فهرست مطالب syed mahmud hashemi

Neighborhood development in the form of a participatory, democratic and neighborhood-based process has been emphasized for decades in developed countries as the focus of sustainable urban development programs and metropolitan areas. On the other hand, in order to improve the business environment and increase economic growth and development, the necessary conditions for this issue must be met. Therefore, concepts such as collective participation, attachment to the neighborhood environment, creating equal opportunities with greater efficiency, are only materialized in the shadow of the concept of neighborhood development and urban neighborhood planning. The main purpose of this article is to provide a qualitative model of new business development with a neighborhood-based approach in the metropolis of Tehran. The main question of the article is what are the dimensions, components and important characteristics in business development and neighborhood performance in Tehran? The research method of this research is content analysis with a deductive categorical system, and its type is applied. By identifying 615 concept codes, coding and categorizing them in three steps, finally 189 main indicators; in five dimensions and 22 components, these indicators were explained and adjusted using a three-stage Delphi technique among 32 scientific and executive experts. Finally, a new business development model based on the neighborhood-based approach in the metropolitan area of Tehran was presented in five dimensions: information technology development, improving the business environment, customer relationship management, neighborhood-centered approach and entrepreneurial leadership.

The current applied, descriptive and correlational study was undertaken to investigate the extent to which neighborhood-oriented management can promote home business performance and productivity in 15 districts of Tehran, the metropolitan capital of Iran. The research population comprised 1500 employees in 15 districts out of whom a simple random sample of 750 was selected based on Morgan Table. The research data were collected using a researcher-made and piloted five-point Likert scale questionnaire comprising 4 factors and 32 items which tapped the participants’ responses. Having collected the research data, we initially calculated the descriptive statistics like absolute and the relative frequency, the mean, the standard deviation and the variance of background and main variables. Further, the data were analyzed inferentially via correlation, multiple regression and F-Test to verify the research hypotheses. The results confirmed the significant positive effect of neighborhood-oriented management on the promotion of home business performance and productivity in the metropolitan city of Tehran.