seyyed reza miraskari

The today's business environment is so dynamic and complex and this conditions became made even more complicated when economic depression has shaded the economy and the production and service sectors are in the grip of the depression. In the situation the firms are under the depression, to adopt marketing strategies that can help them improve their performance by focusing on optimization opportunities, sales growth and acheiving to sustain competitive advantage. At present, the textile and construction industries in Iran are in such a complicated situation so that they face lowered demand and need right marketing strategies. Thus, this research was aimed to explore the significance of marketing strategies for the marketing performance of textile and construction industries and to rank them under economic depression. To this end, the library study was accompanied with field studies. A questionnaire composed of 27 questions was designed and its content validity was confirmed. Then, it was administered among production, marketing, and R&D, and higher managers of nine textile manufacturing firms and 20 construction firms sampled by purposive judgmental technique. After the questionnaires were collected, the reliability of the questionnaire was estimated at greater than 0.7 by Cronbach’s alpha. Data were analyzed by structural equations modeling. The results of confirmatory factor analysis revealed that the values of model fitting indices were appropriate. According to the results of path analysis, the segregate marketing strategy and centralized marketing strategy had significant positive impacts on the market performance of the firms. But, indifferent marketing strategy influenced market performance negatively. Also, Friedman test revealed that the segregate marketing strategy was ranked in the first in both industries.

Investment, a critical issue in macroeconomics, depends upon rate of interest. Closely related to investment in macroeconomics are equilibrium and sustainability. This paper aims at using an analytical method to identify an interest-free macroeconomic model as opposed to capitalist macroeconomic models. The main premise of present Paper is that this model is sustainable in the same manner as models dependent upon interest rate. Furthermore, proposed model is even more sustainable than the macro-model of Sargent. In order to achieve viable models in an interest-free system, changes were made to a chosen model. Proposed model entails alterations in labor demand, production, consumption, and investment functions as well as equilibrium in the labor market. Since during rising inflation in an interest-free system, the true rate of return for monetary assets is preserved, the motivation for savings is not weakened. Thus, for developing countries faced with inflation and its resulting stagnation, it is preferable to substitute monetary systems based on interest with interest-free systems.