seyyed mohammad reza naserzadeh

The paper's aim is identifying and prioritizing factors affecting sports equipment purchase intention among social media users taking a Logarithmic Fuzzy Preference Programming (LFPP) approach. Research is a survey methodologically and is applicable in terms of target. Reviewing previous studies and taking experts comments, we identified 30 variables influencing purchase intention. The 30 variables presented to some marketing experts in a questionnaire and hereby top ten variables extracted. The 10 variables presented to 15 social media users in form of a fuzzy questionnaire for weighting and ranking. Finally, the 10 variables were weighted and ranked using GAMS software. Results show that trust, security and perceived price,are the most important factors in users point of view.

The advancement of technology and its application in various industries make the organization looking for use of key technologies such as ERP. The number of failures occur in ERP implementation in various industries including Iranian industries. The attention of many researchers has focused on identifinig critical success factors or critical failure factors. Hence، these factors should be prioritized properly. On the other، these factors have mutual effects usually focus and prioritize the critical success factors. The critical failure factors is a farce regardless of the mutual effects. This paper has been tried using the Delphi method to identify and classify critical failure factors of ERP Implementation in Iranian Industries. Then 37 factors were classified in 8 groups. Mutual effects of these factors are measured utilizes Gray DEMATEL method and prioritize has been conducted each factor and sub-factors.