جستجوی مقالات مرتبط با کلیدواژه « audience » در نشریات گروه « تربیت بدنی »

The purpose of the present study was to investigate the structural model of the effect of conflict, attraction, psychological commitment and resistance to change on behavioral loyalty to the Sepahan soccer team brand in Isfahan. The statistical population of this research is the fans of the Isfahan Sepahan sport club. The sample size required for this study was 384 people. The data collection tool was a questionnaire with 52 questions.Whose validity was confirmed by the opinion of sports management professors and its reliability was confirmed by Cronbach's alpha test with a coefficient of 0.89. The results of the study showed that attraction has a positive effect with standard coefficient (0.15) on psychological commitment. The conflict has a positive effect with the standard coefficient (0.420) on psychological commitment. The attraction variable has an indirect effect on the variable of resistance to change with coefficient (0.69). The relationship between resilience to change and behavioral loyalty was also significant with the standard coefficient (0.11). That is, resistance can be the cause of behavioral loyalty, in other words, the constant presence of the audience. In general, it should be admitted that in order to promote the brand's strategic position, by highlighting the club's brand, it can create a clear picture of the club's performance in the minds of the fans by creating warmth, social acceptance, respect for the audience, providing exciting conditions. And eventually provide security.

This paper wants to extract online media branding. The method of this research is datamining and in terms of it’s applicable. The research questionnaire was extracted from previous studies and included content, audience, media context and environment dimensions. The researcher-made questionnaire, after calculating its validity and reliability, was provided to audiences who visited the Varzesh3 more than 10 times a month. The statistical population of the study consisted of 800 thousand people per day. Using a systematic random sampling, 100 questionnaires were included in the sample size (8 thousand people). About 50 percent of them 4056 responded to the questionnaire. The response of the audience is extracted using the K-means algorithm processing and branding model. The results suggest that in order to increase the life of the audience, the professional components of the media, including reference, bias, newsworthiness and the speed of the publication of the news as "brand perceived quality" should be considered. The loyal behavior of the audience is also due to demographic factors. The clustering of a loyal audience with a center of age indicates that the largest cluster with 44% of men with Bachelor education and ranges from 26 to 35 old. “Live scores” and “league standing” are the varzesh3 of brand identity. It is suggested that this media pay more attention to the creation of Brand Identity for women and audiences under the age of 15.

This study aimed at identifying and prioritizing the most important criteria to select clubs for sponsorship, sponsorship communication tools and audience of sponsors. The sequential exploratory mixed method (qualitative and then quantitative) was used. 16 marketing managers of sponsors present in pro-league clubs were interviewed. The analytic hierarchy process (AHP) was used to prioritize the factors. Interview analyses showed 7 important criteria to select clubs for sponsorship. Sponsorship communication tools and sponsorship target audiences were in 7 categories. AHP results showed that “media coverage” (0.260) and “managers’ personal relationship” (0.216) were the most important criteria to select clubs for sponsorship. “Using media coverage advantages” (0.243) and “exposure to attendees” (0.207) were the most important communication tools of sponsorship. “General public” (0.217) and “product market (existing customers and potential customers)” (0.202) were the most important target audience of sponsors.

The link between sport and media as a cultural and commercial relationship requires proper management for both industries. Because of live broadcast and the possibility to view images, TV has a greatest impact on the link between media and sport. Due to the exclusivity of TV in Iran and its central role in active life of the public, it requires an investigation into ways that can place TV at the service of sport participation (with attractions). This does not diminish from the importance of high levels (professional sport and championship sport). Taking into account the active role of sports audience, this study reviewed the relationship between sport in audience's daily life and TV sports programs. This study used an analytical approach and data were collected by interviews with the audiences of sports programs. Gender segregation was considered in data analysis and the role of television in the sporting life of women and men was described in details. Results showed that existing condition of TV played no specific role in defining and shaping the lives of individuals in terms of participation and physical activity, but the audience might play a role in planning and scheduling TV sport programs and existing broadcast.

Now a days, Sport is considered as a social affair all over the world. For all its hidden attractions, especially football, is faced social-cultural rudeness among the spectators. Most of the governments make policy according to their dominated culture. In this study, the cultural policy about the Sport era, especially on socialcultural rudeness among the spectators in sport complexes will be evaluated. Through this study, three main questions over the cultural affairs and any managerial causes effect the rudeness will be considered. Meanwhile, the interviews to high rank experts & masters in this field had been added in order to illustrate the case.

The aim of this study was to survey the effect of arousal by the presence of audience and music and their comparison on learning and performance of basketball dribbling. Subjects were 36 healthy and non-athlete girls (mean and SD of age 21.8±2.23 years, height 163.4±6.19cm and weight 57.5±10.13kg) were divided into three groups of audience (n=12), music (n = 12) and control (n = 12) randomly. Training protocol in the acquisition stage included basketball dribbling of Harrison test for 6 weeks, 3 sessions per week, and 30 seconds per session with the presence of motivational factors in separate groups. Score of dribbling test was record per session, then posttest was carried out and finally after two weeks of detraining, retention test was performed in the same condition and transfer test like the real condition of competitions (with the presence of music and audience) was performed 24 hours later. Rest heart rate index was used to maintain the subjects in the same level of arousal. To analyze the data, one-way ANOVA test, ANOVA with repeated measures and Bonferroni post hoc test was used. Results showed that all groups improved their skill learning in the acquisition stage. Also, there was a significant difference in basketball dribbling scores among the groups in the acquisition stage (p=0.0001) and this difference was higher in the control group (i.e. audience and music groups had weaker performance in the posttest of acquisition stage). But in retention and transfer tests, music and audience groups were at an advantage; audience group achieved the highest scores in retention test and music and audience groups gained higher significant scores than control group in transfer test (p=0.0001).