جستجوی مقالات مرتبط با کلیدواژه « Shopping Behavior » در نشریات گروه « تربیت بدنی »

The purpose of this research is to investigate the relationship and factors affecting the shopping motivation and regret after shopping of the major customers of sports products. This research was applied in terms of purpose and descriptive and survey in terms of nature and method. The statistical population of this study was all customers of sports products in Khorasan Razavi province that According to the Cochran sample size, 384 people were selected as a statistical sample by random cluster sampling And completed the standard questionnaires of regret after the purchase of Delacroix et al. (2007) and the study of purchasing motivations of Iranian consumers Heidarzadeh and Bahrami (2015). Data analysis was performed by SPSS and AMOS software. The results showed that the variable of shopping motivation was affected by factors such as shopping at auction, utilitarian shopping, pleasure shopping, role playing, brand consciousness and awareness (brand loyalty), sensory motivation and inspiring shopping, quality awareness, social shopping, fun or entertainment shopping and value shopping respectively. Also, the two dimensions of feeling regret after shopping and feeling regret due to not shopping were the two factors that explained the variable of shopping regret. On the other hand, it was observed that there is a correlation between shopping motivation and shopping regret and the relationship model between shopping motivation and shopping regret has a good fit. Therefore, identifying shopping motivations can be effective for owners, marketers and sellers of sports equipment stores in creating long-term relationships between sellers and customers.

The purpose of this study was to orient shopping habits: a model for consumers of Iranian sports goods.

The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all managers and experts of sports production companies and sports stores that the statistical sample was selected as available. A researcher-made questionnaire was used to collect data and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.92) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and evaluate the model fit.

The results showed that except for the effect of environment on shopping habit which was not confirmed (P> 0.05), all coefficients of significance t are greater than 1.96, which means that all questions and relationships between variables are significant at the level. 95% Confirmation.

In general, according to the results of the research, it can be said that in order to institutionalize the habit of buying domestic sports goods, the factors used in this research should be considered as a model for their decision making.

The aim of this study is to model the buying behavior of customers in sports stores during the outbreak of coronavirus (Antecedents and the consequences). Current study In terms of purpose is Practical, In terms of the method of collection the data were descriptive-survey. In the first part (qualitative) to conduct the field interview, the statistical population of the study, prominent professors in the field of sports management specialized in sports marketing and prominent owners of sports businesses were these people, in two primary and secondary phases, respectively, purposefully and Snowballs were selected for qualitative interviews on the research topic. In the second part (quantitative), after collecting the information obtained from qualitative research, the questionnaire was constructed and this questionnaire (44 items in the form of two general components of the Proceedings and Post-futures of customer buying behavior of sports stores at the time of virus Corona outbreak) was distributed among customers of online sports stores (384 people). The results showed that the components affecting purchasing behavior (outcomes) are: interest in sports, marketing mix factors, demographic factors, psychological factors, social networks, environmental factors, Academic factors, personality traits, and situational factors. Also, positive outcomes have a higher priority than negative outcomes.

The purpose of this research is to identify the components of symbolic capital and to examine the relationship between this capital and consumer purchasing behavior in sporting goods stores. This research is descriptive-survey. In the section identifying the components of the symbolic capital of the statistical society, 19 university professors and university experts have been investigated. The information collected was analyzed using Delphi technique. In the next step, to examine the relationship between symbolic capital components and consumer purchasing behavior, customers of sporting goods stores in Zahedan city were selected as the statistical population of the study. Regarding the general nature of the research community, the research sample is multi-stage clustered and 384 people (Cronbach's alpha for symbolic capital and purchasing behavior questionnaire respectively is 0.82 and 0.89). The research findings for the main question and also the relation between symbolic capital and the behavior before, during and after purchase are 0.91, 0.92, 0.91, and 0.89, respectively. Whatever people have a more symbolic capital, they learn information from the media and other people before buying sporting goods, and they engage with more people in symbolic interactions and substitute sporting goods with sporting goods with similar symbolic concepts. , Engaging in symbolic choices and shopping for the symbolic needs of sports equipment.