sayyed mohsen banihashemi

Diet and eating habits can influence culture, change thinking, and individual lifestyle and social habits. If nutrition changes and deviates from lifestyle, there is the risk of cultural change. Satellites play an important role in de-identifying societies due to their nature, and officials’ negligence will harm the Iranian society. The main issue of this research is the occurrence of cultural change through a nutritional transformation in the opposite direction of the Iranian lifestyle. The purpose of this research is to investigate the status of the cultural content of satellite nutritional programs on lifestyle and their role in maintaining or transforming the culture of social learning based on qualitative analysis of the content. The data collection tool was based on selecting two programs of non- Iranian Persian language networks as a sample. The method of sampling was selective and purposeful. Research findings indicated 7 categories as follows:  1- Manifestation of culture in satellite food programs. 2- cooking, 3- Sociology of food. 4- Elimination, opposition, or disregard for religious concepts. 5- Luxury-oriented status, 6- Leisure, 7- Appearance and program making displaying the relevant subcategories in the programs. The role of cultural factors on social learning has been analyzed in these categories. Individuals adopt patterns of behavior appropriate to the events observed in their environment, including television images. Because satellite food programs offer different content from local media content due to their approaches and policies, they may provide changes to the local audience's lifestyle, culture, and social learning habits.