جستجوی مقالات مرتبط با کلیدواژه "market¬ orientation" در نشریات گروه "علوم تربیتی"

The marketization of higher education is a set of structures, procedures, and practices that make the university system more and more subject to the requirements of the market. In this article, in the beginning, we tried to describe the dimensions of this marketization and show at what levels it operates. An important level of marketization practices includes theoretical and academic justifications, which we mentioned as market-oriented approaches. In this article, we classified these theoretical practices to justify marketization in Iranian universities in the framework of several specific approaches: 1) indigenous Islamism, 2) Radical market orientation, 3) Developmental market orientation, and 4) Expedients market orientation. We traced these approaches in the works of leading academic figures and showed that although the place of the first three approaches is in the university, in a part of the fourth approach there is a mediator through which these academic approaches reach the structure of administrative institution (government) and legislating institution (Parliament) has an effect. This mediator has been filled by those whom we mentioned as "bureaucratic Agents". We tried to explain the effect of this mediator through the review of some policy-making texts. In this article, we have used documentary and meta-analysis methods. We have tried to show to what extent market-oriented approaches are rooted and widespread among expert opinions, academic research and analysis, and common beliefs and opinions in Iranian universities.

The purpose of this study was to Provide a pattern for teaching the development of the children's market in Iran with a market-oriented approach in Iran. The research is applied in terms of purpose and method is qualitative, based on Grounded theory, which led to theorizing .Data collection was based on the design of a researcher-made interviews, which was validated by seven marketing professors in three rounds.In-depth interviews were conducted with 18 samples. Experts included scientific experts in the field of marketing and practical experts in the field of children's market Snowball sampling method and data collection continued to the point of theoretical saturation. Also, research data analysis was performed simultaneously with the interview. Then, three steps of open coding, axial coding and selective coding were performed.Research findings showed: The education of the child in the family and the community, as well as the training of personnel and managers active in the field of children's market are effective as ground conditions in the children's market. In the economic dimension, it increases income, boosts the business environment and develops the child market And In the social dimension, it increases satisfaction and creates a favorable image, as a consequence of this market. As a result of this research, using the foundation data method, it is one of the first studies on the children's market. The model presented in this research can be used as a basis for the development of children's market education.

Abstract The main purpose of this study is to investigate the effect of organizational culture on Entrepreneurial passion with an emphasis on the mediating role of Organizational learning and market orientation. The research method is applied in terms of purpose and descriptive-correlation in terms of data collection (Research design) passion with an emphasis on the Structural equation Modeling. The statistical population included all employees of the Technical and Professional Organization in Khuzestan Province (N: 800). Due to the geographical dispersion and difficulty of access to all members of society, a random multi-stage cluster sample of 260 people was selected based on Cochran's formula. Data collection tools have been standard questionnaires with validity and reliability. Thus, to measure organizational culture, Cameron and Quinn's (2011) questionnaire, market orientation, Narver and Slater's (1990) questionnaire, organizational learning, Neefe's questionnaire (2001) and Cardon et al.'s (2013) questionnaire were used for entrepreneurial passion, that their formal and content validity was confirmed by professors and experts. Also, the results of the reliability test were calculated and confirmed using Cronbach's alpha coefficient of 0.91, 0.89, 0.99 and 0.72, respectively. The results of data analysis using structural equation modeling with SPSS & PLS Smart software showed that organizational culture has a significant effect on Entrepreneurial passion both directly and through market orientation and organizational learning.

Organic farming plays an essential role in sustainable development, and the main factor behind the creation and development of organic products was the demand of consumers and especially the domestic market of the product. Therefore, the purpose of this study is to identify educational factors, environmental factors affecting the performance of organic production companies. This research was a type of developmental-practical, method of correlation. For validity of the instrument, content validity and construct validity were used. For reliability, the Cronbach's alpha coefficient was calculated as 0.836 for the whole instrument. The statistical population consisted of 180 managers and experts in the field of marketing and sales of organic products branded companies in Iran. 140 randomly categorized questionnaires were distributed among the population of the statistical population and 119 returned questionnaires were analyzed. And analyzed. Factor analysis and structural equation modeling were used to analyze the data and SPSS and PLS software were used. The results of the study showed that educational, environmental factors have a positive and significant effect on the performance of enterprises producing organic products.

With the increasing competition among the firms, the urge to recognize the future business orientations and also the need to improve the performance in the way that the interests of the organization is best served, companies are highly required to take the customer and market orientations into account. Experts believe that market orientation improves the performance of companies. Market orientation is an organizational culture that is dedicated to creating effective actions that are required by the companies in order to provide higher values for the customers. Therefore, this study examines the impact of market orientation components: customer orientation, competitor orientation and Inter-functional coordination, on performance components: sales growth, market share, product quality and overall performance of the company. Thus in order to study the main hypothesis along with the other 12 sub-hypothesis which are based on the research model, a questionnaire that holds 27 questions had been designed, verified in case of validity and reliability and distributed among 144 active publishing companies in Mashhad as a sample. Analysis of the data obtained from the questionnaires is based on the structural equation method and correlation coefficient. The results show the effects of market orientation on the performance of companies in the publishing industry.