جستجوی مقالات مرتبط با کلیدواژه "ارتباطات" در نشریات گروه "علوم سیاسی"

In the field of marketing, the most desirable scenario involves the company maintaining an optimal level of market share with an increasing trend over time, as well as preventing any decline or reduction in the market share. Concerning political marketing and elections, there is even more necessary to have such a favorable scenario. Based on the significance of customer retention, this approach maintains that a party can win if it secures the largest market share while minimizing customer attrition. It seems to be an essential approach given the nature of political marketing characterized by the intense competition among political parties, the unavoidable impact of social media, the uncertainty about fulfilling campaign promises, and the risky nature of political transactions (cash vs. credit imbalance) —all of which can contribute to the vulnerability of political marketing, hence a declining trend in the voter turnout. Relationship marketing, as a modern marketing technique, can help political activists to mitigate these challenges, offering effective solutions to minimize campaign costs and increase the likelihood of success in elections. Political relationship marketing has been the subject of inquiry in several studies (e.g., Afjeh’i & Khademi-Garashi, 2016; Talari & Mousavi-Shafaei, 2015). Rizan et al. (2014) delved into the impact of relationship marketing on customer loyalty.A declining trend in the number of electoral votes is one of the challenges faced by political parties in Iran. The issue appears to be rooted in their marketing strategies. In fact, political marketing strategies can potentially present a persuasively alluring image of the candidate’s integrity and virtue while covering up their flaws. Consequently, the politician who has been getting promoted is often perceived as an ideal figure. In most cases, voters may not understand the techniques used in campaigns, succumbing to the persuasive tactics employed by the candidate and thus increasing the likelihood of making a mistake in their choice and experiencing early regret. In fact, insufficient knowledge about the candidate or party contributes to such mistakes on the part of voters. Moreover, the inability to retain voters, driven by factors such as a loss of trust and unfulfilled promises, can result in costly and sometimes irreparable damages to political parties. Considering the drawbacks of short-term marketing in the political arena for those involved and the political parties’ desire for sustained power, relationship marketing seems to be a suitable approach to address the shortcomings without compromising market share, fulfill political parties’ electoral aspirations (e.g., frequent wins), and to ensure that voters get to know candidates and political parties adequately and accurately. In this line, the present research investigates the influential factors in political relationship marketing, addressing the following questions: Can relationship marketing help overcome the challenges in political elections? And what factors are influential in establishing and maintaining the relationship?

There are numerous factors behind party wins in the electoral market. However, according to the theoretical framework of this research, establishing and maintaining a robust relationship between parties and voters, leading to voter loyalty, plays a pivotal role in the electoral success of political parties. Relying on a multi-stage conceptual model, the present study aimed to investigate the connection between relationship marketing and the success of parties in the political market and electoral contests. The study is located within the intersection of political science and marketing management. As an applied research involving field work, it adopted a descriptive–survey, correlation-based approach to investigate the research questions. First, the analysis focused on the effect of relationship marketing variables (i.e., commitment, fulfillment of promises, communication, competence, and trust) on satisfaction. The second step involved examination of the effect of satisfaction on voter loyalty. Finally, the research explored the correlation between loyalty, recommendations to others, and revoting, as influential factors contributing to the success of political parties. In the data analysis, the Pearson coefficient and the correlation coefficient were used to understand the relationships between the research variables.

The research findings indicated a significantly direct correlation between relationship marketing principles and voter satisfaction. The results of regression analysis demonstrated that these principles can predict satisfaction. There was also a significant relationship between satisfaction and loyalty, as well as between loyalty and both revoting and recommendation to others. Finally, a significant relationship was observed between success and revoting and recommendation to others.

The research results confirm that the success of political parties hinges on both retaining existing voters and attracting new ones. This process involves distinct stages: generating satisfaction by applying relationship marketing principles, enhancing and transforming satisfaction into loyalty and fandom through the practical implementation of the principles, adopting fan-driven marketing as a result of the loyalty cultivated, and finally giving recommendations to others. The first and second stages are executed through strategic planning and initiatives of strategists, along with the genuine and reassuring conduct of candidates and party executive agents. The third and fourth stages, on the other hand, rely on the active participation of party loyalists and supporters. Furthermore, two practical methods can be employed to attract new voters: direct and indirect recruitment. In the direct recruitment, the party itself leverages relationship marketing principles to draw in a collective of voters. In contrast, the indirect recruitment is facilitated by party loyalists and supporters—mostly represented by previous voters—and their efforts to embark on fan-driven marketing and give recommendations to other voters.

Celebrities are well-known people within or across the national borders of a country. Now the upcoming research is trying to deal with the influence of celebrities on society, especially in political and social issues, so this research seeks to answer the question, what are the reasons for the influence of celebrities in political and social issues? In order to investigate the topic of the present research, it investigates the society's tendency towards celebrities in social and political issues with the descriptive-analytical method and by using library and internet tools. The findings indicate that the influence of celebrities as a serious competitor with other traditional bases of influence in societies is of great importance, especially with the expansion of society's access to modern technologies, because celebrities are considered to be popular due to their close relationship with people in society, attracting large audiences and Orienting public opinion has influenced political and social thought and behavior.

Modern governments have complex societies and mechanisms. These societies cannot be managed with immediate, simple and comprehensive decisions. As one of the pillars of modern society, media and social networks play a significant role in optimal and efficient public policy. The influence and manner of connecting media and public policy is one of the new topics in the field of public policy studies. In this article, the impact of mass media as soft actors on public policy was investigated using the library method. The results of this study show that the media plays a positive and negative dual role in policy making. The positive side of establishing and linking public opinion with the government and persuading the majority of people to increase the probability of success of policies, its negative side, especially with the expansion of social networks, the boom of populism and providing false information to the society, and finally creating social barriers against some policies and creating obstacles for The reforms are fundamental.

This research was carried out with the aim of sociologically explaining the impact of political culture on the civil claims of Ahvaz citizens.

The research method of the article is a quantitative "survey" method, in which 1,320,000 citizens of Ahvaz were selected as the statistical population, and based on Cochran's formula, the number of 385 people was determined by simple random sampling. The tool for collecting information is a researcher-made questionnaire which were confirmed based on face validity and reliability by Gronbach's alpha. To analyze the data, structural equation modeling method was used with the help of PLS and SPSS software.

The results obtained from the data analysis showed: Hypothesis 1: There is a significant relationship between social belonging and civic claims. Hypothesis 2: There is a significant relationship between communication and civic claims. Hypothesis 3: There is a significant relationship between subservient political culture and claimness . For hypothesis 4, the data showed that there is no significant relationship between political trust and claimness, and therefore the research hypothesis was rejected. Hypothesis 5: There is a significant relationship between limited culture and claimness. Hypothesis 6: There is significant relationship between civic culture and claimness. It is suggested that in order to strengthen citizenship rights, civil culture, trust and social relations and belonging and social dependence of citizens, necessary planning should be done so that the spirit of demanding citizens will increase and they can have a healthy critique of different social situations and participate.

Social networks in Iranian society have always been treated with a uniform approach, so that some have emphasized the benefits of using this technological capability and some have highlighted its disadvantages. But like other social phenomena, the effects of this phenomenon cannot be assumed to be the same in different areas; Leading research in response to the capabilities of virtual networks (Instagram) in the social and political space of Iran has hypothesized that although these networks can cause harm to the value-oriented Iranian society, but in the social and political space can have development capabilities.With a techno-realist approach and in the framework of Takachua political space theory, this study has examined the capabilities of Instagram, as one of the most widely used virtual social networks in Iran, in creating political communities, expressing political views and participating in political elections in Iran in a descriptive-analytical manner. The results show that this social network can be promoted from capacities such as promoting citizens' interpersonal action, tolerance and citizenship tolerance, the emergence of new reference groups, the mobilization of civil society with the emergence of dialogue society, the development of social relations and the emergence of fluid identities. Have political socialization, reduction of social and political costs, participation and new authoritarianism and social control.

The purpose of this study is to present a conceptual model of sports development based on modern Iranian Islamic civilization with a structural equation model approach. The present study is descriptive-correlational and including applied research that was conducted in the field. The statistical population of the present study included all prominent professors in the field of sports management specializing in the field of sports and Islam, as well as specialized professors in the field of Islamic civilization. A researcher-made questionnaire based on modern Iranian Islamic civilization was used to collect data. In this study, descriptive and inferential statistical methods were used to analyze the data. The obtained data were then analyzed using descriptive statistics tests and Kolmogorov-Smirnov test to determine the normality of the data and the structural equation model. All data analysis was performed using software, SPSS version 25 and PLS software. The results showed that based on path analysis, it was found that the new Iranian Islamic civilization related to sports has a direct, direct and significant effect on moral, communication, belief, economic, media, justice, science and work and effort. 0.92, 0.42, 0.94, 0.54, 0.91, 0.92, 0.87 and 0.83 explain their changes, respectively.

Today, science and technology are considered a basic principle for countries and societies seek to acquire knowledge in different ways. This research seeks to show that scientific and technological diplomacy is a consensus-building and institution-building necessity in political development, and a part of the internal political development process of a country is achieved through the realization of foreign policy through scientific exchanges and exchanges. For this purpose, the current research seeks to find provable answers and clear indications of the role of scientific and technological diplomacy in political development. This means that scientific and technological diplomacy with the acceptance and exchange of foreign students, international academic cooperation and establishment of scientific relations and interaction and cooperation of researchers with each other in the global arena through study opportunities, joint research projects, conferences and joint articles, the field of consensus and solidarity Most of the interior provides a theoretical plan on scientific institutionalization and reduction of conflicts. The data collection method is based on the documentary method, the research strategy is based on analogy, the data analysis method is based on the descriptive-explanatory method and is inspired by the theoretical framework corresponding to scientific and technological diplomacy.

The present study was conducted with the aim of development and communication foresight based on the development plan of the vision document of the Islamic Republic of Iran based on the qualitative research method. The sample was documents related to the components of development communication futurism. After data collection and theoretical saturation, qualitative content analysis method and coding method were used. Ideas for validation and quality assurance. On what topics and concepts should be selected and coded, and codes were defined according to the basic theory (theory of open social systems) and finally new concepts were extracted according to them. The results are counted using the content analysis method, the basic themes that are in the materials and notes of the communication part of the third, fourth, fifth and sixth programs. The results included 122 key themes, 29 organizing themes and 7 comprehensive themes. The results also show that the common themes in the third, fourth, fifth and sixth development plans on "Development of e-banking", "Development of information technology industry", "Development of economy and business in e-commerce environment", "Development of documentation database, e-government information "Development of national, indigenous and religious culture at home and abroad", "Development of public education system" and "Development of communication rights system".

China's Belt-Road Initiative is quickly becoming one of the most ambitious international projects. Regardless of the great potential of the Belt- Road Initiative to shape international trade and, more broadly, international relations between participating countries and beyond that, scientific studies have so far largely neglected the question of how this initiative is associated with modern approaches to regionalism and regional integration. In this study, we analyzed the contexts in which the China’s Belt- Road Initiative through Iran's position can reinforce regional convergence in Southwest Asia. The main question of the present study is what effect does position of Iran in China’s Belt-Road Initiative has on convergence in Southwest Asia? In response to that question, it was argued that the communication and transportation position of Iran within China’s Belt-Road Initiative can provide the expansion of economic, infrastructural, and communication associations of convergence in Southwest Asia. As a result, by accomplishing the infrastructure projects, especially in the range of road and communications, Iran can improve its position as a go-between and hub of the region and lead to the development of convergence in the regions of Southwest Asia.

Today, science and technology are a fundamental principle for countries and societies seek to acquire knowledge in various ways. This research seeks to show that scientific and technological diplomacy is a necessity in development and part of a country's development process is achieved through scientific exchanges. For this purpose, this research seeks to find provable answers and clear implications of the role of scientific and technological diplomacy in development. The statements made in response to this question are: Scientific and technological diplomacy it will eventually lead to development by accepting and exchanging foreign students, international academic cooperation and establishing scientific relations and interaction and cooperation of researchers in the world arena through study opportunities, joint research projects, joint conferences and articles. The data collection method is based on the documentary method, the research strategy is deductive based, and the data analysis method is based on the descriptive-explanatory method and is inspired by a theoretical framework corresponding to scientific and technological diplomacy.

The Arbaeen March is considered one of the biggest spiritual movements in the world, which is referred to as the strength of the resistance front. This research seeks to identify the media functions of the Arbaeen March, therefore, it seeks to explore and discover the subject under study and does not have a specific theoretical framework, and its findings are based on the collected data, which are set using the grounded theory method. and conducting interviews with experts, during the process of open, central and selective coding, the components have been extracted and presented. MAXQDA 2020 software was used for coding and data analysis. The research findings showed; There are different functions in Arbaeen procession. Research findings showed; There are different functions in the Arbaeen march. The march has forty media functions: "education", "guidance", "leadership", "environmental monitoring", "social solidarity", "cultural and social heritage transfer", "entertainment", "crisis reduction" and "creating social status". There are functions of informing, informing, creating social solidarity and religious education in connection with interpersonal communication and formal mass communication, and functions of informing, informing, criticizing and in some cases even entertaining in connection with informal media communication. These levels of communication and media functions of the Arbaeen March are directly related to the communication, media power and soft power of the Resistance Front.

The martyrdom of General Qassem Soleimani took place at the beginning of the second step of the Islamic Revolution. His mission was to convey the principles and concepts of the revolution to humanity. For this purpose, General Qassem Soleimani, in addition to using traditional methods, used communication and propaganda patterns and various methods of communication. Hence, he succeeded in communicating with the people and public opinion. It seems that General Qassem Soleimani, in his mission, used a combination of communication and propaganda-media models such as political method and cultural-propaganda method. This model can be considered as a model for developing the rule of political rulers. In this regard, communication and propaganda-media patterns during the command of General Qassem Soleimani over the Quds Force of Iran are analyzed and evaluated. Methodology This article intends to discover the ideas of General Qassem Soleimani through the statements of the elders of the Resistance Front, relying on the methodology of content analysis. The method of collecting information is interviewing people close to General Soleimani in the Resistance Front. Eighteen associates were interviewed or interviewed in the media. The results were analyzed based on the methodology of reflective theme analysis. According to the results, Sardar's four communication models are the individual-human, individual-divine, social-human and social-divine model, which he has used to develop human-divine diplomacy.

Today, information technology is recognized as the main resources and assets of organizations, thuse the basis for the effective transfer, transfer and use of information in countries, so it is of particular importance and affects the security of countries. In this research, using the data method of the foundation and the process of network analysis, dimensions, components and indicators of information and communication technology in the field of I.R.I security identified and explained. The data were collected from both library and field methods (interviews with experts, distribution of questionnaires and expert meetings). Then, the information was screened and categorized and analyzed using super-decision maker software and SPSS. The results of research were distributed among the elites in the form of a questionnaire for reconfirmation and the results confirmed. This research is an applied-developmental and descriptive-analytical method with a combined approach. It has been a tool for data collection, filing, interviewing and distribution of questionnaires. The statistical population was purposefully determined and a questionnaire was distributed among them. Quantitative data analysis was performed using descriptive statistical methods and seven dimensions (intelligence measures, socio-political measures, capacity building, national and international coordination, executive structures and implementation, technical measures and laws and regulations) were counted. Each component includes (5-component intelligence measures, 5-component socio-political measures, 5-component capacity building, 4-component national and international coordination, 4-component executive and implementation structures, 6-component technical measures and 3-component laws and regulations) Each component was selected two indicators (7 dimensions, 32 components and 68 indicators).