جستجوی مقالات مرتبط با کلیدواژه "برندسازی" در نشریات گروه "علوم سیاسی"

 Effective political branding in the political market attracts more voters willing to invest. The demand for reputable political branding is increasing in the highly competitive political market. In addition to this famous political branding in different periods, there is room for revival in political markets in different fields. Loyalty to specific political branding causes parties to stagnate in periods and leads to re-emergence and profit in the political market in other periods. In addition, it was used in political branding, such as commercial branding of the good politician label. . . Like product branding and production, it is also transferred to the next political generations. With the development of this concept, consumers will have the knowledge structure (characteristic of political parties) in the same way that they have information and knowledge of brands like Ford and BMW. Consumers' accurate knowledge of politicians' names, party brand value, specific policies, etc. is stable among voters in wide dimensions. The present study examines the development of a strategic plan for political branding in Iranian parties.

The present research is a qualitative study, and in this phase, by reviewing and evaluating the studies conducted in the field of the subject raised in the present research, as well as in-depth interviews with political journalists and political activists who are members of Iranian parties, the necessary information has been collected and using the method Grounded theory deals with coding and categorization and presenting a conceptual model.

Statistical Society:

The statistical population of this research, political journalists and political activists who are members of Iranian parties were selected as potential participants for the design and formulation of the model. And having enough time for interview and... has been taken into consideration. In order to extract the codes, interviews are conducted using the theoretical sampling method until the theoretical saturation is reached. The sampling method in the current qualitative design was theoretical sampling, the purposeful selection of key informants based on the specific information they have about the research topic. Theoretical sampling requires data collection based on categories to formulate theory. Sampling of experts in this research continued until the process of discovery and analysis reached the point of theoretical saturation.

Discuss:

First question: What are the dimensions, components and indicators of the strategic plan of political branding in Iranian parties? To answer this question, using exploratory and semi-structured interview tools, 6 questions were asked to political journalists and political activists who are members of Iranian parties, and after conducting 12 interviews, theoretical saturation was achieved. Grounded theory qualitative method was used to analyze the interviews. In this method, in the open coding stage, the text of each interview was examined word by word and concepts were extracted from the words and expressions of the interviews. In the central coding stage of each interview, by placing similar categories in the general levels of characteristics, the model of the strategic program of political branding in Iranian parties was selected. After reviewing the text of 12 interviews, 161 open codes were obtained, since in this study, after 9 interviews, the researcher had reached theoretical saturation and conducted the 10th to 12th interviews to ensure theoretical saturation, out of 161 The extracted open code was 106 duplicates, and by removing them, 55 open codes were obtained for the present study. Next, as a result of the axial coding of interviews conducted with individuals, 6 axial codes were obtained from 55 refined open codes. Finally, based on the contextual paradigm, selective coding was done and 6 selective codes including causal conditions, central phenomenon, intervention factors, contextual factors, strategies and consequences were obtained.

Second question:

 What is the appropriate model for the strategic program of political branding in Iranian parties? In order to answer this question, after interviewing political journalists and political activists of Iranian parties and coding process using grounded theory method, a total of 1 selective code, 6 central codes and 55 open codes were selected. Next, in order to confirm the extracted codes, a focus group consisting of 12 experts with whom the interview process was conducted at the beginning was formed and the extracted codes were provided to them and they were asked to give their opinion about the codes. Express extracted. The result of the focus group investigation and evaluation and their discussion about the extracted codes was that the appropriate model for the strategic program of political branding in Iranian parties includes 6 dimensions of causal conditions, 2) central phenomenon, 3) intervention factors, 4) background factors, 5 ) strategies and 6) consequences and has 55 components.

 In this study, the aim was to present a model of political branding in Iranian parties. The results showed that this model includes the components of causal factors, contextual factors, intervening factors, central phenomenon, strategies and consequences of political branding in Iranian parties. Causal conditions are the conditions that cause the creation or development of the central category, which are the conditions mentioned in the present research that are described below. In this study, causal conditions include the indicators of a democratic country, free political environment, social movements underlying the creation of a political brand, the ability to create waves in society, the impact of branding among public opinion on various issues, and attention to branding as the essence of parties.

Television channels are always trying to make and air attractive programs for their audience to have a greater impact by drawing a bigger audience. The wider audience a program can pull in, the more people sitting on piles of wealth and power wish to take part in the production and broadcasting of that program.Produced in different forms including talk shows, documentaries, dramas, or a combination of all these, if they offer attractive features to the audience, they become television brand programs. In terms of purpose, the present study is an applied in the form of a survey. In terms of method, it is qualitative and quantitative. The methods used for collecting data is a combination of the Delphi method, in-depth and quantitative interviews using a questionnaire, extracting data from documents and research theoretical foundations, and experts’ opinions to present the pattern of the model. 20 SPSS and Grand Theory software are used to analyze the data and test the research questions. The general outcomes indicate that there is a significant positive relationship between three features including brand identity, brand special value, brand differentiation and three other features including hosts, guests, and program content.Based on the results, organizational identity acknowledges that there is a strong psychological state and an underlying relationship between the employees of the organization and the audience.

Today, the U.S. and Russian foreign ministries are using social media such as Twitter to spread their national narratives and digital diplomacy branding. The United States and Russia are trying to take their conflicting interests into cyberspace and create a parallel world through their digital channels. The main struggle between the United States and Russia revolves around public opinion to establish their desired order through national branding in the parallel digital world. Based on this, this article attempts to answer these questions through three-step coding in the content of the Twitter of the Ministry of Foreign Affairs of the United States and Russia. How do the United States and Russia seek to create their national branding through digital diplomacy? And what is the difference between these two governments' approaches? In response, it is pointed out that when reviewing and studying the two Twitter accounts of the US and Russian Foreign Ministries, these ministries have tried to highlight their two national brands "concept". While America has sought to maintain its hegemonic role in the world and globalize the order of liberal democracy, Russia, in turn, has been trying to redefine its leadership role in the world and fight against the unilateralist order of America. This redefining and Russia's struggle with the desired order of America has made Russia to put the identity and historical role of the Soviet Union at the forefront of its political performance today. This is while America wants to shape the values of the world by maintaining its hegemonic role and expanding its values, and to analyze his narrative of the target governments based on American values and culture. In this article, we have attempted to identify the hidden meanings of the U.S. and Russian State Department tweets using the method of qualitative content analysis.

The present study aims to provide a model for branding tourist destinations with emphasis on digital marketing. Therefore, 45 articles between 2010 to 2020 using the systematic review method and Delphi technique have been reviewed. The statistical population included 25 experts in this field. In the first round of the Delphi method, the average of the experts' opinions out of 57 questions, 11 questions were lower than the mean of the spectrum, which was recognized as a minor criterion and was removed from the questionnaire. In the second round of the Delphi method, the questionnaire had 46 questions, which based on the average opinions of experts, out of 46 questions, 6 questions were removed from the questionnaire. In the third round of the Delphi method, the questionnaire had 40 questions that the average opinions of experts on the fuzzy value of all questions are higher than the average of the spectrum. So all the remaining questions are very important. According to the opinions of experts, the achievement of questions to the community level and the lack of removal or addition of new indicators to the research, it was determined that the condition for stopping the research has been provided.

The great advances in information and telecommunication technology and their effects on political, economic, social, cultural and other fields, is the basic reason that nowadays the main issue in public diplomacy would be the study of the effects of these effective advances in public diplomacy. Considering that the public diplomacy is one of the most important approaches to have and increase the soft power of countries this question arises that, what is the role of the modern components of the modern public diplomacy in enhancing and improving the soft power of the Islamic Republic of Iran? In the hypothesis has mentioned that, according to new general diplomacy indicators such as branding, the network model of two-way symmetric communication based on the dialogue-based model and mutual understanding, the Islamic Republic of Iran, despite taking some positive actions in recent years, has not yet been able to use this potentiality in the best way to increase its soft power. The research method of this enquiry is a descriptive analytical process that deals with data processing in a documentary manner.

The presentation of a favorable image of national sovereignty and international prestige is regarded as an important demand for states in the international arena and a useful way to advance their policy goals. Government officials in various countries seek to not only promote the positive aspects of their international prestige but also to stabilize their global position. The dramatic growth and sudden rise of china's economy, on the one hand, increases the national power and on the other hand, strengthens the "China phobia" and a threatening image of China in the global power's outlook. In contrast, in order to deal with the threat and neutralize the wave theory of "China phobia", the Chinese tried to take advantage of "public diplomacy" to present a peaceful and pro-cooperation image of their country. Accordingly, this study attempted to answer the question 'how "Public diplomacy" helped to change the negative image of China in the eyes of the world public opinion?' by using a qualitative approach to the analysis of data in the framework of public diplomacy and image making. It seems that this country has been able to replace the negative image presented by its opponents to the foreign public opinion with a positive one by focusing on branding in the areas of culture, education, and tourism.

Branding nations by capitalist means of marketing is a new phenomenon and a public policy strategy, aimed to sell new images of cities, countries and regions to the world. Israel has been ranked quite negatively in the Roper Nation Brands Index in the several years because of wars against the Palestinian and Lebanese people. Anti-Israel campaigns around the world have also contributed to this negative image. There is a conflict on branding Israel in the world. This paper takes “country image theory” to show how the conflict on making image of Israel is taking shape. Country image is “the sum of people’s beliefs, ideas and impressions about a certain country” (Kotler, 1993, p.141). The article concludes that nation branding which is relatively a new and successful method in marketing nations has been challenging for Israel. Certain concepts are promoted through pro (IDC Herzliya) and anti-Israel (Boycott, Divestment and Sanctions movement) branding process which are extracted by qualitative content analysis. The article concludes that Israel branding is a continual process conducted by the new communication tools, especially social networks and reflection of economics in meaning. The pro-Israel branding has not been successful to represent itself separate from news that comes out of Israel and despite touristic, scientific and cultural attractions, Israel's branding faces serious challenges especially during the times of conflict.