جستجوی مقالات مرتبط با کلیدواژه "محتوای دیجیتال" در نشریات گروه "کتابداری و مدیریت اطلاعات"

The term “virtual” as a suffice has been associated with real-world businesses and entities. Until a few years ago, observing the term was equal to spaces such as websites, information networks, digital libraries, etc. But today, most of the citizens' time is spent in spaces that are completely virtual. Stores, businesses, monetary and financial activities, leisure and entertainment, etc. are all being transferred to cyberspace. The rapid pace of joining cyberspace has created a state of disharmony and exhaustion among businesses, especially organizations. Many of them have embarked on digital transformation and implemented some programs, however, this process does not seem to be sufficiently tailored to meet the requirements, and organizations are to see “virtual transformation” as a complementary action and umbrella plan to cover sparse actions on their agenda. In this article, the concept of virtual transformation and its requirements and phases are briefly explained. Attempts have been made to examine the virtual transformation from different dimensions and to identify and introduce its actors well. The six steps presented in this article can be considered guidelines for managers on their virtual transformation journey. The content of the article also can be seen as a starting point for extensive studies on the concept of virtual transformation.

The purpose of the present study is to draw a thematic map of articles in the field of digital content industry with a focus on children and adolescents and to identify the emphasized points and gaps in this field.

This research is applied and with the method of social network analysis as one of the tools of scientometric studies, has drawn a science map of the field of digital content. In drawing a thematic map, the use of publishing support is necessary. For this purpose, researchers needed to analyze the content of articles written in the field of digital content industry. The research community is all articles in the field of digital content indexed in the Scopus citation database until February 2019. The Scopus citation database has relative uniformity in all disciplines and has better coverage in this area than other databases.

Education-related keywords, as well as content production and distribution tools, have the highest rank in terms of degree centrality index. This means that education and production and distribution technologies play a significant role in a significant part of the work done in this area. For example, the degree of centrality of the keyword Education is 96, which indicates the relationship of this keyword with 96 keywords out of 115 network nodes, and therefore the educational aspect of digital content plays a significant role in research done so far. Also, the keyword Digital Device with a degree of 70 degree, indicates the significant role of digital tools in various research topics in this field.As can be seen in the thematic map as well as the tables related to the indicators of centrality, the most important keywords are more focused on the field of education, cyberspace and digital content production tools as well as the distribution platforms of these products.

Life in today's world is not possible without access to information. Information and related technologies cover all walks of life in the present age. The purpose of this study is to assess digital literacy and consumption of digital content and to investigate the relationship between them among graduate students of Shahid Bahonar University of Kerman in the academic year of 2019-2020. According to the number of people in the statistical community (nearly 6000 people), according to the Cochran table, only 360 people in the community were selected as a sample by simple random sampling and based on the availability and interest in participating in the study. Two questionnaires were used to collect data. The first is the translation of the standard questionnaire of Dundee University, which was prepared for conducting research on digital literacy, and the second questionnaire was developed by a researcher and developed with the cooperation of experienced and expert professors in this field. The reliability of the questionnaires was calculated using Cronbach's alpha method and the result indicates that the questionnaires have a high reliability. The research findings indicate that all components of digital literacy, i.e. cooperation and sharing of digital content, information retrieval, quality evaluation of information (online interaction and online tools), information management and information and understanding and participation in digital activities among Graduate students of Shahid Bahonar University of Kerman are average. Also, the four components of digital content consumption, including infrastructure, level of access and retrieval, the rate of consumption of digital content and templates are in the middle level and the component of consumption management is below average. The results show that there is an increasing (direct) and significant relationship between the components of understanding and participating in digital activities, information retrieval, collaboration and sharing of digital content, information management and information with the consumption of digital content. But there is no significant relationship between the component of quality evaluation of information (online interaction and online tools) and the consumption of digital content.

Instagram content is of concerns to business owners today. Nevertheless, the central problem in the production of Instagram content is not just writing a text. But how the audience conveys and comprehends it. This article aims to provide a digital content marketing model for Instagram bloggers.

This is an applied mixed research (quantitative and qualitative). Population of qualitative part includes experts in the field of digital content marketing. Sample for this section consisted of 20 individuals using purposive sampling method.   In the quantitative part population consisted of all Instagram bloggers. Sample of 400 individuals selected based on Cochran's formula by stratified random method. Instruments were interviews and researcher-made questionnaires that approximately 600 questionnaires were sent online and 400 were returned. Lisrel and smartpls3 software were used to analyze the data.

Results identified 36 components and 95 indicators that 7 effective components including:  Motivation, business intelligence, audience experience, preferences and tastes, research and development, creativity and influencers which respectively 0.119, 0.138, 0.105, 0.222, 0.128, 0.144 and 0.212 had an impact on digital content marketing. Furthermore, 11 components of competitiveness, communication, audience trust, value creation for the audience, promoting e-learning culture, loyalty and persuasion to buy, brand awareness, brand health, e-marketing effectiveness, word of mouth and participation influenced by digital content marketing. In addition, mechanisms, facilitators and barriers to digital content marketing were presented.

Results could be used as a first step in the study of digital content for Instagram bloggers and are also applicable to marketing and consumer behavior professionals. Paying attention to the content of bloggers' pages on Instagram in the field of marketing provides favorable conditions for improving consumers' attitudes towards online advertising and sales.

The aim of this study is to provide a model of an integrated content management system in the digital libraries of Islamic Azad University.

The present study is a combination of which to collect content management components from the documentary method and to perform a qualitative part in the design of components from the Delphi method in three periods by 12 experts and to collect data from a questionnaire Researcher made use. The statistical population includes all employees of the informatics department of Islamic Azad universities with 150 people.

9 factors as the components of the content management system in the digital libraries of Islamic Azad University were identified, Which in order of value are respectively: value and protection (9.53), control and monitoring (8), information storage and retrieval (7.96), policy development (7.76), management training (7.75), content management (7.46), User interface interaction (5.16), content development (4.89), and content delivery services (4.71).

to understand the importance of each of the components of content management after analyzing the components and items with the help of exploratory factor and confirmatory factor, a fitted operating model has been designed for presenting the model of integrated content management system in the digital libraries of Islamic Azad University