جستجوی مقالات مرتبط با کلیدواژه « tourism » در نشریات گروه « تربیت بدنی »

The present study aimed at investigating and designing a model for developing sports tourism in Iran.

The research methodology applied is combined of both qualitative and quantitative ones. In the qualitative part, open interviews were done with 12 professors and experts in the field of sports who were selected based on a snowball- judgmental method. The data were collected through considering the previous studies and conducting open interviews. In the part devoted to the quantitative study, expert-qualifier and matrix questionnaires were used. In order to assess the face and content validity of the tools and hypotheses, the findings of the study were given to the participants and after they studied the text of the theories, their comments were collected and applied. Results from expert-qualifier questionnaire showed that 15 key factors affect sport tourism in Iran.

Among all the factors, those of local considerations and international relations had the greatest effects on sport tourism. Based on these and the two major factors, 4 different scenarios were presented for the future of sport tourism in Iran; resilient development, the darkness of sport tourism, fragile development and ideal development. According to the ideal development which shows the best possible state for sport tourism, a very proper condition for it would be provided through overcoming international restraints and devising plans based on local and regional capacities. The darkness of sport tourism shows the worst state for it and can only come about due to foreign pressures and restrictions and lack of national efforts for advancing the conditions of sport tourism.

Finally, it is suggested that through identifying the best scenario, it would be possible to make necessary plans in order for the sport tourism to thrive and expand in Iran.

The sports tourism brand of each country has an undeniable effect on attracting sports tourists and can introduce countries for the activists of this easy industry and guide and help tourists in the destination and have a significant contribution to the income generation of a country. It should be acknowledged that many factors can affect the destination branding, which in some scattered articles and researches, some of these indicators have been mentioned. So, the purpose of this study was to determine the effect of environmental quality indicators on Damavand sports tourism branding which is known as one of the tourist attractions.

The present study is descriptive-analytical and, using multivariate regression statistical methods and path analysis. According to the Morgan’s table The statistical population included 384 sports tourists based on convenience sampling method. To gather data, Rezvani (2017) and Acker (1991) questionnaires were used.

The results showed that the economic component had the most and the natural environment component had the least direct effect on Damavand sports tourism branding. Also, taking into account the indirect effects, the component of the institutional environment has had the most impact.

Therefore, in order to brand Damavand sports tourism, it is necessary to pay more attention to the factors affecting the economic and institutional environment and solving the problems of the natural environment.

The present study was conducted to design a model for developing Iran's sports tourism industry and explain its future based on scenario writing in the horizon of 1420.

The method is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research included using interviews, the news panel and Delphi survey. 17 experts in the field of sports tourism industry with specialized knowledge or practical experience were selected as the members of the research group in the form of a snowball. Also, Micmac software and script wizard have been used for data analysis

The findings of this study are presented in two parts. The first part includes the identification and classification of key components, drivers, and uncertainty. The four drivers of "tourism infrastructure", "sports infrastructure", "services" and "recreation" have been identified in this section and the relationships of effectiveness and effectiveness between the components have been analyzed. The second part identifies and describes possible and compatible scenarios based on propulsions and related uncertainties.

Managers and trustees of the country's sports tourism industry are advised to improve the tourism and sports infrastructure and provide appropriate and attractive services and entertainment for the greater satisfaction of tourists.

The purpose of this research was to compile the efficiency model of cycling tourism in Iran with an approach based on the data theory of Strauss and Corbin's model. The statistical population of this research in the qualitative part included experts in the field of cycling tourism efficiency, including university professors, all cycling federation managers and management experts. Sampling was based on in-depth interviews, purposeful sampling and snowball sampling technique. In fact, the continuation of sampling (13 interviews) reached theoretical saturation and sufficiency. And to determine the reliability of the data (which in qualitative research is equivalent to the reliability and validity of quantitative research) two open coding methods were used by another researcher and member review method. The initial coding results show 90 open codes, some of which are as follows. Managers' specialized knowledge, having managerial experience in the field of sports tourism, measuring the productivity of the tourism industry, having the expertise of managers and trainers, and the results of the core coding and the relationships between the categories identified in Ghalib Twelve central codes named software, capital attraction, productivity management, emotional, efficiency, behavioral, human capital, financial structure, economic growth, hardware, functional and effectiveness were extracted and the final qualitative model was obtained. It was in good condition

Today, social interactions play an important role in the politics of countries. Sports are one of the peaceful tools for international affairs that countries can use to strengthen relationships around the world and historically use sports and its appeal as a way to advance political agendas. Therefore, the researcher decided to investigate the role of social functions of politics in sports and tourism in Iran. This research was conducted in the framework of a qualitative approach and data were collected through semi-structured interviews. The statistical population of the research was experts in politics, sports and tourism, including 5 sports faculty members, 5 tourism faculty members, 7 political science faculty members, 5 people with executive work experience in the tourism and cultural heritage organization, and athletes with a history of participating in international competitions. The data collection method was a study of previous researches and an in-depth and open interview. To measure the reliability of the research, intra-subject agreement was used. The average intra-subject agreement was reported as 89%. Based on the findings of the semi-structured interview, the most important social functions of politics in sports and tourism in Iran were three components, including information systems, infrastructures, unity and solidarity. According to the results of the research, suggestions have been made for the development of social interactions and the promotion of sports and tourism events in Iran.

Providing access to comprehensive tourism information is one of the major challenges. Undoubtedly, the most important factor accelerating tourism is the use of information technology, access, storage, and retrieval of information in the tourism distribution system. Therefore, the present study aimed to design a smart tourism model in the sports industry.

The present study is based on the purpose of basic research and is exploratory in terms of data collection. The data collection tool was a semi-structured in-depth interview. The statistical population included university professors who were familiar with the subject of tourism as well as tourism executives, and a targeted sampling method with the snowball technique was used. The collected data were analyzed using open, axial, and selective coding, and the final pattern was extracted.

The final model consists of a set of central categories, causal conditions, necessary contexts, intervening variables, strategies, and consequences of smart tourism for the sports industry.

In general, it can be said that the use of digital tools will bring countless benefits to businesses and activists in the sports tourism industry. Including the development of tourism to reduce reliance on oil and exit the mono-product economy. Also, the sports tourism industry with its unique value chain on the one hand is faced with digitally transformed tourists and on the other hand with basic spaces such as the origin of travel, travel route, tourist destination, and its external environment.

The purpose of this study was to develop an entrepreneurial model with emphasis on sports tourism. This was done by conducting a qualitative research of the grand theory type, the method of which is exploratory. This research was done through literature review and exploratory interviews using content analysis (coding of analysis unit, categories and registration unit). To conduct the field interview, the statistical population of the study included expert professors in the field of sport management, entrepreneurship and specialized tourism, as well as entrepreneurs in the field of sports tourism. After analyzing the literature and presenting the research model, 12 people from the statistical community were interviewed to complete the list of entrepreneurial factors with emphasis on sports tourism. Finally, the categories were identified in the form of 23 categories and 81 concept codes, and in the heart of the six dimensions of the paradigm model as causal causes (1 category), the main category: sports tourism entrepreneurship (1 category), strategies (8 categories), conditions Background (7 categories), interventionist conditions (1 category), and consequences (5 categories) were included. In this regard, factors such as environmental attractiveness, financial, sports tourism infrastructure, sports tourism intermediary services, catering facilities, facilities and facilities related to sports events and media were recognized as the underlying conditions and increase organizational cooperation, strategies Economic, cultural and cultural strategies, information, facilities, information acquisition, manpower and support of managers were identified as strategies for entrepreneurship development in the sports tourism industry.

The purpose of this study was to design a model for the role of social networks in sports tourism. The method of the present study was descriptive-survey, and it was applied research which was conducted as fieldwork. The statistical population of the research was managers and specialists of sports, tourism, cultural heritage, and sports media. The sampling method was selected from the available options, and 384 questionnaires were analyzed. The research tool was a researcher-made questionnaire whose validity was confirmed by 12 professors of sports management, tourism, and media. Convergent and divergent validity and composite reliability were also tested and confirmed by PLS software. Descriptive statistics methods, including frequency and percentage, and structural equation tests were performed by SPSS software version 25 and PLS version 3 to analyze the data. The results showed that social networks have a positive role in developing the dimensions of sports tourism; The results showed that social networks have a positive role in developing the dimensions of sports tourism; therefore, the use of social networks can play a positive role in the mental image of sports tourists.

The purpose of this study is to survey the policy of the tourism industry in the development documents of the Islamic Republic of Iran with emphasis on sports tourism. For this purpose, among the development documents of the country, eight development documents that are currently valid and current were purposefully selected as a sample. Data were collected by documentary method and then analyzed qualitatively. The results showed that in the Constitution of the Islamic Republic of Iran, the vision of the Islamic Republic of Iran on the horizon of 1404, the comprehensive scientific map of the country and general policies of science and technology, tourism, sports tourism and their meanings are not mentioned. Tourism, sports tourism and their related meanings have been considered in the general policies of the Sixth Development Plan, the Sixth Economic, Social and Cultural Development Plan of the Islamic Republic of Iran and the Basic Islamic-Iranian Model of Progress and increasing the importance of tourism for policy makers ultimately leads to codification of A strategic document for the development of tourism in Iran. After the announcement of the general policies of the Sixth Development Plan, the tourism policy and sports tourism of the Islamic Republic of Iran have undergone evolution and subsequent documents give the great importance to this industry. However, it seems that in order to achieve the desired result, the implementation of policies related to tourism and sports tourism should be continuously emphasized and evaluated.

This study was conducted with the aim at investigating the sustainability of sport tourism in Guilan province from the perspective of sport tourists and the host community. The statistical population was all local residents and sport tourists who had traveled to Guilan province (cities of Fooman, Shaft, Lahijan, Talesh). 400 questionnaires were distributed and finally 392 questionnaires were completed. Descriptive statistics were used to analyze the data and radar models (AMOEBA) and Prescott-Allen barometer of sustainability were used to measure sustainability. The results showed that the level of sustainability of sport tourism in Guilan province in general in terms of the host community and sport tourists in all three components of sustainable development including economic (0.512), social, cultural (0.448) and environmental (0.449), is in the mode of "moderate sustainability" and is far from reaching the state of "sustainability". From the point of view of the host community, the economic dimension (0.493), the socio-cultural dimension (0.434) have moderate sustainability and the environmental dimension (0.386) is unsustainable. In terms of sport tourists, the economic dimension (0.532), socio-cultural dimension (0.463) and environmental dimension (0.513) have moderate sustainability. It is suggested that the officials have practical plans in order for the host community to enjoy the benefits of sport tourism, as well as to protect the natural environment.

The aim of this study was to explore the effect of natural sport attractions on developing sport tourism in Hormozgan province from sport and tourism experts’ viewpoint. This research followed a descriptive method, which was done in a field study. Data were collected from three groups (n=167): 1. Tourism experts of cultural inheritance and tourism organization (n=19), 2. Experts of active travel agencies in the field of tourism (n=60), and 3.  Sport experts of eight sport boards (mountaineeringm, boating, swimming, horse riding, cycling, hunting, track and field, general sports (n=88). We used stratified sampling to choose the experts. Data was collected through a researcher-made questionnaire, validity of which was confirmed by experts and its reliability was 0.93 done by Cronbach Alpha. The results showed that “attractions related to water treatment (load=0.84), "attractions related to hinking and ecotourism (load=0.76), “attractions related to shore, water and summer sports (load=0.73)” are the most important in sport tourism development in Hormozgan province. In addition, from the exprets’ viewpoint participated in this study, local sports like camel riding are among special and local abilities of this province.

Marketing efforts are aimed at influencing consumers ' attitudes. Consumer behavior in sports and events is a process that people choose and use to meet their needs and receive benefits, services, and products associated with sports and sports events. One of the important fields in sport is the emergence of sports tourism as one of the branches of tourism. In the previous studies, it has been shown that attracting tourists without proper marketing and advertising programs is not possible. In other words, advertising is a tool that will be used with the knowledge of tourist areas to tourists and convince them to travel. The aim of this study was to investigate the relationship between the psychological factors of Advertising messages and the brand equity for Aquatic sports tourism destinations.

The research method was descriptive correlational. The statistical population of this study was all users of the Mashhad Aquatic Waves Land which using the available sampling method according to Morgan table 384 were selected as the statistical sample. To collect the data by using the pleasure and arousal sensations questionnaire used in Mehrabian and Russell (1974) and the brand equity questionnaire used in Aaker (1991) this research was done. Their reliability was calculated by using Cronbach's alpha coefficient for the pleasure of 0.611, arousal of 0.644 brand awareness component was 0.772, brand association component 0.877, brand perceived quality component 0.765, and brand loyalty component 0.820. Data were analyzed by Pearson correlation coefficient and simple and multiple linear regression tests using SPSS-25 software.

The results showed that there is a positive and significant relationship between the arousal of advertising, with brand equity components (perceived quality and brand association) in sports tourism destinations and between the arousal of advertising, with brand equity components (brand loyalty and brand awareness) in sports tourism destinations does not have a positive and significant relationship. Also, there is a positive and significant relationship between the pleasures of advertising, with all the components of brand equity (loyalty, perceived quality, brand association, and brand awareness) and sports tourism destinations. Besides, there is a positive significant relationship between perceived pleasure and arousal from advertising messages.

As a conclusion selection and manipulation of psychological factors in advertising messages can affect brand equity for aquatic sports tourism destinations.

The purpose of this study was to investigate the role of social networks in the development of sports tourism in Tehran. The method of the present study was descriptive survey that was conducted in the field. The statistical population of this study was experts in sports, tourism and sports media. The sampling method of the present study was available and 250 questionnaires were analyzed. The research tool was a researcher-made questionnaire whose validity was confirmed by 12 experts in sports management, tourism and media and its reliability was 0.86. Data were analyzed using Kolmogorov-Smirnov test, one-sample t-test and Friedman rank test using SPSS software version 26. The results showed that social networks, by creating demand for sports services and goods and creating attractiveness for communities, provide the necessary ground for development in the development of sports tourism; Therefore, the use of social networks can play a positive role in the mental image of tourists in Tehran.

The purpose of this study is to determine the capacity of sportswear for mountain tourism. In this regard, by identifying three types of physical, real, and effective bearing capacity, efforts have been made to planners and designers of such spaces to provide a very reliable basis for decision making and planning for sustainable development. Initially, by using the registration of ground points and preparing land use map using the GIS tool, 165 hectares of the area were selected as useful and usable areas. In the next step, the required parameters were extracted and calculated by examining the records, obtaining the users' votes and the theoretical foundations of the research. Five limiting factors and eleven subsample parameters were used as the coefficient for calculating the actual bearing capacity of the study site. In order to rank the site management capability parameters, a researcher-made questionnaire (Likert spectrum) was provided to users with a history of 384 people. Meanwhile, the highest percentage of the drinking water parameter (4.4) and the lowest point belonged to the parking parameter (1.93). Finally, the physical, real and effective bearing capacity of the study site was estimated (660000, 70686 and 40291) per day.

The aim of the present study was to investigate the role of sports events tourism on the economic development of the Turkmen Sahara region in Golestan province. The research was a series of exploratory experiments based on the data collected. Data collection tools in the qualitative phase were semi-structured interviews. The statistical sample in the qualitative section includes; 19 tourism managers and managers of Golestan General Department of Physical Education, heads and vice presidents of equestrian boards of Golestan province, director and deputy director of Golestan province's cultural heritage, handicrafts and tourism department, coaches, agile riders and officials of Golestan province horse race.The research samples were selected using purposive and judgmental sampling methods. In the qualitative stage of the data, through coding method in three stages of open, axial and selective analysis and findings including 81 marks in open coding, in axial coding in the form of 13 concepts were classified. In the selected coding stage, sports tourism components are modeled, which has played an effective role in the economic development of the Turkmen Sahara region. In the quantitative stage of the research sample, 260 people were randomly selected. The research instrument at this stage was a researcher-made questionnaire.  Exploratory and confirmatory factor analysis using 20 Spss and AMOS software has been used to evaluate the research model. The results showed; Entrepreneurship, income generation, marketing, investment, media and advertising, people-centered, socio-cultural phenomena, festivals, human resources, indigenous model, land management plan, infrastructure - welfare and attractions in the economic development of the Turkmen Sahara region have a significant impact .Due to the importance of sports tourism, managers and planners of the province's sports tourism sector must show the necessary care for the development and growth of this industry.

Establishing a favorable balance between the tourism potential of a resource and the extent to which customers are using them is very important and forms the basis of tourism system planning for the development of sports activities. The study is to determine the capacity of sportswear for mountain tourism. In this regard, by identifying three types of physical, real and effective bearing capacity, efforts have been made to planners and designers of such spaces to provide a very reliable basis for decision making and planning for sustainable development. Initially, by using the registration of ground points and preparing land use map using the GIS tool, 165 hectares of the area were selected as useful and usable areas. In the next step, the required parameters were extracted and calculated by examining the records, obtaining the users' votes and the theoretical foundations of the research. Five limiting factors and eleven subsample parameters were used as the coefficient for calculating the actual bearing capacity of the study site. In order to rank the site management capability parameters, a researcher-made questionnaire (Likert spectrum) was provided to users with a history of 384 people. Meanwhile, the highest percentage belonged to the drinking water parameter (4/4) and the lowest point belonged to the parking parameter (1.93). Finally, the physical, real and effective bearing capacity of the study site was estimated (660000, 70686 and 40291) per day.

The purpose of this study was to designing and explaining the model of influencing factors affecting on marketing management of sport tourism development in East Azarbaijan province. The present study is a mixed methodology that by conducting interviews with experts and conducting field studies, the more precise and substantiated identification of the components of the model of factors contributing to the development of tourism marketing among sports professionals, and along with it, the pattern of factors contributing to development Sports marketing was designed. The statistical population of the study consisted of managers, well-known experts, university professors and experts, and experts and tourism activists and sports management experts familiar with the subject matter of the research, officials and senior and middle managers of sports organizations (sport and affairs departments, physical education and sports sciences, Provincial Sports Board, Sports Tourism Committee of the province) and graduates of the master's degree and Ph.D. Students in Tourism and Sport Sciences Management in East Azarbaijan province. The sampling method was available in this study. A total of 235 questionnaires were gathered from among managers of sport management and analyzed by factor analysis and structural equation modeling for modeling and hypothesis testing.The results showed that according to the opinion of the three groups, the influential factors with a mean score of 2.07 were the only factors influencing the development of sport tourism marketing.From the viewpoint of the experts from the three groups, seven factors were identified as the factors contributing to the development of sport tourism marketing, which include the cultural factor with the factor of 61.542% (the main and most important factor), the environmental factor with the amount of11. 290%, the factor of competitive advantage is with the amount of 8.518%, the economic factor with the amount of 7.056%, the legal legal factor with the magnitude of 4.786%, the infrastructure factor with the amount of 4.064%, and the seventh factor, green tourism with a value of 2.743%. Finally, the factor load factors showed that due to the inappropriateness of validity of 6 items from the questionnaire, the mentioned items were excluded from the analysis of the final model. The main indexes of fitting to different models, all showed that the models have suitable fit and based on the relationships identified between the variables, the ultimate pattern of sport tourism marketing in East Azarbaijan was designed.