جستجوی مقالات مرتبط با کلیدواژه « sport product » در نشریات گروه « تربیت بدنی »

The purpose of this research is to investigate the relationship and factors affecting the shopping motivation and regret after shopping of the major customers of sports products. This research was applied in terms of purpose and descriptive and survey in terms of nature and method. The statistical population of this study was all customers of sports products in Khorasan Razavi province that According to the Cochran sample size, 384 people were selected as a statistical sample by random cluster sampling And completed the standard questionnaires of regret after the purchase of Delacroix et al. (2007) and the study of purchasing motivations of Iranian consumers Heidarzadeh and Bahrami (2015). Data analysis was performed by SPSS and AMOS software. The results showed that the variable of shopping motivation was affected by factors such as shopping at auction, utilitarian shopping, pleasure shopping, role playing, brand consciousness and awareness (brand loyalty), sensory motivation and inspiring shopping, quality awareness, social shopping, fun or entertainment shopping and value shopping respectively. Also, the two dimensions of feeling regret after shopping and feeling regret due to not shopping were the two factors that explained the variable of shopping regret. On the other hand, it was observed that there is a correlation between shopping motivation and shopping regret and the relationship model between shopping motivation and shopping regret has a good fit. Therefore, identifying shopping motivations can be effective for owners, marketers and sellers of sports equipment stores in creating long-term relationships between sellers and customers.

The main purpose of the present study was to compare Iranian and foreign websites of sports apparel based on webometric index. The research method is descriptive-analytical in terms of purpose, practicality, statistical population of the research, consisting of authentic Iranian and foreign sports apparel websites, among the various twelve sites including six Iranian sites (merooj, pishkoh, jamjam, hafafsport, allsport, bofofo) and six external sites including (Adidas, nike, reebok, uhlsport, pouma, fila). The research tool was a researcher-made checklist. The checklist includes eleven dimensions (site specification, visual layout design, navigation, technical, reaction time, product information quality, product diversity, audience level, product order quality, shipping cost and security) and 56 questions. The method of data collection was observational-objective. The face validity of the questions was confirmed by sports and computer management experts. The reliability of the questionnaire was determined by agreement between assessments. Data were analyzed using descriptive statistics and Kruskal-Wallis test and Friedman test was used to rank the questions. The results show that there was no significant difference between the investigated components in Iranian and foreign sites in terms of eleven dimensions and the selected sites had high quality in their sites. As a result, according to the findings of the research, webmasters and executives of Iranian and foreign sites can increase their site development with more innovations and capabilities in the site to improve the performance of the sites among users.

Nowadays, Internet has become a widespread context for business and a media for marketing. The purpose of this study was to investigate the online shopping style of sport products from virtual networks and online stores. The research follows a descriptive methodology and is of survey kind. The statistical population of the study was the members of Telegram Channels and Instagram pages of three stores namely Football Shop, Iran Sporter and Marial Spartan; 385 members of these channels and pages completed the questionnaire thoroughly. Data gathering tool was Lee (2012) questionnaire; the formal and content validity of the questionnaire was confirmed by 12 sport management specialists and reliability of the questionnaire was also obtained using Cronbach's alpha coefficient (0.89), indicating the appropriate reliability for questionnaire. Descriptive statistics was used for describing the demographic characteristics, Kolmogorov-Smirnov test for the investigating normal distribution of the data, Topsis model for ranking the various shopping styles, and Manova test for comparing different types of shopping styles based on the demographic characteristics. The results showed that from the consumers' point of view, the quality component and the price were the most important items. Items such as impulse, loyalty, brand, recreation, confusion, fashion, and endorsement had a low priority. The results also showed that there is a significant difference between all components of shopping style of respondents based on the demographic variables including age, gender, marital state, education, and income.