جستجوی مقالات مرتبط با کلیدواژه "green approach" در نشریات گروه "علوم انسانی"

The compatibility of any innovation and integration with environmental considerations is significant. Hence, the concept of green innovation through the promotion of environmental efficiency gives the organization a competitive advantage in the domestic and global markets. Therefore, in this research, the effect of green customer integration on green innovation performance considering the moderating role of company size and internal integration as a mediating variable of environmental awareness of the senior managers is investigated in the Bahman Company as a case study.

Design/methodology/approach: 

This is typically an applied study in terms of the purpose of the research and is a descriptive survey in terms of the method of data collection and analysis. The statistical population included 425 personnel of the Bahman manufacturing company. Sampling has been done based on a simple random sampling method; and according to Cochran's formula, the sample size has been determined 200. The data and information needed to conduct the research have been collected through library studies and field methods. The data collection tool included a questionnaire containing 14 questions. To determine the validity of the present research questionnaire, the opinions of experts have been examined using the convergent and divergent validity indices. Also, the reliability of the questionnaire has been confirmed by computing the Cronbach's alpha coefficient. In this research, modelling and data analysis have been performed using Structural Equation Modelling (SEM) and the Amos software.

The findings indicated that the integration of green customers has a significant positive effect on the performance of green innovation and the environmental awareness of senior managers. The environmental awareness of senior managers had a significant positive effect on the performance of green innovation. The mediating role of senior managers' environmental awareness and the moderating role of company size and internal integration were confirmed. The environmental awareness of senior managers had a significant positive effect on the performance of green innovation.

Originality/value:

 The literature review indicated that in none of the previous studies, the parameters of environmental awareness of senior management, internal integrity, company size, green innovation performance, and green customer integrity have not been investigated simultaneously. The simultaneous use of such parameters gives a broader view. This is a significant feature that distinguishes the current study from previous studies.

Land use planning is the regulation of the relationship between human beings, land and activity in order to make appropriate and sustainable use of all facilities. Due to the lack of a comprehensive use planning in Iran, especially in the Zagros region, the destruction of natural resources and habitats in the region and the poor living conditions, it is necessary to address this issue. In this research, spatial evaluation method has been used in combination with decision making techniques. For this purpose, 31 criteria in both ecological and socio -economic sectors have been used to measure and evaluate the capability of the Zagros region. First, using 20 criteria, ecological capability was assessed and its index was obtained, and then, using 11 criteria, the socio -economic development index was calculated, and by combination of these two indicators, the final development index was extracted. Based on the final evaluation results and criteria used in this process, about 59% of the total area is constrained. 2.72% of the region has a very good potential for industrial development and about 5.55% has a good potential. This means that in total about 8.5% of the area of the study area has a suitable and very suitable capacity for development. The socio -economic development index is defined based on 11 economic and social criteria, which are calculated separately for each province and then finalized in combination with the ecological capability index. The results of this index show that Kermanshah province has the highest power (0.52) and Kurdistan province has the lowest power (0.20).

Human capital as an intangible asset and an important source of competitive advantage in the banking industry, provides the basis for improving organizational capabilities. In recent years, organizations have used concepts such as pure, ethical, agile, resilient, and green to combine competitiveness and sustainability in a variety of ways. Since the implementation of the above approaches requires their application in human resource management of organizations, the main purpose of this study is to design a model that can simultaneously use the five approaches of pure, ethical, agile, resilient and green in use the human resources management of the Iranian banking industry. 

The present study was mixed research. In the qualitative part of the statistical population were experts in the field of human resource management of the banking system and university professors, 12 of whom were selected for the study by purposive non-probabilistic sampling. Research data were collected through semi-structured interviews with experts and analyzed using theme analysis method. In the quantitative part, the same community and the sample of the qualitative part were used and the data were collected using a questionnaire prepared in the qualitative part and prioritized by fuzzy hierarchical analysis.

The results of theme analysis showed that the human resource management model based on the 5 approach has 273 primary codes, 45 final themes and 92 final sub-themes. Also, fuzzy hierarchical analysis showed that ethical, resilient, pure, agile and green human resource management have priority in the Iranian banking industry, respectively.   

Human resource management to guide the attitudes and behaviors of employees and create influence in the environment requires the development of appropriate strategies and a combination of different approaches. In this way, paying attention to ethical principles and approaches along with other approaches is of particular importance.