جستجوی مقالات مرتبط با کلیدواژه "موانع تمایل سرمایه گذاران به سرمایه گذاری" در نشریات گروه "علوم اجتماعی"

The purpose of this research is to provide solutions to increase the motivation of investors to invest in television programs. In order to achieve this goal, an attempt has been made to identify barriers to investors' willingness to invest in television programs. This study was applied research. In the first step, in the qualitative part, by using interviews, the obstacles to investors' desire to invest in TV programs are identified. In this step, the research participants included 12 experts, including producers, staff managers and investors. In the second step, in the quantitative part, using the Delphi technique, 224 people were referred to the statistical population to prioritize them. The sample size was 141 people. The results showed that the three main obstacles to investors' willingness to invest in television programs with the provincial network of Hamedan were the multiplicity of less expensive parallel media, investor distrust of the effectiveness of such advertisements and the unattractiveness of television competitions, respectively. Therefore, in order to make investors want to invest in network applications, it is better to first pay attention to the obstacles that exist in the network and the developers and try to eliminate them. In this case, the network capacity can be increased for investors to be willing to invest. Also, informing investors about the types of advertisements in the national media is not ineffective in this way.