جستجوی مقالات مرتبط با کلیدواژه « semiology » در نشریات گروه « علوم اجتماعی »

This research, with seismological analysis and study, focuses on various responses from masses of Iraqi farmers between the years 2005 and 2016, that is, since the talk began about the need to expand oil investment by granting foreign oil companies licenses to invest in it. The researcher relies on the vision of Egyptian academic Imad Abdel Latif, the founder of the public rhetoric field, who himself was influenced by the vision of British academic Roman Farclough, with simpler difference that he paid attention to the power of the discourse of the masses is the basis of his work  instead of the discourse of authority. The researcher has benefited from the efforts of Abdel Latif, in choosing the discourse of workers in the agricultural sector, as a social segment to analyze their discourse. He considers them a mass consisting of two groups that explicitly or implicitly resist the oil sector that dominates the economy in discourse or practice as an authority. The first was before the announcement of the "agricultural initiative" launched by the government in August 2008. And the second after declaring that the response t several levels is divided into other psychological and social responses, and each level includes several types, and we have noticed that the first period was mostly psychological responses indicating regression. For, while it appeared in the second period is the social responses dominated by the call for resistance and overcoming obstacles.

The family is one of the main themes or motives in television series. These series, just like any other media products, attempt to encode their preferred meanings and messages in different technical, social and ideological levels . This article is to do a semiotic study about one of the most popular series named Lahzaye Gorgo Mish whose central theme is about the transformation of family in recent past decades. The theoretical constructs include family transformation in late modernity, the integration/ contradiction of the family, and the media construction of family. We have used semiotic model developed by John Fiske for text analysis. It is concluded that this series, through using different social and technical codes, is an attempt to dramatize the usual aspects of everyday life and idealize its incident features in order to represent an ideal form of family which is ahistorical and transcendental. Elements like patriarchy, extended family, reproduction are deserved and contradictions and divergences are introduced as problems that are solved only by way of ethical and personal solutions. It is claimed that the ideal family is a response to all the needs and demands of the members and is the only safe place for the individuals to seek perfection. Some of the main themes of this series include: nostalgia for the golden past, the reproduction of patriarchal ideology, the justification of traditional authority, concealing of social structures, introducing individual solutions for intergenerational gap and highlighting the role of the individuals in in decreasing social trust.

AIDS is one of the most important problems in health area which human efforts to find an effective treatment for it has not yet come to a fruition. The increase in the number of HIV positive patients across the world, , justifies the attention paid to this disease and its representation in mass media. Disease portrayal has been found to be associated with attitudes towards specific diseases, feelings about the person with the disease, as well as what needs to be done about the disease. Therefore, three medical dramas including “the shadow of loneliness”, “casualty” and “all saints” in the research were analyzed to know how HIV/AIDS is represented in mass media. Semiology and discourse analysis were used as methodology and twelve scenes were analyzed in general. “Scene” is the unit of analysis in this research. The findings suggest that in each of these TV series the emphasis is upon a certain way of infection and other disease dimensions including disease development course, prevention, treatment and in general biomedical dimension are ignored. Whereas, the ethical and religious dimension of prevention, with emphasis on ethics, social support, especially family support and encouragement in fighting the disease are under stressed.

In this paper, we are searching to realize that to what extend clothing presents Iranian identity and among identity signs and elements which one has had the most attention?In other words, All the effective factors in identity have shown themselves in fashion and two sides of the same coin. As a result, Societies should pay more attention to clothing and its role in defining and preserving their native and national identity.In this research, clothes presented in the international festival of fashion and clothing have been studied. In this case we are looking for signs of Iranian identity in the mentioned clothes. All the studied clothes have been exhibited between years 1390 and 1394. For accessing the necessary date with the quantitive content analysing method, Each piece is appraised by codifying the date produced by consuting with experts and referring to valuable written recources.In conclusion, Although we are gradually facing more Iranian symbol in fashion designing, still there are a great amount of works using non Iranian motifs. Also, fashion designers knowledge of Iranian identity including colors and Iranian clothe patterns are very low. Meanwhile it was specified that the most used pattern has been Botejeghe. At last, It was understood that the fashion designers have shown the preference of non Iranian signs over the Iranian ones.

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The television as an instrument of representation plays an important role in promoting and reproducing of the doctrines prevailing discourse. The TV Images are not attractive and entertaining objects or transporter of information and awareness, but also have cultural significations and values. The present study by studying the television series of Paytakht 5 is following the deconstruction of represented behavioral patterns and values. In general, this study seeks to show how cultural values and behavioral patterns have been represented in this television series and how was their representation mechanism. This research uses a qualitative approach and semiotic method to decode the cultural themes and significations. The findings show that this TV series has constructed cultural values and significations in the form of patriarchal capitalism ideology to mediate a set of symbols, actions, situations, dialogues, and behavioral patterns. This ideology, by representing multiple social brigades and constructing some duality such as woman/man, worker/employer, labor/employer, legislation/unlegislation, tact/incompetence, tamed women/rebellious tried to represent itself as innocent being and makes its relations natural.