جستجوی مقالات مرتبط با کلیدواژه "reference profiles" در نشریات گروه "علوم انسانی"

Today, attracting and retaining loyal customers is a requirement for success in the field of competition for organizations. The result of all marketing mix activities is a set of controllable marketing tools that respond to the target market. The quick and accurate identification of customers' behavior and their arrangement in the categories of Promoters, Passives and Detractors helps managers to take timely actions according to the feedback of customers. In this research, while identifying the most important marketing mix criteria, the evaluation and arrangement of customers of a chain store is discussed using the new OPLO-POCOD SORT technique.

This technique is one of the quantitative techniques in the field of multi-criteria decision-making. By collecting the opinions of customers and evaluating them, an attempt has been made to sorting customers into profiles and reference options of Promoters, Passives and Detractors.

This research was conducted in the form of a case study of one of the chain stores in Shahrood and by evaluating the opinions of 20 customers. In order to quickly evaluate and sort the customers based on the technique used, the customers are placed in three strategic categories of Promoters, Passives and Detractors, and due to the negative effect of the Net Promoter Score by -0.25, fundamental reforms are needed.

Based on the results of this research, managers can use the proposed technique of quick evaluation of customers and their classification, to carry out the process of necessary measures to maintain Promoters customers and reduce dissatisfied and Detractors customers.

Today, many organizations perform the outsourcing process in order to maintain their competitive advantage in global markets and reduce investment risks. Carrying out this process requires careful selection of suppliers who participate in the organization's outsourcing circle. For this purpose, managers need accurate scientific tools to evaluate, analyze and classify suppliers. In this research, while identifying the most important outsourcing criteria, suppliers are evaluated using the promsort technique.According to the purpose of the research, this research is in the category of applied research in terms of orientation, and in terms of the nature of the method, it is descriptive-survey. On the other hand, due to the use of Promsort technique based on border profiles, it is considered as a quantitative research. The statistical population of the research includes all companies active in the supply chain of Shahroud Negin Construction Company, which have been examined and analyzed in the evaluation and classification process.This research was conducted in the form of a case study of Shahroud Negin company and by evaluating its 22 suppliers. In order to outsource the activities of the company and based on the used technique, the suppliers of this company are placed in four categories.Based on the results of this research, while showing the advantage of the technique used in this research, a brief comparison with Electre III and Promethee III methods, managers can use the Promsort technique, while comprehensively evaluating suppliers and classifying them in the form of defined boundary profiles, commission their activities.