جستجوی مقالات مرتبط با کلیدواژه « propulsion forces » در نشریات گروه « علوم اجتماعی »

Due to new communication technologies and emerging platforms, the news industry has entered a complex and highly competitive environment. Therefore, the future is a challenge and concern for news media executives. They always try to think about the factors affecting the future and their possible situations to achieve possible images of the future ahead. Although the IRIB news agency is one of the most important and large news agencies in the country, but it is certainly not immune to these challenges. Hence, it is necessary to identify the factors affecting the future of the IRIB news agencies. The importance of recognizing these factors and prioritizing their effectiveness is that any policy and strategic planning depends on recognizing these factors. For this purpose, with the Delphi method, as a common method in future research and with purposeful sampling, the expert views of 19managers, editors, and researchers of the political deputy of the IRIB based on the principle of theoretical saturation were used. After two stages of Delphi and identifying the most important and uncertain factors, and after taking the geometric average, the most important factors affecting the future of the IRIB News Agency were prioritized: the degree of professional and managerial independence of the IRIB News Agency, Ability of journalists to create structure and use new methods to understand the taste of the audience accurately.

The speed of development of digital technologies is such that media organizations are constantly amazed, and this has made the competition in the media industry complex and intense. Therefore, media managers need to have a vision of the future to deal with the changes properly and be safe from surprises by making pre-emptive decisions. Today, without scenarios or a clear vision of possible futures, we cannot make a plan, and the first and foremost step in describing scenarios in Schwartz’s scriptwriting method is to identify key uncertainties. In this article, we have identified the factors affecting the future of IRIN in the ten-year horizon. Based on the Delphi research method and purposive sampling, 14 experts ‘opinions and some others in this field were used based on saturation. Based on the Pest model, these factors were classified into four categories: technology, political, cultural, and economic. Some of the most important factors were: Status of the educational system of IRIB journalists, citizens ‘ news consumption, the amount of budget allocated to IRIN, the level of political trust, regulations on how to run the organization, and the level of professional management of IRIN. The two factors identified as the degree of professionalism of IRIN management and the political trust were identified as key uncertainties.