فهرست مطالب samira hashemi amin

This research has been done with practical purpose and descriptive-analytical survey method. Research data were collected by field method through questionnaire and also by archival method by referring to related documents, books and articles.The statistical population of the study includes tourists who have traveled to the target villages of tourism and nomadic areas with creative tourism potential in Arasbaran region during the summer of 1398 and 1399. To determine the sample size, Cochran's sampling formula for indeterminate communities was used.According to the obtained values, the appropriate sample size for conducting research is 384 tourists. Content validity was used to assess validity. By measuring the reliability of the questionnaire with Cronbach's alpha of 0.987, its reliability was confirmed at a high level. To measure quantitative and qualitative variables, three methods have been used: 1. Friedman test has been used to compare the means of the statistical population related to creative tourism with SPSS software. 2. For multivariate analysis of creative tourists' sense of pleasure, statistical techniques of factor analysis by using Amos Graphic 22 software have been used to determine the structural relationships between variables in the conceptual model. 3. To analyze the data related to the factors affecting the future behavior of rural and nomadic tourists, the method of minimum squares with the help of PLS software version 3 and ArcGIS software has been used to prepare the map.The results of the present study show that among the dimensions of creative rural tourism, the interaction with an average rank of 3.70 has the greatest impact on creative rural tourism. In addition, the physical and environmental dimension of pleasure with a coefficient of 1.01 has the highest coefficient among the dimensions of pleasure. The effect of factors affecting the future behavior of tourists has shown a significant relationship between research variables

To evaluate the model, tourists who have referred to the destination villages of tourism and villages with tourism potential in the Kaleybar region during the first 4 months of 1998-99 have been selected as the statistical population. By measuring the reliability of the questionnaire with Cronbach's alpha, the total reliability of the questionnaire and the validity of the questionnaire in this study were examined. In the present study, for multivariate analyzes, have been used statistical techniques related to structural equation modeling. In this research, SPSS software and Amos Graphic version 22 have been used to determine the structural relationships between variables of the current study. According to the results, it was found that the intellectual and psychological dimension of pleasure with a coefficient of 0.03, has a positive and significant effect on the behavioral intention of tourists in the Kaleybar city. Also, the physical and environmental dimension with a coefficient of 0.03, has a positive and significant effect on the behavioral intention of tourists in the Kaleybar city. Also, the individual and psychological dimension of pleasure with a coefficient of 1.01 has a positive and significant effect on the behavioral intention of tourists.

The growth of urban tourism in different parts of the world and Iran has satisfied part of leisure activity and need of citizens. Therefore, it is an important part of urban management planning. Understanding tourist behavior can help planning and performance, increasing procedure of urban tourism. One of the important factors affecting of tourist behavior is tourist satisfaction that is rooted in the destination image, tourist attitude and tourist motivation. In this research using structural equation modeling relationships between variables in zones 2 and 8 of Tabriz during summer of 2015 is reviewed and paths are tested. AMOS and SPSS software is used in this research. This research is applied and analyzing and questionnaires are used for data collection. Cochran method is used for sample size determination and Chronbach’s alpha has tested the validity and reliability testing of the questionnaire. Results showed that destination image, tourist attitude and motivation have a significant effect on their satisfaction and tourist satisfaction significantly influences on their future behavior. The path coefficient of tourist attitude on tourist satisfaction is 0.599 and is more than twice of the destination image and tourist motivation effect on satisfaction. Effect of the destination image is 0.314 and more than an effect of tourist motivation on tourist satisfaction. Tourist satisfaction has considerable effect on their future behavior with a path coefficientof 1.222.

The purpose of this study was to evaluate the sustainability of tourism development in Tabriz city. The present article was descriptive, analytical and data collection was conducted through literature studies and field observations (questionnaires). The population consisted of 400 residents of Tabriz in 1393. To determine the sample size and sampling techniques are used Cochran method and simple random sampling method and to evaluate the validity and reliability of the questionnaire, the validity of the content (opinions of urban and tourism-related professors and experts) and Cronbach's alpha coefficient was used. From questionnaires completed by tourists as well as AMOS software factors were extracted the needs of the people and coordinate measures with sustainable development. To assess and evaluate the criteria for sustainable tourism operations, was used the second order factor analysis. The results show that all considered indicators have a positive and significant relationship with the second order structure, namely the sustainability of tourism in Tabriz and the “Hygiene & Health" by a standard factor of 1.003 has the greatest influence on sustainable tourism.