فهرست مطالب tahmoores hasangholipour

The rate of failure of strategic alliances is high in spite of spending too much money and resources for their formation. Theoretical background for this failure has focused on the structure of alliances, but this view does not have the required comprehensiveness for explaining the effect of structural frameworks on the performance of strategic alliances. In addition, there are scattered viewpoints in literature on the structure-performance relationship. We used a meta- synthesis approach in this paper to synthesize these viewpoints, in order to present a framework on structure-performance relationship. By reviewing and screening 129 published papers in accredited international  journals, 15 papers were studied. Using content analysis and Shannon method, 9 constructs including 31 codes were used in the final framework. Findings show that contract complexity, quality of relationship and freedom of action have the most effects on structure-performance relationship alliances. Furthermore, the optimization of alliance governance could not be reached without considering  contractual and relational governance

Strategic alliances have gained considerable attention, both among strategic management researches and across managerial decisions in business companies. Despite of this popularity, the failure rate of strategic alliances is high and theoretical literature has being sought the reason in governance mechanism and organizational design of alliances. With considering the importance of this issue and theoretical gap about it, current research devoted to the requirements and specifications of the structure of technology-based international strategic alliances. Findings from this multiple case study research are distinguished three designs and theirs requirements for effective application: parliamentary, technocratic and committee. In high vertical centralization-low horizontal centralization situation, the parliamentary form has most effectiveness; and in low vertical centralization-high horizontal centralization, the technocratic form is best suited. These forms are on a spectrum in which, any points between extremes, is a favourable place for applying of committee-based structure.

Decision making about the structure of strategic alliances, beside the decision about goal and scope of alliance and decision about partner selection, is one of the three fundamental questions that should be addressed to form successful strategic alliances. It is believed successful alliances must accomplish two goals which both of them are related to alliance structure: coordinate the optimal combination of productive resources across parties and mitigate the risks of opportunistic behavior. Literature review reveals scattered and sometimes contradictory findings about structural framework of strategic alliances. Hence, current research is tried to provide a concluding remark of effecting factors on choosing between contractual-based and trust-based structural frameworks of strategic alliances with meta-analytics method. After reviewing and filtering of 516 scholarly papers which published in reputed scholarly international journal in a 15 years period (2002-2017), thirty eight papers were put in meta-analytics process and twenty four factors were identified. Findings from this meta-analytics showed that optimal configuration of formal and relational governance mechanisms in an alliance is contingent, and contractual-based and trust-based frameworks are complementary governance. It also showed that legal safeguard, legal system, trust, formal control and opportunism have the most effect and shared governance mechanisms has the least effect on decision about choosing between the structural frameworks of strategic alliances, among others.

Inadequate people awareness about Insurance services is one of the most important factors of underdevelopement of Iran insurance industry. Because insurance services aren’t objective and familiarity of people with them requires presenting comprehensive data, so professional advertising campaigns of insurance companies is so helpful. Effective advertising policymaking in insurance industry can increase insurance penetration rate and in the result, economic and social security of the society will be improved. Identifying and approving dimensions of ‘model of effective advertising policymaking’ and the relations among these dimensions are main objectives of this research. Research method is based on Survey, and questionnaire has been used for data collection. Pearson correlation test, Kruskal-Wallis test, Multidimensional Scaling, Quadratic Assignment Procedure Correlation (QAP) and Cluster Analysis have been used for analyzing data and approving model dimensions and relations. Research results, have approved six dimensions of effective advertising policymaking model and have revised relations among dimensions of primary and conceptual model of research.