فهرست مطالب shahin bakhtiarvandbakhtiari

The tourism industry in today's world is considered as one of the economically profitable industries and the creation and exchanging means of culture. Measures should be taken to attract tourists and introduce the buildings. These measures include advertising, book printing, publishing brochures, and billboards for better access of tourists to the desired areas. Tourist boards play a special role. In a way, it can be said that these signs are eloquent language to guide a tourist and a good guide to attract the tourist, a reliable guide to get to the desired place; signs are not only a guide but also carry a brand of advertising. Thus, their shape, size, color, installation location, and multilingualism, all are effective in the structure of the signboard; and the tourism sign depicts the cultural identity and personality of an area. The purpose of this article is to investigate the effectiveness of the use of tourism signs in the city of Isfahan and the development of tourism in this city. The method of this research is applied based on the purpose and based on nature is descriptive-analytical. The statistical population of this research includes all citizens over 18 years old in Isfahan in 1997 who were randomly sampled. The necessary data were collected through a questionnaire. The results of this study show that more than 62% of foreign tourists and more than 52% of local tourists in their comments have described this situation as weak and very poor.

In today's global society, human resources are the most important factor in the development and development of a region, and in various industries, these types of resources play an indisputable and key role. The importance of this kind of language is such that it can be argued that without human resource management, it is impossible to achieve development in the industry. Human Resource Management is a regular way to ensure that suitable people fit into the right posts at the right time. Because the tourism industry is a service activity and is heavily dependent on those who work in the industry, it is essential to develop the human resources management industry. Tourism has no region or country without having a knowledge-based management, especially in the human resources sector, with sustainable growth and development.
Despite the importance of human resources management in the tourism industry, unfortunately, as much as it deserves a country with tourism potential, this kind of management in Iran has not reached the necessary and effective stage, and the lack of attention to it is one of the main obstacles to the development of tourism Country.

Tourism is a complex phenomenon. Valuable industry balances the economic development of the regions, establishes a fair distribution of income, and has a fundamental role in creating employment and direct and complementary direct and secondary resources. Undoubtedly, the development of the tourism sector can play a significant role as an alternative to the oil-related economy of the country in the national and regional development of Iran. The purpose of this study was to "identify financial incentives affecting the attraction of real and legal individuals for exploiting the resources of the city of Zarrin Shahr For the development of urban tourism ". In this research, the researcher first by collecting secondary information by referring to secondary documents and books, then uses a questionnaire to examine the opportunities, threats, strengths and weaknesses to attract the real and legal persons in Zarrineh city and to investigate the relationship between Financial incentives and attracting investors, after which financial incentives will be identified to attract people's funds and their impact on attracting tourists will be investigated. In order to analyze the raw data and data collected, the present study is based on the analysis of internal and external factors And use the SWOT matrix to assess threats, opportunities Oh, strengths and weaknesses, and ultimately use Rahkarhavrahbrdhayymtnasbbashraytmhlymntqh, financial Jhttvshmshvqhay Grdshgrydrshhrzryn the city.