جستجوی مقالات مرتبط با کلیدواژه « مقصد گردشگری » در نشریات گروه « علوم اجتماعی »

The purpose of this research is identify the dimensions and components of tourism destination governance from an entrepreneurial perspective so that priority components and dimensions can be identified. In this way, managers can focus on them and find ways to improve, while promoting tourism destinations and provide them with the possibility of competitiveness. This research is descriptive-analytical and in terms of methodology, it is among mixed method. In the qualitative section, interview tools were used to collect data and were analyzed by thematic analysis method. Thus, the components of integrated management, macro and institutional approach to tourism, stakeholders, tourism delegation, interrelationship between governance and entrepreneurship, obstacles to tourism development, tourism ecosystem, tourism culture, entrepreneurship in tourism, governance indicators and levels Governance was identified and classified in four main dimensions: structural-institutional factors, tourism ecosystem, entrepreneurship in tourism and governance in tourism. In the quantitative part, in order to identify priority dimensions and components, the findings were prepared in the form of a questionnaire and distributed among the target population, and after collecting the resulting data, they were analyzed using the importance-performance matrix. Based on this, in tourism destination governance with an entrepreneurial approach, the components of delegation, the business environment and the levels of governance and the dimensions of the tourism ecosystem, structural/institutional factors and governance in tourism are in priority for improvement, respectively.

Today, accepting the deep influence of social media in the tourism industry has made this industry more successful around the world. Social networks are very effective in attracting tourists to tourist destinations due to electronic word-of-mouth advertising. Therefore, the purpose of this current research is to investigate the effective factors of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province) using the fuzzy cognitive mapping approach. Descriptive research is a survey. The study sample was 53 tourists from Tehran, who were selected non-randomly and interviewed. The data and scenarios collected from this interview were analyzed using fuzzy cognitive mapping technique and the research model was designed using social network analysis. The results showed that in this regard, several factors are involved, among which the exchange and sharing of information, involving the minds of tourists and the expectations of tourists were the most important respectively; Because these factors were more central. Finally, based on the results obtained from this research, suggestions were made regarding the development of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province).

Attention to the function and role of social media in actions Tourism Destination Service Supplier, can be a ground for the development of tourism in the destination. The purpose of this study is to Tourism Destination Service Suppliers Approach toward the role of social media in the tourism destination and the activities of suppliers. This study was applied research, descriptive-correlation research based on structural equation modeling. The statistical population of the study consisted of Tourism Service Suppliers in Ramsar Destination, Which was obtained 327 people through Judgment sampling and field survey. Data were collected through a questionnaire. A part of the data analysis was performed through SPSS24, and also to test the research hypotheses was used structural equation modeling by using Lisrel8.54 software. The findings determined that based on Tourism Destination Service Suppliers Approach of Ramsar Destination, Social media have a role and influence in destination management, advertising and promotion at destination, research and marketing at destination, interaction and communication at destination, and distribution and sales in destinations. According to the analysis of findings and results, recommendation were presented