seyed mohammadmahdi fatemi

Rating tourism infrastructure in various regions of the province and a balanced distribution infrastructure and inequality adjusted in different areas, one of the major initiatives is the development tourism. Therefore, in order to guide the tourism planning and land preparation and the facilities for the convenience of tourists and tourism infrastructure and reduce environmental damage should be ranked zones. And the province as one of the unique tourist attractions in the country. The purpose of this Article, Levels based on some of the factors that attract tourists in town with using TOPSIS model. Therefore in this study, descriptive analytical study. To determine the importance weight of the selection criteria and expert Delphi model for data analysis, the SWOT model was used. Indicators for the province, a questionnaire prepared a number of experts and industry experts who were familiar with the research topic, and it was surveys. The authors, using the powerful tools of the strategic planning model, SWOT, Tried to assess the strengths and weaknesses internal to the hand, and analyzed the opportunities and threats facing the development of The strategy for the development of design methods can provide. The results show that the city of Sari in first place in terms of attractions and infrastructure is located. As well as the city, tonekabon and savad koh the difference is very little in the second and third positions. Little difference in ratings obtained in more than half of the city, province, represents a relatively uniform distribution of attractions and facilities across the province. SWOT matrix analysis also shows that the number of 16 to 15 internal strengths internal weaknesses And 10 of 15 against external threats external opportunities have been identified. The total strength of 31 as the advantages and opportunities And 25 weaknesses and threats as constraints and problems facing the province has identified tourism development.