seyed mahmoud tabatabaei hanzaei

Handmade carpets, whose design, pattern, colors, and textile structure express Iranian artistic identity and culture, are also considered a strategic economic product for job creation and currency exchange. The purpose of this research is to study and understand the strengths and opportunities in the use of dyes and appropriate and green dyeing methods in the preparation of raw materials, color scheme, and composition and to identify and analyze the weaknesses and threats due to the poor quality of the visual appearance in the Iranian handmade carpet trade and providing creative strategies to increase its competitiveness, sales, and export. The analytical process of SWOT matrix analysis was used to maximize strengths and opportunities and minimize weaknesses and threats. The data collection tool was a questionnaire completed using the Delphi method in a statistical community of 46 related experts, and their data were analyzed. The results indicate the necessity of following the conservative strategy of preserving and maintaining the strengths and taking advantage of the opportunities for the development of the business of this product in today's market conditions. Among the creative strategies for developing this product is branding and using the knowledge of modern marketing and e-commerce with the key points of the green product and, of course, the guarantee of its appearance quality and longevity.

In today's complex market, most businesses must use modern strategies in the field of service quality to differentiate themselves from their competitors. In this research, the applied procedure and structure of the service quality improvement approach was studied and analyzed with an emphasis on technology-oriented services in the handmade carpet industry of Kashan. First, customers' perceptions and expectations of the quality of the services they receive and the relationship between the dimensions of service quality and the need for technology in this area were analyzed based on the SERVQUAL scale and using the structural equation model. The tool for collecting the field data of the research was the standard questionnaire of the SERVQUAL model, which was completed by 104 customers in the statistical population of Kashan handmade carpet customers, and with the available sampling method. The partial least square method was also used to test the research hypotheses. One of the most important findings is that technology-oriented services have a positive and significant effect on the quality of handmade carpet services by creating favorable feelings and perceptions in the minds and expectations of customers. Concrete dimensions, assurance, and responsiveness with the highest average gap, as major dimensions and the need to acquire more knowledge and awareness with a technology-oriented approach, were recommended to the production and suppliers of this producer.

Today, along with the increasing importance of environmental issues and the concept of social responsibility in societies, it seems necessary for consumers of different products to recognize the factors affecting the green mental image. Therefore, the importance of developing a new green product and its role in creating an organizational brand and positive imagery in the minds of customers is increasing and is one of the factors creating a competitive advantage for organizations. The main purpose of this study is to design and analyse a model to investigate the effect of two strategies of fibers and the use of natural dyes in the supply chain of raw materials in the development and visualization of green handmade carpet products by consumers, with structural equation modelling approach in Smart Pls software. In order to collect field information, a researcher-made questionnaire was used in the statistical population of handmade carpet consumers in Isfahan. The results showed that the development of the concept of green in the product and the intention to buy and consume them is an initiative and innovation that in addition to the prosperity of the green market, is an activity with high social value in human life. It was also found that the use of natural dyes in the dyeing of pile yarns has a stronger effect in creating and associating the concept of green product in handmade carpets than the raw material strategy.

Today, T-shirts are not only a classic component of clothing, but also act as a blank canvas for artists and entrepreneurs. For this reason, printing on T-Shirt has become a famous business. The population of this research, which in terms of nature is practical and its method of promotion is descriptive-analytical, is all T-shirt consumers in Mashhad. In addition to the questions set in the questionnaire, the face-to-face interview method with T-shirt printing experts was used to identify the technical requirements of the product. In this research, firstly the quality house according to 6 steps process based on the average of results of each requirement (request) was completed. In first step that includes listing the customer needs (whats), after assessing on a set of the initial customer needs of T-shirt printing, among about 40 demands ,20 top demands were identified by surveying experts and it was considered according to the list in the table based on the prioritization of the basic, functional and motivational requirements in the questionnaire. The second step is to list the technical explanations (hows). In this step, after reviewing by a team of experts, 13 top technical characteristics were selected among the available technical characteristics and according to the table list, it was inserted at the top of the quality house matrix. The third step is to develop a communication matrix between WHATS and HOWS. In this step, the matrix development was done by expert's team and the relationship between customer needs and the technical characteristics of product were scored peer to peer with the numbers 1, 3, 5, 7 and 9. The fourth step is to develop the internal communication of matrix between HOWS that is used to determine all internal communication among technical characteristics. In this section, symbols were used to show the strengths and weaknesses of the relationship between each pair of technical characteristics. The fifth step is to improve demands and the quality requirements of customer and ranking. In the section of completing quality house, after determining the amount of improvement in each of the quality demands (Whats) compared to the current situation, the relative importance of each quality requirement was calculated to further analysis in the later stages of QFD. Then, after reviewing and based on achieved results, the prioritization of customer needs and wants were categorized.

Employees are valuable asset that create competitive advantage for the organization and thus it is very important for human performance on the stage of competition, and thus, emotional intelligence has effects such as motivational effect and greater effectiveness in employees and the creation of an intimate and environment, leading to development in the organizational positive line. The aim of this study is to investigate the effect of emotional intelligence on motivation and performance of carpet weavers. The research method has been descriptive and survey and it has been applied. The statistical population in this study is all weavers of the Zarrin baft weaving company of zanjan, which is based on the Morgan table, 201 in the method of random sampling. In order to collect the required data, from the (2005) emotional intelligence questionnaire (2004), the Wright job motivation (2004) and organizational performance questionnaire (2008) and questionnaire validity were approved by cronbach's alpha, using the model of structural equation modeling for investigating the relationship between dimensions and research variables from the perspective of respondents. The results showed that emotional intelligence has a significant impact on the motivation and performance of the weavers of weaving carpet weaving in zanjan. In particular, self - awareness, managerial self - awareness, social awareness and management of relationship on motivation and performance of carpet weaving company have a significant effect.