented. The present study is an applied-developmental study in terms of purpose and in terms of method and time period of data collection, it is a cross-sectional survey research. Semi-structured interview and Likert scale questionnaire were used to collect data. The reliability of the questionnaire was assessed using combined reliability and Cronbach's alpha. Convergent validity was also used to validate the questionnaire. The statistical population of this research in the qualitative section includes experts in the furniture industry. Qualitative sampling continued in a targeted manner until theoretical saturation was achieved. The statistical community in a small part also includes managers and experts of the country's furniture industry. Using Cohen's effect size method, 140 people were calculated as samples. Random sampling method was used for sampling. In order to analyze the data in the qualitative part, the indicators of the strategic marketing model were identified using data-based theorizing method. The partial least squares method was used to validate and present the final model. Based on the results of qualitative analysis, 6 main categories, 18 sub-categories and 102 basic indicators were identified. Based on the paradigm model of the research, it was found that competitive forces constitute causal conditions. Strategic marketing is a central phenomenon. Marketing research provides the background, and corporate social responsibility is the intervening condition. Marketing strategy is a strategic factor that ultimately leads to functional marketing outcomes such as market share, market management and sales promotion.

Along with the positive economic effects, tourism development in destinations has also brought negative environmental consequences. In accordance with this challenge, many managers of tourist destinations have focused on managing the behavior of tourists. Based on this, considering the need to deal with the mentioned challenges, or at least reduce the adverse effects and continue to attract tourists, social responsibility measures are known as one of the most effective solutions for tourism management organizations. In this research, an attempt was made to examine the effect of social responsibility of destinations on the emotional and behavioral responses of urban tourists in Tehran. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated to be 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model and its reliability was calculated using Cronbach's alpha. Data analysis was done using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that the social responsibility of destinations had a positive and significant effect on the emotional and behavioral responses of urban tourists (satisfaction, trust, loyalty). Also, the findings indicated a positive and significant effect of satisfaction and trust on tourists' loyalty. Among the researched variables, social responsibility with a path coefficient value of 0.584 had the greatest effect on the trust variable, so that the social responsibility variable was able to explain 34% of the variance of the trust variable.Extended AbstractIntroductionSustainable development of tourist destinations such as Tehran is partly due to engaging in socially responsible behaviors by destination-related organizations and attracting the support of visiting tourists to act in environmentally responsible ways. In the past decades, the metropolis of Tehran has undergone many social and environmental changes due to population growth and development, which can affect tourism development. With the increase of environmental and social problems in Tehran, the development of the tourism industry of this destination requires serious attention to solutions such as adopting social responsibility in all pillars of its development, especially the development of the tourism sector. Such an approach can improve the reputation and image of this destination while increasing the satisfaction and trust of tourists and, as a result, their loyalty. In proportion to this necessity, in the present study, the research's central question is: What is social responsibility's effect on the emotional and behavioral responses of urban tourists in Tehran?MethodologyThe present study is applied in terms of purpose and descriptive-analytical in terms of method. A questionnaire was used to collect information. The questionnaire questions were designed using five Likert options from strongly agree to disagree. The statistical population of this study was incoming tourists to the city of Tehran, considering that in this study, the method of structural equations has been done using pls software. One of the well-known rules for determining the minimum sample required in the PLS method is provided by Barclay et al. (1995). 5 to 10 samples are required for each observable variable. A sample floor of 300 samples is also recommended. Considering that in this study, the number of observable variables (questionnaire items) was equal to 32 questions, the sample size was estimated to be 320 people. To increase confidence, the sample size was 384 people. In this research, in order to achieve the goals, structural equation modeling in SMART PLS software has been used. Results and discussionThe findings of this study indicated the effect of social responsibility of tourism destinations on the satisfaction of the results; it indicates that the value of the obtained T statistic is equal to 10.418, so this value is more significant than 1.96 and can be stated that the social responsibility of tourism destinations has a significant effect on tourists' satisfaction. Also, the coefficient of the obtained route is equal to (β = 0.513); since the coefficient of the obtained route is positive, this relationship is direct. The effect of social responsibility of tourism destinations on trust The results indicate that the value of the T statistic obtained is equal to 11.748, so this value is more significant than 1.96, and it can be said that the social responsibility of tourist destinations has a significant effect on tourists' trust. The obtained path coefficient is equal to (β = 0.584). Regarding the effect of social responsibility of tourism destinations on loyalty, the results show that the value of the T-statistic obtained is equal to 10.067, so this value is more significant than 1.96, and it can be said that the social responsibility of tourism destinations on tourist loyalty It also has a significant effect. The coefficient of the obtained path is equal to (β = 0.217). Since the coefficient of the obtained path is positive, this relationship is direct. Satisfaction and trust of tourists have a positive and significant effect on their loyalty because the value of the t-statistic obtained for the effect of satisfaction on loyalty is equal to 4.152 and for the effect of trust on loyalty is equal to 15.338; the obtained values ​​are more than 96 / 1 is. The value of the path coefficient obtained for the effect of the satisfaction variable on loyalty is equal to 0.478, and the value of the path coefficient obtained for trust on loyalty is equal to 0.792.ConclusionThe present study presents a conceptual model of the effect of tourism destination responsibility on tourists 'emotional and behavioral responses and answers the question of how destination social responsibility affects tourists' behavioral and emotional responses. Based on this, the findings of the research hypothesis test also showed that the destinations' social responsibility positively affected the satisfaction of tourists from Tehran. Contrary to the practice of all internal studies, the concept of social responsibility of the destination is less considered and more focused on the concept of corporate social responsibility in the field of tourism, and the effects of this concept are examined only from the perspective of companies and organizations involved in service delivery. This study evaluated the effects of destination social responsibility from the perspective of urban tourists. Also, based on the findings of the first hypothesis of the research, it can be said that managers of tourism destinations can manage the consequences by strengthening the social responsibility of the destination while influencing the behavioral and emotional responses of incoming tourists. The results of testing the second hypothesis of social responsibility of destinations had a positive and significant effect on the trust of incoming tourists. In fact, when a tourist has a strong sense of trust, in turn, he will have more intention to visit the destination. This finding not only emphasizes the importance of the concept of destination social responsibility as a variable affecting destination trust as a critical variable and expands the focus on trust in the tourism industry but also explains the mechanisms of social responsibility impact on tourist trust. Testing the third hypothesis of the study showed that the social responsibility of the destinations had a positive and significant effect on the loyalty of incoming tourists. Accordingly, urban tourism destination management organizations should increase investment in destination social responsibility and integrate this with long-term strategic planning because tourists' understanding of destination social responsibility is an essential source of improving tourist loyalty. The results of testing the fourth hypothesis of the study showed that tourist satisfaction had a positive and significant effect on the loyalty of incoming tourists. Based on this, it can be argued that tourist satisfaction resulting from the social responsibility of the destination can have a positive effect on increasing the number of tourists visiting or intending to visit, resulting in destination tourists becoming loyal visitors.

Today, the issue of locating industrial complexes at the national and regional level in the macroeconomic structure is important in terms of its benefits and strategic issues. Because it leads to optimization of time, cost and prevention of waste of human, financial and environmental resources, economic development and welfare.Therefore, the purpose of this research is provide a scientific and practical approach to locating a technology service center in the Qazvin province. The research method is descriptive-analytic. The statistical population of the study consisted of experts and experienced experts with a sample size of 20 people. The tool was a questionnaire. Data analysis was carried out using the vikor and TOPSIS technique. In this research, five industrial sites including Abik, Khoramdasht, Heydarieh, Arasandeh and Lia have been investigated for determining the suitable industrial site for the establishment of a technology business service center. These centers are selected under the supervision of Qazvin industrial Estate which are project sponsors. The results indicate that the industrial place of Lia is considered in accordance to the qualitative, quantitative and service factors, selected from the selected areas for the operation and construction of the service center. In order to work and technology have been introduced

Electronic learning systems as a part of the new distance education field are the importance subject in many universities and institutes around the world. Since there have been few studies in this field. We have considering the importance of this issue, we are going to present a comprehensive and new model that has not been presented so far. This research is of a qualitative type and the data is collected to use the qualitative way .The type of relationship between variables is correlation type. The statistical population consisted of 351 students of Islamic Azad University of Qazvin. The sample was computed using a simple random stratified sampling method. The reliability questionnaire was compiled using the Cochran formula, and the total Cronbach's alpha was above 0.96. The Data were analyzed using structural equation technique and LISREL software. The results showed that the variables of research such as: procedural justice, distributive justice, and satisfaction with the use of electronic learning systems directly affect the tendency to continue to use these systems, but other factors indirectly affect.

In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management information system and in this study tries to answer this question “is there a significant relationship between customer relationship management (CRM) information systems and performance of Bank Parsian? The study place is the territory between the employees of Parsian Bank in Tehran. The study was conducted for 6 months in 2015 and the population is consisted of all managers and experts. This study conducts in Parsian Bank, which the number of employed managers and experts about 168 people estimated. In this study, simple random sampling was used and sample size was determined using Cochran formula. The sample was calculated according to confidence level 95% and probability of error 5% and the population size was 168, the sample size is 117 people. The results showed there is a significant relationship between customer relationship management (CRM) information systems and internal performance and process performance and financial performance in Parsian Bank. As well as there is a significant relationship between customer relationship management (CRM) information systems and performance in Parsian Bank.