جستجوی مقالات مرتبط با کلیدواژه « sport for all » در نشریات گروه « تربیت بدنی »

In spite of the effective presence of women in higher educational levels and general qualifications, the existence of an invisible obstacle called the glass ceiling in the country's sports management is very evident. The purpose of this research is Studying the lack of organizational growth of women in sports management levels. The method of the current research is descriptive-analytical and has an applied purpose. Library method and researcher-made questionnaire were used to collect data. The content validity of the questionnaire was calculated by face experts and the reliability of the questionnaire was calculated as 0.88. The statistical population of this research included managers of the Ministry of Sports and Youth, female vice-presidents of sports federations and boards, and female faculty members specializing in physical education. In this research, the research sample was equal to the population and was determined as a whole number. A total of 250 people were studied as a research sample. To analyze the data, the Kolmogorov Smirnov tests, the comparison of the mean of a population and the Friedman test were used. The results of this research showed that, in general, the managerial development of women's sports in the country has confirmed obstacles, and the most important obstacles affecting the advancement of women in the managerial levels of the country's sports, in order of importance, were; Economic barriers, organizational barriers, cultural barriers, political barriers and social barriers.

The present study was conducted with the aim of scriptwriting Iranian knowledge-based sports companies in the horizon of 1420.

The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research and using interviews is the news panel and Delphi survey. Twenty people with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and script wizard have been used to analyze the data.

The findings of this study are presented in two parts. The first part includes identifying and classifying key components, drivers, and uncertainty. The five drivers of domestic investment support, the supply of sports knowledge-based products in the international market, the establishment of sports technology support funds, the development of intellectual property protection laws, and the appointment of trustees of knowledge-based sports companies (such as the Physical Education Research Institute) in this sector. Determined and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on related drivers and uncertainties.

It is suggested to the Physical Education Research Institute to act as the trustee of sports knowledge-based companies and prepare the conditions for the development of sports knowledge-based companies in the country.

The purpose of this study is to identify and evaluate the factors (internal and external) affecting the ecosystem of corruption in sports, so by identifying these factors, competitive corruption is analyzed. The research population is 23 university professors who have a history of research and study in the field of corruption. Based on the literature review and research background, 11 indicators were identified and extracted in 4 main dimensions: a) Contemporary Sports Characteristics. b) Governance. c) Extrapartial Levels. d) Consequence. To analyze the data, the combined method of fuzzy multi-criteria decision theory including ANP based on DEMATEL was used. The results showed that the “Consequence” index and “Extrapartial Levels” were the most effective factors, as well as the indicators of the “Contemporary Sports Characteristics” and “Governance”, were recognized as the most Impressive factors. The results of factor prioritization showed that the main indicators of Governance have the highest final weight. Although the Consequence in the corruption cycle is the last stage of this phenomenon, but in the effectiveness cycle, as the first and most effective indicator, it affects other criteria, because as the primary stimuli, the possibility of perceiving the risks associated with participation. It also explains the profit and loss conditions of corrupt activities. By adapting the system of crime and punishment, increasing financial crimes and severe disciplinary sanctions of corrupt people, severe restrictions on pardoning corrupt officials and preventing their re-entry, and establishment of monitoring systems can play an effective role in reducing sports corruption.

Sport and exercise have traditionally been acknowledged for their positive effects on physical health. However, recent attention has focused on their influence on mental health and socialization. This article examines the current scientific evidence regarding the impact of exercise on neurotransmitters associated with socialization, including dopamine, serotonin, endorphins, and oxytocin. By exploring the effects of exercise on these neurotransmitters, we explain the mechanisms through which exercise promotes positive emotions, reduced stress, and enhanced social interactions. Additionally, we discuss the role of exercise in improving brain plasticity and its subsequent impact on cognitive function and socialization. Understanding these neurobiological processes can guide the incorporation of exercise into daily routines as an effective strategy for promoting mental well-being and optimizing socialization outcomes.

The aim of the research was to design a model for the use of new technologies in the development of sport for all in Iran. This current research was of applied and qualitative type based on grounded theory with Strauss and Corbin approach. The statistical population included selected professors of sports management of universities and managers of general sports and youth departments and sports federations. Sampling was done in a targeted way with two primary samples and its volume was determined to be 15 people based on information saturation. The data collection method in this research was field-type and using semi-structured interviews, and three-stage coding (open, central, selective) was used for data analysis. The results of the research showed that the causal factors of the use of new technologies in the development of sport for all in Iran are the lifestyle, the target community and the need of sport for all for new technology, its underlying factors include infrastructural, managerial, cultural and geographical factors, its intervening factors include economic factors, Political and socio-cultural and its strategies include educational strategies, management strategies, culture building, research strategies and financial strategies, which ultimately cause consequences including sports development, scientific development, economic development, health development and international development. Therefore, the principled and appropriate application of new technologies and attention to effective factors will lead to the development of sport for all in various ways.

Volleyball is one of the most popular and attractive sports among different societies, and developing talent programs to discover and nurture talents and determine the contribution of different talent indicators in this sport, a development and research is needed. Therefore, the purpose of this research was to compare the anthropometric, physiological, psychological, and skill variables of elite volleyball players with different positions and non-elite volleyball players.  

250 elite youth volleyball players and the same number of non-elite male players in the positions of middle defense, passer, libero, power receiver and middle defense while they were selected as available and participated in this study. Anthropometric indices, physiological capabilities, psychological characteristics and skill abilities of the participants were measured by field and experimental methods. For statistical analysis, one-way analysis of variance and Kruskal-Wallis statistical methods were used.

The results showed that the aerobic and anaerobic power, height, sitting height index, arm span, leg cororal, psychological variables (motivation, self-confidence, goal setting, tension, depression, anger, vitality, fatigue, confusion), service, pass and spike skill of the elite volleyball group were significantly higher than the non-elite group (p<0.05).  On the other hand, body mass index, sitting height, arm span, and forearm brachial index, did not show any significant differences between players of different volleyball positions (p>0.05).

According to the results of the present study, for scientific sports talent identification, besides anthropometric and physiological variables, psychological and skill variables should also be considered to identify talent. It is suggested to use anthropometric variables that were more different than others to find talent for different volleyball positions.

The present study was designed and conducted to provide a model of the role of exercise in students' biological health. The present study is applied in terms of purpose, because the results of this study can be used for healthy biological development of individuals. The present study was a mixed research that was conducted qualitatively and quantitatively. The method of data collection in the present study was field. In the present study, the statistical population in the qualitative section included experts and professors aware of the research topic. Also in the quantitative part of the research, the statistical population included students of universities in Bushehr and Fars provinces, including public universities, Azad, Payame Noor. These students included people who were regularly involved in sports activities. These individuals were divided into several groups based on their activities in sports (public sports, educational sports, professional sports and championship sports) who collaborated with the present study according to their sections. The data collection tool in the present study was a semi-structured interview and a researcher-made questionnaire. Structural equation method was used to analyze the research data. The whole process of data analysis was performed in SPSS and PLS software. The results of the present study showed that participation in public, educational, championship and professional sports improves the status of healthy biological indicators including physical self, creative self, self-coping, self-innuend and self-community. Therefore, paying attention to the development of sports in universities can pave the way for a healthy biological improvement.

The aim of this research was providing a conceptual model model for mentoring for sports teachers. Research Methods was selected Qualitative type with systematic exploratory approach. The statistical population consisted of two parts: experts (professors, managers, etc.) and information resources (books, articles, documents, media, etc.). Sampling was performed in sufficient numbers (theoretical saturation) and by judging method (18 people). The research tools included systematic library study and structured exploratory interviews. The validity of the instrument was evaluated and approved based on the legal validity of the sample, the opinion of the experts and the agreement between the proofreaders. To analyze the findings, multi-stage conceptual coding method with system analysis approach was used. The extracted conceptual framework included 6 levels, 13 perspectives (main variable), 32 dimensions and 109 key components (repetition of themes). The six levels of the conceptual model are sequentially influential processes Was Included levels; The premise of mentoring assumptions in sports education occupations was physical education training capacities for mentoring, laying the groundwork for mentoring implementation, participation of roles in mentoring, mentoring implementation strategy and mentoring achievements for sports teachers. Based on the results, it can be said that the mentoring system of physical education teachers is a systematic and multidimensional process that integrates the related environmental, organizational and individual dimensions in a strategic process to achieve the desired and possible goals. The proposed model can be used in the analysis and planning of mentoring implementation for physical education teachers and sports teachers.

Sport is currently one of the most attractive markets in the field of investment. Iran's sports sector in general and Alborz province in particular are supported by government resources, and these government resources are dependent on various crises in the country such as currency market fluctuations and other unpredictable crises such as the corona virus.Therefore it is more important to pay attention to the issue of investing in sports in Alborz province for the development of the health sector, championship sports and professional sports of this province.With this description, this research was conducted with the aim of identifying the investment opportunities of the private sector in sports in Alborz province.The reason for choosing the topic of investing in sports is that, as Andreff & Andreff (2009) pointed out, investing in sports has been neglected. Also, only two foreign researches (Farouk, 2016) and two domestic researches (Jaffrey & Hemtinejad, 2021) were found in identifying private sector investment opportunities in sports. But none of them have focused on identifying investment opportunities in Iran's sports in general and Alborz province in particular. The present research method was qualitative in terms of practical results, exploratory purpose and in terms of the type of data.In this research, the statistical population of the current research is the previous and current heads of the General Directorate of Sports and Youth in Alborz province during the last five years, the previous and current deputy heads of the General Directorate of Sports and Youth in Alborz province during the last five years, the previous and current heads of sports departments andthe youth of the cities of Alborz province during the last five years, sports management professors of Alborz province who are aware of the issue of investing in sports, Knowledge-based sports companies, start-ups and sports equipment manufacturing companies in Alborz province.In order to collect information in this research, first, the investment opportunities of the private sector in sports in Alborz province were collected. Due to the lack of information in this area, semi-structured interviews were used. The interview time varied from 30 minutes to one hour and 45 minutes.In the interview process, the questions were asked in an order in which they have a logical system.Also, in the process of the interviews, considering that the interviewees did not allow the audio recording of the interview, the researcher used the method of note-taking and noted down and recorded the concepts and themes of the interviewees.The data analysis method in this part was based on thematic analysis method.Also, a PhD in sports management was requested to participate in the research as a research associate (coder) and help in reviewing the codings.At the end of this stage, after the necessary corrections, questionnaire items were prepared to use fuzzy Delphi to agree on the number of items. The descriptive findings of the research show that 5.6% of the people in the research sample are women and 94.4% are men. 5.6% of the statistical sample is in the age group of 30 years and under, 22.2% in the age group of 31 to 40 years, 55.5% in the age group of 41 to 50 years, and 16.7% in the age group of 51 years and older. 5.6% of participants' educational qualifications were diploma and sub-diploma, 16.7% bachelor's degree and 77.7% master's degree and above. The findings of the present research identify and rank seven opportunities for sports goods manufacturing companies, sports medicine, sports knowledge-based companies, sports start-ups, sports supplement manufacturing companies, sports venues and sports tourism. It led to investment in sports in Alborz province. These findings are consistency with the results of Farouk (2019), Noble (2019), Khatat Nejad (2016), Farouk (2019), Jæger (2019), Martín-González et al (2021),Campbell (2011), Mayol (2012), Alonso & Fernandez-Garcıa (2020), Deloitte (2017), Ratten & Thompson (2020) and Lakshmi & Narisetti (2020) . Based on the result, the highest average rank is related to the component of sports goods manufacturing companies and the lowest rank is related to the component of sports tourism. Considering the large area of Alborz province and its proximity to the capital and the high demand for the export of sports equipment to the whole country and abroad, it has led to the greatest desire to invest in sports goods manufacturing companies. While the dispersion and insufficient financial efficiency of sports tourism in Alborz province has led to the least willingness to invest in this sector.The findings of the present research identify and rank seven opportunities for companies producing sports goods, sports medicine, knowledge-based sports companies, sports start-ups, companies producing sports supplements, sports venues and sports tourism. It led to investment in sports in Alborz province. These findings are in agreement with the results of Nobel (2019) in the component of sports facilities; with the results of Martin Gonzalez, Surratt and Luke Gill (2021) in the sports tourism component; with the results of Campbell (2011) in the component of sports goods manufacturing companies; with the results of Alonso and Fernandez-Garcia (2020) in the component of sports supplement manufacturing companies; It is consistent with the results of Rotten and Thompson (2020) in the sports start-up component and with the results of Lakshimi and Naristi (2020) in sports medicine. On the other hand, it is inconsistent with some of the results of Farogh (2019) that there are other investment opportunities such as sports events, sports marketing, launching sports channels, sports financial support in the field of sports. In the end, by identifying seven factors and 71 indicators for the investment opportunities of the private sector in the sports of Alborz province, it can be said that there are various opportunities for investing in the sports of Alborz province, and attention can be paid to each of them for revenue from sports investors.

The aim of the current research is developing and syncing sport-related applications during pandemics, using gamification. The approach of this study focuses on quantitative and qualitative exploratory mix. The data have been collected from experts in both gamification and sports fields. Also, they had sufficient experience in practical advising for sport-related applications development. To sampling for semi-structured interviews, Targeted sampling method with the snowball technique have been used. Besides the documentary study and Delphi method approaches have been applied for data collection. For data presenting, first theoretical studies were analyzed, then data was gathered from semi-structured interviews. During this process, 9 services and 18 options capabilities were detected. Considering the qualitative nature of this study, the data from interviews and valid documents were studied using the content analysis approach. To analyze and prioritize the quantitative data, the Friedman rank test was used. According to results, creating a social atmosphere, Customization, providing challenges for users, and creating groups by users’ leads to a strong motivation for developing the applications with mentioned factors by gamification. Generally, team abilities, cooperation, Customization, challenges social relations are the most important factors in this process.

Sports organizations need to use the capacity of the private sector to achieve their goals. The purpose of this study was to identify and analyze effective strategic indicators in attracting private sector participation in the development of sport for all. The present study in terms of purpose is applied research qualitative in terms of data collection and descriptive-exploratory research in terms of analysis method. The statistical population included all the scientific and executive experts of sport for all in the country. Sampling was purposefully selected, which interviewed 27 people and led to theoretical saturation. Data was collected using in-depth and exploratory interviews with experts. Data analysis was performed using thematic analysis of interviews. Findings showed that the effective strategic indicators in involvement of the private sector in the development of sport for all in the country from the perspective of experts included : administrative and procedural strategies, legal strategies, informational and knowledge strategies, operational and executive strategies, financial strategies, supportive strategies., managerial and planning strategies, supervisory and controlling strategies, economic strategies, and organizational and coordination strategies. The findings of the present study can help the country's sports authorities to attract the participation of the private sector in the development of public sports, it is hoped that it will be considered and used by the authorities.

The purpose of this study is to investigate the role of media literacy and information literacy in the selection of sports goods from the perspective of sports shop customers. This research is applied in terms of purpose and survey-correlation in terms of research method. The statistical population of the study was based on cluster sampling so that Mazandaran province was divided into three parts. The instrument used in this study is a researcher-made questionnaire and the standard is the role of media literacy and information literacy in the selection of sports goods and was distributed among the subjects. Their validity was confirmed by 10 experts in marketing management and sports management and the total reliability was reported by Cronbach's alpha of 0.90. To analyze the data, descriptive statistics and inferential statistics, the Kolmogorov-Smirnov test and structural equations (AMOS) was used to test the hypotheses. Findings showed that media literacy and information literacy have a positive and significant effect on the choice of sports goods. Therefore, considering the positive relationship between media literacy and information literacy, as well as the positive relationship between media literacy and all components of information literacy in the purchase of sports goods, it is recommended that customers of sports goods improve their media and information literacy. And to make better use of the media, pay special attention to information literacy so that they can ensure the accuracy of the content of companies' messages about their products in choosing sports goods.

It is essential to spread moral values in today's world. Sports in the dimensions of championship, general, educational and professional need a new approach in order to provide the basis for moral development and sports behaviors. The spiritual and moral spirit of sports can be manifested in athletes and be considered as a moral symbol of sports in the society.  The research method was quantitative-qualitative and practical in terms of purpose. The statistical population of the research in the qualitative part included 15 prominent professors in the field of sports management, experts in the field of ethical behavior and ethics in sports, who were selected through targeted sampling based on a theoretical approach and semi-structured individual interview criteria. In the quantitative part, the statistical population included 140 athletes from Kermanshah province, and 103 people were selected as a statistical sample using the stratified random method and based on Cochran's formula. The research tool was the use of a researcher-made questionnaire. PLS statistical software, structural equation model and confirmatory factor analysis method were used for data analysis. The findings show that the model and model of institutionalizing professional ethics among athletes has a good fit and the effect of variables on professional ethics shows that attitude and motivation on professional ethics with an impact coefficient of 0.21 and t value 2.166, environment on professional ethics with path coefficient 0.71 and t value 13.795, management on professional ethics with path coefficient 0.28 and t value 2.680, users on professional ethics with path coefficient 68 0.0 and t-value 13.183 and institution had a positive and significant effect on professional ethics with an impact factor of 0.31 and t-value 3.130. The first step in achieving ethical sports organizations is to identify and correctly understand the concept of professional ethics of athletes, because by recognizing, planning and creating mechanisms for the operationalization of professional ethics among athletes, the process of institutionalizing ethics can be facilitated. Kurdish and witnessed the ethics in the sports of the country.

The purpose of this study was to present a strategic model for developing student participation in sport for all activities. This research has been performed qualitatively and the data were collected and analyzed using the Grounded Theory approach and Strauss and Corbin (1990) pattern. In this study, the population included 19 specialists and experts in sports for all in universities. Data were collected and analyzed through semi-structured interviews and snowball pattern. The data collection was continued until achieve theoretical saturation. Data analysis was conducted by performing three processes of open, axial and selective coding. The final research model consists of five factors, which are four causal conditions ; Five context conditions;, five intervening conditions; Nine strategic factors and three consequences. Therefore, it can be said that the model presented in this study included all of the factors involved in the development of student participation in sport for all. As a result, organizations in charge of student sports can use this model as a strategic and macro model for policy and development of sport for all among students. It is suggested that the General Department of Physical Education of the Ministry of Science and the Departments of Physical Education of universities, by expanding education and research in this field, create incentive strategies to increase participation and attract financial resources for infrastructure development.

 For many years, using of sport and physical activity to achieving sustainable development goals, including the goal of health and wellness, has been developed on various agendas. This trend has taken on a new form with the 2030 Agenda of United Nations and following Agenda. The aim of this study is to investigate how to achieve the goal of ensuring healthy lives and promote well-being for all, at all ages through sport and physical activity. This is a qualitative method research. Data were collected using a Grounded theory in which interviews were conducted with 13 experts from the center of sports medicine research, the federation of sport for all and academic experts from universities of Iran and France (Lille). The number of 66 independent initial codes in form of 12 concepts were identified that formed the 6 main constructs of the model. The validity of the research was done through continuous review of the text and codes by experts and members of the research team at different times. Final research model identified causal factors (promotion of physical, mental and social health), grounded conditions (micro and macro obstacles), Intervention conditions (social justice), strategies (development of active systems, active environment and personal development) and outcomes (reduce the costs of health and promotion of active life style). The final model shows that achieving health and wellness outcomes through sport, requires the removal of individual and large-scale barriers by synergies and mutual cooperation of sports and health agencies and broader policies.

The present study was designed and implemented with the aim of presenting a model for the development of color psychology in sport production companies. The present study was one of the qualitative researches, and the statistical population of the study consisted of all experts in the field of color psychology. According to the selection of snowballs, 13 people were identified as the research sample; the data collection tool being a semi-structured interview. Open, axial and selective coding was used to analyze the research data. The results showed that among the identified strategies were the appointment of specialized working groups in the field of color psychology in sports, design and determination of functional standards of color psychology in sports, holding training courses on color psychology in sports, attracting psychologists, use of color in the field of sports, creating technical knowledge in sports production companies of the society about the color interests of different groups of society, and updating the knowledge of sports production companies regarding color psychology in sports.

The aim of this study was to analyze the dispersion and evaluate the level of access to sports uses based on data from Tehran

The method of the present research was applied and was descriptive-analytical in terms of monitoring variables and data analysis. ARC GIS software was used for data analysis. Evaluation of distribution and distribution of sports spaces was done in two ways: network analysis method based on access to sports spaces and focal spatial statistics analysis method based on the size of sports spaces

All results showed that District 10 to 86 percent, the highest level of sport's coverage area and then the 6, 14, 8 and 3 respectively with 84, 80, 79, and 77 percent in the next category were located. Regions 21 and 22 were not well distributed despite high per capita sports area with minimum coverage level of service sports space. After this, regions 18, 5 and 4, respectively 35, 43 and 57 percent of the least important loss of service. In the region of 21 only 43 percent of the residential land use sports spaces located in the service area. And then 22 and 5 least favorite areas in the distribution of its sports spaces. Regions 8 with 96% and District 10 to 99% have the highest proportion of residential land use in the coverage of sports spaces.

According to the results of this study, having a high per capita sport does not necessarily require more use and more access. In fact, the main sports facilities in Tehran are located in areas where the opportunity to visit them is relatively small.

Currently, luxury consumption and luxury values among sports consumers have increased incredibly in the last two decades, taking the sports space away from its original nature. The present study was conducted with the aim of analyzing the influence of luxury values in the preference in Consumers of Sporting Goods (shoes and clothes). The current research is of a qualitative type, which uses the grounded theory method and Strauss and Corbin's approach. Sampling was done theoretically and snowball. Data collection sources included scientific sources and 18 deep and semi-structured interviews (8 people included: university professors, sports management specialists, brand management and consumer behavior, and 10 athletes and club coaches). Data analysis was done in three stages of open, central and selective coding. Reliability criteria of qualitative research were used to check validity, and two coders' agreement method and researcher's coding in a specific time interval were used to check reliability. The results showed that the causal factors include personal commons, interpersonal factors and luxury value factors, contextual factors including economic, cultural and social conditions, intervening conditions including sports environment and demographic characteristics, virtual social networks, sports environment and mass media, strategies including consumption False orientation, change of sports priorities and extreme virtual tourism and the consequences including the consequences of sports culture, personal, social, and economic were determined in the coding paradigm.

The aim of this research was to investigate the psychometric characteristics of the sustainable marketing orientation questionnaire in the community of managers of active sports clubs in Mashhad. The The current research is descriptive and according to the psychometric properties of the sustainable marketing scale in the environment of sports clubs, the method of data collection belongs to correlational designs. The statistical population of this research was made up of all managers of sports clubs in Mashhad (N=1400). In order to determine the number of statistical samples, Nanali and Orit's suggestion of a ratio of 10 subjects to 1 variable and Guilford's recommendation (observing the minimum sample size of 200 subjects), which is known as Müller's rule of thumb (1996), were used, and therefore, 278 questionnaires were used as sampling. Collected available. The measurement tool used is the sustainable marketing orientation questionnaire made by Lukik et al. (2020) which consists of 15 questions and has the components of strategic integration (questions 1 to 6), social engagement (questions 7 to 11) and ethical capabilities. (Questions 12 to 15). In order to check the validity of the translation, the measurement tool was determined from the standard translation-re-translation-translation method using the opinions of three professors fluent in English. In order to analyze the data, descriptive indices and statistical tests of Cronbach's alpha coefficient, McDonald's omega coefficient, theta coefficient, Brown's classification, exploratory factor analysis and confirmatory factor analysis were used in SPSS, Lisrel and Stata statistical software. The findings of exploratory factor analysis using varimax rotation showed that the criteria for extracting components, the slope of the scree curve and the eigenvalue were higher than 1, based on which three main components were identified, and therefore, using the exploratory factor analysis method, the questionnaire had 15 The question has 3 components. Also, the questions of the sustainable marketing orientation questionnaire explain 60.72% of the total variance. Therefore, the variance percentages for the strategic integration component are 13.26, the social participation component is 19.12, and the moral capabilities component is 28.34. The results of the factor load of the questions indicate that the factor load of all the questions is acceptable. According to the results obtained from the form and content validity of the sustainable marketing orientation questionnaire, the values of the CVR index are higher than 0.49 and the values of the CVI index are higher than 0.79. The results showed that the sustainable marketing orientation questionnaire has an acceptable internal reliability (θ=0.979, Ω=0.971, α=0.963). Also, the reliability of strategic integration components (θ=0.961, Ω=0.953, α=0.943), social participation (θ=0.886, Ω=0.869, α=0.846) and capabilities Ethical (θ=0.926, Ω=0.901, α=0.892). The results of the confirmatory factor analysis showed that the relationship between questions (1 to 6) with the component of strategic integration, questions (7 to 11) with the component of social participation and questions (12 to 15) with the component of moral capabilities is significant. Also, the results showed that there is a significant relationship between the components of strategic integration, social participation and ethical capabilities with the concept of sustainable marketing orientation. The results showed that the ratio of X2 to df is equal to 2.32 and the root mean square error (RMSEA) is equal to 0.092, so the structural model of the questionnaire has the necessary fit. Also, the indices NFI=0.92, CFI=0.93, GFI=0.91, AGFI=0.90 and IFI=0.93 confirmed the fit of the structural model of the questionnaire. Therefore, in total, all 7 mentioned indicators confirm the fit of the model and it can be acknowledged that the sustainable marketing orientation model is suitable in terms of fit indicators and all three components mentioned can be integrated in the structural model of the questionnaire. The average variance extracted for all three components is higher than 0.5, so the convergent validity of the constructs is confirmed. Also, according to the combined reliability values (Dillon-Goldstein coefficient) for each of the structures, it is acceptable, and as a result, the reliability of the model is confirmed. Finally, the internal and external validity of the presented model is confirmed. This result means that the structural equation model presented with the help of the software (Lisrel) in this research is a suitable structural model and fits the data obtained from this research. Based on this, it can be concluded that the data collected by this questionnaire can provide reliable results and provide researchers with accurate information. Based on the findings, the sustainable marketing orientation questionnaire is a reliable and valid scale that can be used to evaluate the performance of sports managers in the field of sustainable marketing and obtain reliable and stable results. Based on this, the sustainable marketing orientation model can provide detailed instructions on how to implement an effective sustainable marketing system to different sports managers.