جستجوی مقالات مرتبط با کلیدواژه « platforms » در نشریات گروه « علوم اجتماعی »

Nowadays, most people and private and government organizations are largely dependent on Virtual Social Networks and mobile messaging platforms to carry out their affairs. With the expansion of communication and information technology applications in daily life, we are witnessing the formation of a new generation of Internet tools that provide more possibilities for bilateral and multilateral relations. Now the problem is, what are the functions and dysfunctions of  Virtual Social Networks ?The answer to this question can increase the effectiveness or improve the approach of the media in messaging, as well as adopt a correct cultural orientation which is appropriate to Iranian-Islamic values and norms. For this purpose, the researcher has identified the functions and dysfunctions of Virtual Social Networks and mobile messaging platforms in Iran by using qualitative analysis in the interpretive paradigm along with interviews and used thematic analysis and three-stage coding. The research result are the followings:The most important positive and constructive functions: changing the shell of mentalities, facilitating the exchange and creation of information, criticizing and refining culture, effective discourse creation, promoting the government's sensitivity towards its own performance and preparation of the business environment.The most important dysfunctions: widespread social isolation, promoting immoral content, making the society vulnerable, creating excessive individualism, breaking the family foundation and identity disorder.

The founders of social media platforms established them in the hope that users would use these platforms for economics and entrepreneurship, raising the level of social interaction, and giving parties the opportunity to talk.On the other hand, these platforms can be inappropriate for discussions such as; Terrorism and Islamic fundamentalism, homosexuality and abuse and violence against women - which are harmful to the government and users - are inappropriate.However, platforms that are essentially intermediaries between users and are not responsible for republishing content should reconsider their responsibilities with self-regulation; Restrictions, deletions, filtering and flagging are such cases. On the other hand, in restricting users, the aspects of freedom of speech, observance of moderation, leaving the task of editing content to neutral people should be considered, and users should not cause trouble for the owners of social networks.Key word: Platforms, social media, Social Networks, governance of platform, users

Customer engagement platforms such as gamification, co-creation and open innovation platforms have found popularity in recent decade and several industrial and service organizations are adapted to use them for marketing purposes. However, the results have been faced with challenges, that are partly raised because of lack of specific measures to evaluate performance of these platforms. The current research aims to fill the gap by identifying specific measures for evaluation of performance of these platforms in Iranian automobile industry. For this purpose, after conduct of a literature review in marketing measures, a primary set of measures have been extracted. In the second phase, a panel of experts have been used to refine the measures and to adapt them with the automobile industry. After content analysis, 82 measure identified and classified into six groups of measures, including 1) Social media measures, 2) Application-related measures, 3) Findability measures, 4) Strategy measures, 5) Public relations measures, 6) Gamification measures identified. Findings of this research can be used by strategic management, marketing and other departments of Irankhodro company that are related to performance evaluation of customer engagement platforms. the limitation of this study is that it is context-based, and generalization of the results might be considered carefully.