جستجوی مقالات مرتبط با کلیدواژه "قصد خرید" در نشریات گروه "علوم سیاسی"

In this study, the identification of factors affecting the attitudes and behavioral intentions of consumers in the selection of Iranian products has been considered by the researcher. Considering the importance of customer behavior, the purpose of this study is to present a native-Iranian model with emphasis on the attitude and intention of consumers to buy Iranian products in order to implement the policies of the resistance economy in the country. In this regard, the mixed research method was used, which in the qualitative stage the grounded theory method is the basis theory and in the quantitative stage the descriptive-survey method is used. In the present study, priority was given to qualitative findings and the role of research and quantitative data was only to test the hypothetical model designed in the qualitative part of the research and to generalize the findings. Qualitative data analysis was performed in three stages of open, axial and selective coding. At the end of the qualitative stage, a conceptual model was designed to explain the attitude and intention of consumers to buy Iranian products. The conceptual model of the research has been studied by modeling structural equations and the least squares approach and based on the measurement results, structural indicators and fit have been judged. Model fit indices indicate the optimal fit of the data with the concept model. In other words, the quantitative data fits well with the conceptual model of the research and confirms the qualitative data.

The main purpose of this study was to investigate and explain the variables affecting the attitude and intention of consumers to buy domestic products and their behavioral intentions. To achieve this goal, qualitative research method based on grounded theory, interview and Purposive sampling method have been used to collect data and information. The results of the research indicate that causal conditions such as: quality level of the product, buyer experience, appropriate pricing , Communication channels and the amount of technology used in the product are effective in shaping the attitude and intention of consumers to buy. Also suitable strategies for persuading customers to use domestic products include: culturalize, branding of domestic products, gaining customer trust and Continuous monitoring of production and standardization. contextual factors such as advertising and promotion of domestic brands, use of effective marketing techniques, Word of mouth and economic rules and regulations and intervening conditions such as: financial corruption, business environment, import of similar items and international sanctions affect on strategies . Implementation of these strategies will have consequences such as strengthening national dignity and economic growth in the country.

Considering the position of the clothing industry and its importance in today's societies that meet various human needs, and given the significant growth in the consumption of luxury goods, especially clothing, and the change in consumption approach to a modern phenomenon, we decided to conduct research in marketing and Consumer behavior with the aim of examining the relationship between attitudes and intentions of consumers to buy luxury brand clothing, with emphasis on different age groups. Now, the main question of the present study is that what effect do attitudes according to age groups have on the intention of customers to buy luxury brand clothing? To test the hypotheses, consumers of these products in Tehran, with a sample size of 311 people and using the available sampling method and snowballs are examined as a statistical population. This study is descriptive and survey in terms of applied purpose and in terms of data collection method. Data collection tool is a standard questionnaire. Data analysis was performed using Spss software. The results of this study show that while the role of utility attitude is highly correlated for all age groups, especially in middle age, the role of hedonism in all age groups seems to have a similar effect on the intention to buy luxury brand clothing. Contrary to these results, social adjustment and exponential performance have no role in the intention to buy luxury brand clothing.Keywords: luxury brand, age, attitude functions, identity development process, purchase intention

The key to the success of the marketing strategy lies in understanding consumer behavior, and this is important by decoding their behavioral intentions. In the same way, the factors influencing purchasing decisions are knowing consumer attitudes. Nationalism is one of the factors influencing consumer attitudes. The purpose of this research is to investigate the effect of customer's nationalism on the customers' attitude toward the brand origin and its effect on the intention to buy them by mediating role of brand attitudes. This study has the practical goal, and in terms of nature and method is correlative and the statistical population of this research were all citizens of Rasht city. The statistical sample included 389 questionnaires collected through the available method. Reliability of the questionnaire was verified using Cronbach's alpha and composite reliability. Validity of the questionnaire was also validated by content validity and with the help of professors and marketing experts. To test the hypotheses, correlation and structural equation modeling (SEM) based on partial least squares (PLS) approach were used. The results of this study showed that nationalism has a negative effect on attitude toward the country of origin, and with the increasing sense of nationalism in individuals, the attitude toward the US and South Korea was negative. On the other hand, according to the findings of this research, the attitude towards the country of origin has no direct and significant effect on the intention to purchase the products.