جستجوی مقالات مرتبط با کلیدواژه « consumerism » در نشریات گروه « علوم اجتماعی »

Today, one of the main challenges of modern world is the emergence of environmental crises resulting from human behavior. The environmental issues, in recent years has caught the attention and sensitivity of scholars in different areas, especially sociologists.Furthermore, sociologists believe that the analysis of environmental issues calls for sociological studies and presentation of social solutions.The present research seeks to explain the effect of consumerism culture on environmentally destructive behavior from a sociological perspective. To do so, a quantitative approach and survey method have been adopted. The statistical research population consisted of 18-35 years old individuals living in Tehran, from whom 435 people were selected from 6 regions based on the level of regional development using quota sampling method. Data collection was conducted using a questionnaire. Data analysis comprised both descriptive and inferential methods. Descriptive findings indicate the relatively desirable environmental behavior among study subjects. The inferential findings suggest that consumerism variable can moderately explain variance in environmentally destructive behavior variable in subjects and it has a direct and significant  impact on such a behavior. As to the effect of dimensions of this variable on environmental destructive behavior, it should be noted that the dimensions of individualism, pleasure, luxurism and fantasizing have a direct and significant bearing on environmental behavior but the effect of pluralism is not significant. Finally, it should be stated that gender and the level of regional development in terms of consumerism variable have no effect on environmentally destructive behavior.

Lifestyle is one of the emerging, pervasive and challenging issues that, by using various means of mass communication and breaking geographical boundaries, has influenced not only all areas of human life and the mental tendencies of citizens, but also the way and character of their lives, but also the dimensions and The seriousness of this issue has faced governments, institutions and researchers with a new but worrying environment. Using the descriptive-analytical method, this article addressed the question, what are the strategic coordinates of the West in changing the Iranian and Islamic lifestyle? In response to this hypothesis, it was proposed that the strategic coordinates of the West in changing the Iranian and Islamic lifestyle in It is aimed at strengthening the western model in the field of social action. The findings show: firstly, the West has been effective in changing consumption patterns, luxury, individualism and weakening the family foundation with planned advertisements and media content production. Psychological and social insecurity increases the costs of providing social security, and thirdly, by promoting packaged culture, it seeks to create a situation of alienation and the spread of a pluralistic lifestyle in Iranian and Islamic society.

In contemporary times, all societies have experienced varying degrees of emergence and by the advancement of communications, communities have undergone many changes, and various dimensions of lifestyle have been exposed by these changes, that the Iranian society has been affected by these changes. In the present article, the relationship between the amount and type of use of virtual social networks and lifestyle of citizens has been studied. This study was conducted using a researcher-made questionnaire.The statistical population of the study consisted of all 15-44 years old citizens of Tehran city, Among which, 384 person were selected by using the Cochran formula by multi-stage cluster sampling. The statistical methods research was Pearson test and regression. The results of the research indicate that there is a positive and significant relationship between the variable of virtual social networks and lifestyle that its dimensions including cultural consumption, body management, leisure activities and shopping patterns. Also, the results of multiple regression analysis and path analysis showed that all independent variables of the research had a significant effect on lifestyle, Altogether, 42% of lifestyle changes in citizens can be explained by the amount of use of virtual social networks.

Today, the effects of modernity on Urban Space have led people to more consume. The importance of this issue can be considered because the Kermanshah city space has consequences for the consumption of the citizens of this city. Today, all cities are striving to create opportunities for Consumption, and cities are defined by the facilities they provide for consumption. Contemporary Urbanization is increasingly associated with the Consumption of citizens. This study tries to examine the consequences of Urban Space on the Consumption of the citizens of Kermanshah with a critical view through the views of thinkers such as Marx, Simmel, Weblen, Bourdieu, Baudrillard, De Certeau, Lefebvre, Zukin and Worth. The method of this study was Ethnographic and data collection techniques were Observation, Interview and Lived experience. The observations were made in two parts of body and behavior and 56 people, including Managers and Board Members, Sellers and Buyers, were interviewed in five commercial complexes with the letters of Arg, Parsian, Plaza, Gol and Morvarid. The method of analysis was performed in three stages of Coding, Interpretation and Reporting. The results show that: the change of Traditional to Modern Places has led to the abundance and accumulation of goods, advertising and design of Shopping Malls; Consumer Spaces have led to Addiction to Shopping, Consumerism, Ostentation, Eye and Ocular, Identity Change, Class Distinction and Segregation; Also, Wanderers are Consumers of Urban Space, but they do not consume goods. Finally, Women are the most Consumers of Consumption Spaces compared to other Social Groups.

In this study, we are looking for a sociological explanation of women's approach to body management and socio-cultural factors affecting it. The target group of this study is the women of districts 1 and 17 of Tehran. In the current research method, the quantitative-survey method is used based on this, with the multi-stage cluster sampling method, 384 people have been selected as the sample size from the population of two regions, 1 and 17, and the necessary information has been collected using the questionnaire technique. The findings show that demographic variables and social factors with variables such as (social interactions equal to 0.0911, socio-economic base equal to 0.189, consumerism equal to 0.126) and cultural factors with variables such as (group reference values (0.116) are related to body management. It seems necessary to redefine beauty and change the perspective and attitude and create a new approach in redefining body management.

Lifestyle is a coherent set of behaviors that is manifested in the form of consumption. During the last four decades, the lifestyle has undergone fundamental changes. The aim of the current research is to study the ethnographic changes in lifestyle (clothing and food) in the process of urban development in Izeh. The research methodology is based on interpretative paradigm. In this regard, in order to answer the research questions and objectives, the ethnographic method was chosen. In this regard, 23 informants who were selected by purposeful sampling were included in the study. The obtained data were analyzed through Grounded analysis and concepts, sub-categories and main categories were extracted. The findings of the research show that the spontaneous settlement of the nomads and the change of the natural ecosystem to the man-made ecosystem has brought about a change in the lifestyle of the residents in the study area. The change in the ecosystem gradually changed the arrangements for preparing food and the type of clothing, and urbanization as a man-made ecosystem has replaced the behavioral patterns of "individualism" and "consumerism" with the behavioral patterns of "collectivism" and "productivity". Qapu board of nomadic, the implementation of the provisions of the White Revolution, including land reforms, the sending of the Knowledge Corps to rural areas and the nationalization of forests and pastures led to the intensification of rural migrations, the increase of the city population and, consequently, the changes in lifestyle in the studied area.

The world we live in is always changing, and it is essential to identify the mechanisms of these changes. Neoliberalism, not only as a school of thought, but also as the new intellectual logic of the capitalist system, has affected and transformed the lived areas of human life. The current research was conducted with the aim of investigating the social and political consequences of the dominance of neoliberalism on human life, relying on the opinions of thinkers such as David Harvey, Byungchul Han, Michael Sandel, Zygmont Baumann, Jean Baudrillard, etc.

Methods and Data:

 Utilizing an analytical and documentary methodology, this study conducts a comprehensive review of diverse sources to trace the historical ascent of neoliberalism, examine the perspectives of its contemporary proponents, and analyze its multifaceted outcomes.

The study is organized into four sections that examined the neoliberal thought and its mechanisms within the field of technology and mass media, ethics, human relations and consumerism. The findings show that neoliberalism has reproduced class domination in the form of new classes such as celebrities and marginalized morality. Moreover, the media, serving as instruments of neoliberal power, subtly exploit individuals, resulting in the fragility of human relationships under the guise of consumerism.

Relying on the market system, neoliberalism has consumed many social and fundamental values ​​such as love and caused the leveling of human relations and reproduced class domination for the benefit of the economic elite.

Key Message: 

Neoliberalism has not only failed to deliver true freedom to humanity, but it has also, under the pretense of 'individual freedoms,' manipulated numerous ethical aspects of social life. Today, rereading the mechanisms of the capitalist system under the ideology of neoliberalism should return to the center of studies in the field of humanities. Consequently, a renewed focus on social inequality and a committed defense of society's marginalized groups must be established as a social mission in this academic discourse.

The role of social networks in the consumerism of women and youthAbstractConsumption is not a new phenomenon, but in today's era, due to the high influence of social networks among people and the availability of all aspects of consumerism, this phenomenon has become a matter beyond meeting needs. Meanwhile, young people and women, due to their unique and diverse spirit, also as the main audience of social networks; they are the main and active consumers of the society. Since consumerism can have wide-ranging negative consequences, with the aim of understanding and explaining this phenomenon, the present study studied the types of consumerism caused by the influence of social networks among young people and women with the meta-analysis method. The results of the qualitative analysis of the texts of more than 15 domestic and foreign studies showed that more than 45 concepts are related to consumerism through social networks, which are 10 subcategories: aesthetic, materialism, fashionism, viral marketing, and business development. Online, media advertising, blogging, western acculturation, promotion of local culture, production of new culture and four main categories: theatrical consumption, commercial consumption, media consumption, cultural consumption.Keywords: social networks, lifestyle, consumerism, youth, women

These days, unlike the past, the celebration of weddings in major cities has become less participatory, and various stages of it are mostly entrusted to commercial institutions from start to the end. These conditions indicate that in today's society, an industry called the wedding industry is emerging, and weddings are increasingly becoming commercialized. The aim of this article is to understand the characteristics of this emerging industry in the city of Hamedan and study its various aspects. Regarding the wedding industry, there are various theories, research, and perspectives that generally emphasize the women’s agency, consumerism, and the commodification of the capitalist system. These perspectives are reviewed in the article. This article utilizes a qualitative research method, and its data is collected through semi-structured in-depth interviews with 16 individuals working in the wedding industry in the city of Hamedan. The fundamental concepts of the interviews are then extracted using thematic analysis technique, and the analyses are finally structured based on nine core themes. The results of this research indicate that the expansion of the wedding industry, with its prominent feature of "commercialization," encompasses "feminine subjectivity" and reinforces the culture of "individualism" and "commodification," leading to the weakening of local wedding ceremonies.

The wedding industry is a complex combination of commercial and cultural activities, goods, and services, fundamentally reflecting the cultural attitude towards marriage ceremonies in a consumer society. Modern wedding celebrations, as a standardized and prevalent pattern, have been normalized in many societies and appear natural. Over time, this industry has diversified and evolved to the extent that it has now created a significant consumer market for wedding ceremonies. Wedding celebrations in the city of Hamedan have gradually come under the influence of this consumer market. The central objective of this article is to understand and analyze the elements of the wedding industry in this city. Accordingly, the research questions are:1) What characteristics and features do workers in the wedding industry in Hamedan attribute to this industry?
2) What social and cultural mechanisms does the commercialization trend of wedding celebrations in Hamedan encompass, and which social trends is it potentially susceptible to?

Commercial wedding celebrations have been examined by various researchers from various perspectives, and this article focuses on their concepts and approaches. In summarizing the theoretical literature, the review of these studies reveals that in Western studies on wedding celebrations, concepts of "consumerism" and "individual choice" are frequently emphasized, and this consumer culture is primarily directed towards women in the first place. Additionally, non-Western researchers in their studies have delved into the discussion of imitation and harmony with global wedding patterns and focused on the cultural and social mechanisms of this industry in non-Western societies.

This article employs a qualitative methodology, utilizing narrative interviews. Researchers conducted semi-structured in-depth interviews with 16 individuals in the wedding industry, focusing on their lived experiences to identify the characteristics and capabilities of the wedding industry in Hamedan. The choice of interviewing individuals in the wedding industry was driven by their deep connection to the industry and their profound understanding of the governing mechanisms in this field. The research field was Hamedan, and the sampling method was purposeful and chain-referral. Interviews continued until the data started to repeat. To ensure not to lose information and narratives and with the participants' consent, the interviews were recorded and transcribed after the interviews. Each interview lasted between 15 to 60 minutes. Furthermore, data analysis in this article follows the thematic analysis method, considering the individual as the unit of observation and analysis, with a focus on fine-grained levels of analysis.

In this article, the focus is on the study of Hamedan, one of the western cities of Iran. Similar to many geographical regions in Iran, this city has been influenced by the expanding wedding industry, leading to transformations in local wedding ceremonies. Hamedan is a relatively large city with a socio-cultural structure that combines both modern and traditional elements. Additionally, globalization and the culture of global capital consumption have spread in this city, transforming its market and business environment.
In this article, narratives from 16 individuals working in the wedding industry in Hamedan were explored to understand the characteristics of this industry. Participants identified 9 features based on their lived experiences in the business environment of Hamedan. These features include "Significant and Inevitable Celebration", "Transformation of Collective-Collaborative Rituals", "Commercial and Commodity Complex", "Feminine Consumerism", "Subjectivity, Selectivity, and Choice," "Specialization in Commercialized Weddings", "Risk Mitigation Management", "Aesthetic Recognition of Wedding Ceremonies and Representation of the Best Text", and "Globalization and Cultural Homogenization of Wedding Celebrations".

Commercializing wedding celebrations in Hamedan provides opportunities for creating unique social and cultural interactions and poses both opportunities and threats. The wedding industry in Hamedan allows couples, especially brides, to engage in subjectivity, shaping and managing their wedding celebrations according to their desires with the help of industry professionals. The wedding celebration emerges as a social construct, where Hamedani brides assert their agency and organize their identity as the "ideal bride." This industry empowers young Hamedani women, granting them more freedom of choice and agency.
Moreover, in the past decades, Hamedan's wedding celebrations were based on simplicity, fostering collaborative teamwork and strengthening collective spirit. However, today, the commercialization of these celebrations in Hamedan, in sync with the expansion of consumer culture, reflects more prominently the role of wedding service providers in the community, ultimately imposing exorbitant costs on couples and their families. Furthermore, the commercialization of wedding celebrations in the modern consumer culture of Hamedan has the potential to deepen social divides, increase social comparison, amplify relative deprivation, and ultimately intensify the sense of social inequality.

This article is derived from a doctoral thesis in cultural sociology at the University of Guilan. The authors express their gratitude to all individuals who participated in and supported this research.

The purpose of the research is to understand the phenomenological experience of women in theatrical consumption.

In terms of method, except qualitative research, in terms of approach, exploratory, in terms of goal, applied, in terms of paradigm, except interpretivism and its analysis method, Claesian phenomenology. The statistical population of the research is Isfahani women aged 25-35 who have experienced dramatic consumption in the field of beauty services. To select the participants, a judgmental purposeful sampling method was used and interviews were conducted with 20 people following the rule of theoretical saturation. The data collection tool is semi-structured in-depth interview. The validity and reliability of the findings were checked using methods such as bracketing, revisiting the participants and checking the research themes with expert academic researchers.

The data collection tool is a semi structured in depth interview, then the findings of this research were identified in twenty six general themes, which are: expectations of the opposite sex, marital concerns, Family pressure, Pretentious atmosphere of kinship, group pressure of friends, influence of the reference group, having a fashionable lifestyle, improving interactions, advertising bombardment in cyber space, theatrical atmosphere in the university, society's orientation towards beauty services, following fashion, job requirement, speeding up personal administrative affairs, better marketing of products, gaining social prestige, showing high economic power, Getting financial benefits, childhood wishes and hopes, magician prescription, perfectionism, domineering personality, low self-esteem treatment, Escape from sarcasm and ridicule of others, High excitement, personality disorders- mental

Water is one of the essential elements in the environment and the cornerstone of sustainable development. Looking at the tremendous growth of the world's population and the change in lifestyle and consumption patterns, the need for water has increased rapidly all over the world, especially in Iran. Since Iran is the country with a semi-arid climate, most of its cities direly need water, among which Urmia, as one of the big cities of Iran, needs more attention because of the drying up of Lake Urmia. The present study was conducted to investigate the amount of water consumption (ecological footprint) and its social determinants. The research statistical population consisted of the citizens of Urmia and its statistical sample is 516 citizens of Urmia who were investigated by using the survey method and via a cluster sampling technique. The obtained results show that the variables of materialism, consumerism, materialism and socio-economic base had a positive and significant effect on the amount of water consumption among the citizens of Urmia city. Also, the responsible and sustainable consumption variable has a decreasing effect on the amount of water consumptio

The spread of consumption in the world today has gone so far that today it is considered an indicator of lifestyle and even some consider modern life without consumption meaningless. In this regard, since the consumption of smuggled cosmetics in West Azerbaijan province has an increasing trend, so in this study, the communication and social determinants affecting the consumption of smuggled cosmetics in West Azerbaijan province are investigated. The research method is survey and the statistical population includes citizens over 15 years of age in West Azerbaijan province, 674 of whom have been selected by multi-stage cluster sampling. Data were collected using a questionnaire and analyzed by SPSS and Lisrel software. The results showed that the consumption of smuggled health and beauty products is more than average among the respondents and the use of domestic media is less than average and the use of foreign and virtual media is above average. The results of explanatory analyzes in the quantitative phase of the research showed that the variables of gender (in favor of women), socio-economic status (in a positive direction), rate of use of internal media (in a negative direction), rate of use of external media (in a positive direction), The use of virtual media (in a positive direction), health literacy (in a negative direction) and differentiation (in a positive direction) have a significant impact on the consumption of smuggled cosmetics and cosmetics. Explain that the impact of foreign and virtual media is greater than other variables.

Fashion and the tendency to follow fashion are important forces for cultural and lifestyle changes in contemporary societies. These phenomena have significant consequences for youth and families in their everyday interactions. This research investigates the relations between family factors and the tendency to follow fashion among young girls in Yazd, Iran.

Methods and Data:

 A quantitative survey design was used to collect data through a questionnaire from 300 girls aged 15-29 in the city of Yazd. The research sample was selected using a multistage cluster random sampling technique. Data analysis was performed at descriptive and inferential levels.

The results showed that the variables of parents' education, family income, father's job, family consumerism, family tendency to follow fashion, parents' religiosity, and generation gap showed significant correlations with the tendency to follow fashion. The strongest predictors of fashion tendency were family consumerism and generation gap.

The study concludes that effective parent-youth interactions and parents' consumer behavior have a significant impact on youth's lifestyle and behavioral norms in both family and social life. 

Key Message: 

Parent’s consumption orientation, family interactions and family-children’s relationships are crucial factors for youth tendency to dramaturgical actions and consumption.

Nowadays, environmental issues are considered a general and global challenge. Human environmental behavior as one of most important factors influencing the environment has attracted the attention of many philosophers, researchers, and environmentalists. Furthermore, sociologists believe that analysis of environmental issues require sociological studies and social solutions. This quantitative study was done to explain the environmental behaviors of young individuals of Tehran. The method used in this research is survey and questionnaire was used as the tool to collect data. Statistical population includes young individuals of Tehran in the range of 18-35 years old among which 453 people, from different districts of Tehran and considering the level of development of these districts, were selected.  Quota sampling method was used. Data analysis was done in descriptive and inferential levels. Descriptive findings of research indicated relatively desirable conditions of environmental behavior among the participants under study. Inferential findings indicate that independent variables of research (social class, cultural capital, level of religiosity, consumerism, and environmental awareness) totally (26 percent) have the ability to explain the variable variance of environmental behavior among participants. The effect of all independent variables except cultural capital on environmental destructive behavior is statistically significant. Moreover, the effect of social class and environmental awareness on environmental destructive behavior is inverse and the effect of consumerism and level of generosity variables on this variable is direct. Social class variable indirectly, and mediated by level of generosity variable, influences environmental destructive behavior inversely.

The main purpose of this research is to study, understand and conceptualize the concept of development culture and barriers to development in Zanjan, which in terms of the purpose of applied research and in terms of method, qualitative research with a phenomenological approach. The data collection tool is a semi-structured interview. The average duration of each interview was 30 to 60 minutes. Klaizi analysis method was used to analyze the data. The results showed that the spread of globalization and the advancement of technology and the culture of misuse of development tools such as the Internet, satellite, cyberspace, etc., has shaken the foundation of families, tendency to individualism and negative utilitarianism, as well as the opposition between tradition and modernity, extreme prejudice. Severe prejudice, from alienation and consumerism, the occurrence of cultural changes to cultural development, Lack of social demands, lack of attention to legalism and correct social behavior, failure to realize social, cultural, symbolic, human, economic, political and ... Capital renaissance , Other cultural barriers to development were developed from the results of the study.the  Conflict of interest

Consumerism is a global phenomenon that has spread all over the world in the last few decades as a result of the changes caused by the industrial revolution, especially the dominance of the late capitalist system. In Iran, in the last few decades, consumerism has widely covered all areas of people's lives and As an important social issue, it has occupied the minds of many researchers, therefore it is necessary to investigate the factors affecting consumerism in Iran. The purpose of this research is to investigate the factors affecting consumerism in Iran. The purpose of this research is to investigate the factors affecting consumerism in Iran. The current research was conducted using the meta-composite qualitative method and the seven-step model of Sandelowski and Barroso of years 2003. Using Meta-synthesis method, the results of previous studies conducted between 1390 and 1400 were examined, and a number of relevant articles were identified using related keywords, and finally 24 articles were selected from 253 articles using Meta-synthesis criteria. To check the quality and reliability of the findings of this research, the Kappa index was used, and its results indicate the appropriate quality of the research findings. The findings of this research led to the extraction of various codes, and after continuous back and forth and examination and integration of the initial findings of this research in sub-fields, eight main fields were obtained, which in frequency are: Individual dimensions, social dimensions, economic dimensions, political dimensions, contextual variables, philosophical dimensions, media dimensions and environmental dimensions, also the results of this research show that distinguishing oneself from others, extravagance and luxury, the strong presence of media and virtual social networks, The change in the way of looking at the body as a commodity, the politicization of consumption, etc. are very important on consumerism in Iran, .

Urban symbols and signs are an integral part of analyzing and reading the morphology and meaning and different layers of the city, but reading urban signs without considering the context and context in which the sign is located and the interaction of that sign with other signs outside. and have their own content; Both residents and citizens who consume the urban symbol, the history of the events experienced by the urban symbol is impossible. Analyzing the semiotics of the Milad Tower is in line with the investigation of the events and developments that have occurred in the past years and decades in the country's politics and governance and it has manifested itself in the urban context and in a symbolic format.

This research uses Roland Barthes semiotic method to reread and interpret Milad tower in order to understand and recognize these changes and developments. Roland Barthes clarifies the relationship between the primary meaning and the secondary meaning or the myth in two parts. He insists that he presents his mythical signifier in an ambiguous way; The signifier is synonymous with the same shape, it is full on one side and empty on the other. The meaning of this statement is that the military salute of a young black man is a tangible reality and more importantly, it belongs to history. The young black man had a special life before entering the military, which And it has been so, and if the myth does not grab hold of it and does not turn it into a parasite, it is completely self-sufficient and has meaning. Barthes means that the mythological signifier is full of meaning, referring to this historicity, but when the meaning is transformed into a form, it becomes empty.

If we want to look at the mythology of the Milad Tower in the form of meaning and form, and consider the mythological sign that consists of meaning and form as a closed whole, then consider the Milad Tower as a telecommunication tower that serves the development of urban communication and telecommunication infrastructures. Let's assume that it seeks to respond to the communication services of Tehrani citizens. This meaning of the tower was the primary goal and also something that existed in the goals of the tower and the intentions of its builders. But this meaning has undergone a distortion in the process of becoming a form and subsequent mythmaking, it has become a commercial, entertainment, restaurant center, and in a sense a base for consumption and luxury, which has become a form. It is this package that shapes the myth of Milad Tower and shows consumerism and luxury in this myth. This meaning and form does not hide and hide itself in any way, but it is the appearance and the inside of consumption that makes the ideological aspect of this myth. As a consumption myth, Milad Tower, in addition to the ideological dimension of consumption, requires supervision and diligence to advance the project it is responsible for. The height of this tower is like a nose that watches over the consumption behavior of the citizens. Being monitored in the form of eyes and eyes and waiting for more consumption and showing these luxuries is always demanded by the society and the tower as the whole between observes and wants all these behaviors. This is a terrible control system in the form of consumption and trying to keep up with the caravan that rules and supervises the society.

The results of this research show that consumerism and luxury are the arrays that decorate the Milad Tower myth and like the omniscient who has the power to control and inject norms from above, consumerism has ruled over the society and led the people of the society towards this value. calls and in this way it is monitored and those who do not follow this rule are called to account. Therefore, the urban identity in Tehran is formed by consumption and myth-making around the Milad Tower and becoming a part of it, which part It drives many people out of this sense of belonging.

Due to the positive relationship between proper consumption and the human psyche, in terms of the prevailing culture in the Islamic system, both criminal and non-criminal prevention of consumerism and some of its examples such as extravagance and waste can be an effective and prominent obstacle to the emergence of waste and waste. Be considered a community. Therefore, to deal with this phenomenon, despite the need to identify theoretical foundations in the framework of criminal policy prevention approaches in Iran and Islam, it will not be useful, but should change the way of consumption culture, to interpret the legal rules in various dimensions. Hence, the legislature has tried to prevent sporadic regulations by adopting scattered regulations on some instances of consumerism, but due to its unstructured approach to this phenomenon, unfortunately, it has not succeeded. Of course, in the meantime, it should be acknowledged that not only the legal regulations of the Al-Khattab chapter are not about the anomalies that have arisen, but also from an administrative and operational point of view, it seems that the cultural structure of society should be changed to achieve optimal consumption and saving resources.

Establishing legal rules against consumerism is an effective mechanism after culturalization and long-term strategic measures. Of course, the legislator seeks to establish legal norms, especially criminal ones, to turn them into norms established in the social system.

The purpose of this study was to investigate the relationship between the use of virtual social networks of Tehran citizens and their consumption pattern. The theoretical framework is based on the views of theorists such as Veblen, Giddens and Bourdieu. The approach of the present research is quantitative and the research method is descriptive in terms of descriptive path and applied in terms of purpose. Data were collected by a survey method and using a questionnaire tool. The statistical population of the study included citizens over 15 years of age in Tehran who were interviewed using the sample size estimation formula, 600 of them were interviewed using multi-stage stratified sampling. The results, regarding objective dimension, showed that cultural consumption is one of the influential variables in the consumption pattern of Tehran citizens and in addition there is a significant relationship between cultural consumption and the use of virtual social networks. On the other hand, there is a relationship between the use of virtual social networks and the clothing consumption pattern of Tehran citizens. In fact, the use of virtual social networks by Tehran citizens has affected their coverage and how they buy. The results obtained in the mental dimension of the subject under study also indicate that the use of social networks has affected the values and social attitudes of Tehran citizens based on consumerism.

The present research work is aimed at finding out the main dimensions of the consumerism displayed by celebrities by studying one of the celebrity reality-based programs about the lifestyle, called Iranian Dinner 2. Concerning the theoretical foundations, the concept of overt or show-offing consumption of Thorstein Weblen was used, and methodically, qualitative content analysis was used to provide a general classification, and John Fisk's semiotics was used for a more detailed analysis. One of the important questions of the research is how this program promotes the ideology of consumerism at the levels of reality and representation. By separating the program into two main parts of the outdoor environment (including shopping, car, residential district and the general atmosphere of the city) and indoor environment (including kitchen, entrance and reception, around the dining table and scoring) how in each section, the codes of the level of reality and the level of representation, are combined to convey the macro-narrative and the ideology of consumerism. The results revealed that the concept of show- offing consumption of celebrities, in the four main dimensions of the body, clothing, food and home furniture, is presented to the audience.