جستجوی مقالات مرتبط با کلیدواژه « event tourism » در نشریات گروه « جغرافیا »

Event tourism is a new kind of tourism industry whose market is comprised of travelers who are traveling to see events or experiences. Events include a variety of forms. Festivals and events are among the fastest-growing segments of tourism in the world, and tourism destination managers have found that new, exciting, pristine, and unrivaled attractions should be used to increase the number of applicants visiting those destinations by meeting their needs and goals of tourism. This article attempts to identify the factors affecting the attraction of tourists in tourism. In the meantime, our country has potential capacity in the field of event tourism due to its unique climate, geography, and customs. The purpose of this study is to identify factors affecting tourist attraction in the tourism event of Hakim Abolqhasem Ferdowsi in the city of Tus. To identify the factors affecting the attraction of tourists in tourism, the commemoration event of the sage Abolghasem Ferdowsi in the city of Tus was selected. For this purpose, the tourism literature of the event was scrutinized using the library method. Then, the hierarchical analysis method and questionnaire tools were used for field research. The obtained data were prioritized using Expert Choice11 software and the logic of the hierarchical analysis process to present policies and effective executive strategies.The results showed that the most important factors affecting the attraction of tourists in event tourism in the organizational and managerial dimension, including the alignment of stakeholders with the goals of the event tourism. In terms of culture, the goal is the discourse of famous services to tourists while infrastructure and technology goals focus on the creation of communication channels and the educational goal is holding training courses. The framework provided to managers and trustees in stakeholders seeking to develop event tourism has a better understanding of the factors that influence the advancement of event tourism goals. It also helps stakeholders to become familiar with the potential risks and factors that occur in tourism development before starting to implement and allocate financial resources and adopt specific policies, to familiarize themselves with the tourism community and cultural heritage to enjoy its ultimate benefits.

Tourism of event or “Event Tourism” is one of the modern and new established types of tourism in the world, which has not received much attention in the country of Iran despite its unique cultural and local capacities. Studying the impacts of event tourism in Iran has been the main goal of the research. To get the research objectives, a qualitative approach has been used, relying on library and field studies. Qualitative data has been collected based on the  published sources on event tourism in Iran. Based on the research findings the following were determined, 1. the contributing factors and involving institutions in organizing event tourism in the country, 2. the existing approaches in the organization and 3. the impacts of event tourism in Iran. Finally, a number of corrections were suggested regarding these deficiencies. Considering the potential opportunities in the field of legislation, it is required to consider the possible capacities for event tourism as one of the essential parts of tourism. It has legal capacities to be considered under the responsibilities and mission of the Supreme Council (Ministry) of Cultural Heritage, to introduce the existing capacities following the approvals of the organization and preparing a relevant calendar. Moreover, the public culture council of the states can use their capacities to improve the cultural activities and utilization of local capacities.

The current research seeks to develop tourism and its benefits as the result of holding the international street theater festival as a symbol of event-oriented tourism in Marivan city as the tourism hub of Kurdistan province. This festival has been organized with proper quality and credibility and has turned Marivan into the capital of street theater in the country. This is an opportunity that, if you take advantage of it, you can steal the lead from your competitors in today's competitive tourism market and marathon. This research has been done with a descriptive-analytical method, in a qualitative and in-depth manner, and with a comprehensive and systemic view and a collaborative approach that is the specialty of tourism activities studies and management. The required data have been collected, using semi-structured interviews, among several groups of stakeholders and influencers on the artistic accreditation and tourism development of the festival, and finally, the data collected using the fundamental theory technique were analyzed and used during three stages of open, central and selective coding. In this regard challenges and obstacles to benefit from the benefits and development of the festival, tourism was identified at three levels. The first level, which is also the most common and general level related to the weaknesses and challenges of tourism development in general at the level of Marivan city, the second level is related to the development of event-oriented tourism in Marivan city level and finally, the third level is related to the weaknesses and challenges of turning the international street theater festival into an event with tourism efficiency. These findings showed that there is a need to benefit and develop the tourism benefits of the festival, the integrated and systematic management of tourism, training, and professionalization of activists and beneficiaries, and revision in the way of attracting and marketing the tourism sector should be considered along with highlighting and strengthening the artistic sector.

Event tourism is one of the important motivational factors in tourism, which contributes to the development and marketing programs of most regions. If managers and planners at all levels and in all forms of tourism, consider one-dimensional development without considering the intergenerational stakeholders and all the pillars of development, they will not be able to make a sustainable attraction, and will not be possible to achieve event development goals. In this paper, by studying and analyzing the different dimensions of the success of the event, the dimensions that best guarantee the perception of the effective stakeholder community and the success of tourism events were presented. For this purpose, the various dimensions presented by the researchers were reviewed, categorized, and co-conceptualized by a panel of experts. In this process, Kendall coefficient in the form of SPSS 22 software was used to determine the degree of coordination in the expert opinions used in the Delphi method. Thus dimensions and indicators were approved and presented as final dimensions that in the final consensus process, its Kendall coefficient was more than 0.7. The results of the content analysis indicate that the factors affecting the expectation and perception of the three stakeholders of local people, tourists, and event organizers in five dimensions of physical, economic, social, cultural, and personal development will make it possible to successfully host a cultural event.

Event tourism as one of the types of tourism that according to Getz, has been proposed in the tourism industry and research community for several decades, is one of the important motivating factors in tourism and in programs. The development and marketing of most areas is an important factor. With this description, in recent decades, the event management sector is evolving and becoming a strong industry that has been considered through the development of communities. In this regard, in order to achieve success, it is necessary to pay attention not only to the shareholders, but also to all groups and individuals who influence or are affected by the development of the event in any way.
The present study was organized in line with regional development by event management which has identified, prioritized and analyzed different dimensions of the success that affects the perception of organizers.

In this study with combined methodology and descriptive-analytical survey method, different dimensions of the components that affect the perception of organizers are identified, prioritized and analyzed.For this purpose, the various dimensions categorized by the panel of experts, and all the effective components on the perception of the organizers were presented. Afterwards, by a questionnaire among 50 organizers of the Ferdowsi commemoration in Toos area of Mashhad city, which were selected by Delphi counting technique, their perception of event was measured and then analyzed by fuzzy TOPSIS method.

In this research, in a step beyond the previous researches, the dimensions affecting the event have been prioritized, and provide a more detailed roadmap for the organizers on how to pay attention to the dimensions affecting the success of an event.The results show that physical perception with the first rank has the greatest impact on the process of understanding the event for the organizers. In other words, physical space, accessibility, infrastructure development, diverse and aesthetic content qualities, and imagery can create a better and more effective understanding in management of events.s.

Event tourism is one of the newest types of tourism that is rapidly expanding around the world. Such as these can be festivals of migration and native villages noted. The village of Seif Abad capable of taking advantage of natural resources and attractions nomadic and rural a good place to attract tourism event is. However attraction has caused need and
necessity check the presence of tourists in the village and maintain lifestyle migration off-based tourism event feel. The question arises this is how can be based on events area attract tourists
action be? By conducting field surveys, and using the SWOT model, we have tried to provide appropriate suggestions and strategies for the development of event tourism in this area. The findings suggest that traditional attractions and village events and peripheral attractions such as climbing and natural landscapes and nomad settlements are effective in attracting tourists . The results of this study showed that the village of Seif Abad, due to having diverse and attractive events such as nomadic traditions and customs, has a lot of capacities to host nomadic festivals and their events in order to develop tourism in the region.

Event tourism As a new type of tourism is growing rapidly in various spatial patterns in the world. Event tourism has accounted for almost $ 400 million of annual trade in the world, and according to reports published in the last two decades Event tourism is one of the fastest growing travel and tourism sectors. This is while Iran is the land of traditions, rituals, customs, and great events, and each of them has a world of mysteries and unknowns. Each of these rituals and events in the territory of Iran is capable of attracting tourists on domestic and international scale in the event of the "production of tourism products", which results in the creation of employment and income for residents of the country's tourism destinations. In the meantime, the Red Gold festival in Qaenat, which coincided with the harvest season for saffron in the district of Qaenat, was one of the events that could be a good basis for the development of event tourism in the province. However, this festival was hold only Three courses and stopped. In this regard, this paper, in the framework of a strategic assessment methodology, examined the tourists' event based on the festival of the Red gold and from 32 specialist and experts, based on a SWOT model, a survey was conducted by a researcher-made questionnaire. And evaluates the results in the framework of the MS-SWOT model. It promotes the choice of a conservative or defensive strategy (WO); hence, it is necessary to use the opportunity offered by agricultural tourism, historic-cultural tourism and nomadic tourism in the region to link tourism with the event. The Red Gold Festival is to be held by local residents and NGOs. At first the Event Tourism target market of The Red Gold festival is nationally, which requires marketing through domestic media. Planning various tourist tours to the destination of Gaenat at the time of festival is the first priority of the target market and the demand market for domestic tourism.

Villages and cities are increasingly keen to share their culture and nature with visitors by the promotion of festivals. Income can be generated by such festivals. This paper considers the contribution of event tourism to sustainable local economic development. Cultural events cause ethnic solidarity and strengthening the intercultural communications. By examining Golghaltan Festival in Amirie city of Damghan, shows that more than half of the visitors satisfy, eager to revisit and recommend it to their friends. On the other hand, tourism can improve local economy. In this case, the cash flow generated by the half of the tourists and day visitors are more than the average cost of per Iranian household’s domestic travels. So, for the first step to keep loyal customers and to use event tourism as a tool for diversifying the urban economy,the event motivational factors should identify to detail marketing programs and to develop tourism facilities tailored to the needs of target market. As results of factor analysis of 37 motivational items on 287 visitors as a sample, 6 factors include Golghaltan& family, cultural exploration, socialization, local, novelty and escape were determined.

Today, event tourism is known as one of the fastest growing parts of tourism economy. Events are important in tourism since they attract more visitors to the destinations, motivate locals to participate in tourism activities, promote authentic arts of the local communities and increase their income (Watt, 2012). At the other hands, reinforcing community ties, events could strengthen valuable social cohesion (Gursoy, Kim & Uysal, 2004) by playing the role of an attraction, a catalyst, an animator, a place marketer or an image maker (Getz, 2008). Since the 1990s, the academic researcher pay special attention to the motivations of events attendees.Today, there are unique rituals in all cities and rural areas of Iran could plan to hold festival on their theme. These festivals would be attractive to tourists. As the local community involvement and agreement to do the event-based activities constantly are the main issues in sustainable tourism, increased positive socioeconomic impacts of events could encourage them to protect their customs and traditions through attending to different national and international festivals. In this way’ Iranian-Islamic ancient culture would be preserved and introduced internationally. For achieving this purpose, it is necessary to focus on systematic management and marketing. Parrinello (1993, p. 233) stated "the importance of the motivation in tourism is quite obvious, it acts as a trigger that sets off all the events involved in travel". Among few cultural events held in Iran with travel and tourism approach, the Golghaltan Festival in Amirie is chosen as a case study.
Data are collected based on desk and field research by taking advantage of questionnaire and interview. The questionnaire consist of three main parts including motives, travel behavior and demographic variables. At first, to assess the structure and content validity of the questionnaire nine experts who manage, market or have official responsibility in holding the Golghaltan festival were asked to review the proposed data gathering tool. After applying their comments in the research design, a pre-test was conducted on 76 visitors. All items have reliability coefficient above 0.6, so they were considered to be acceptable in this study.
Tourists who visit 8th Golghaltan Festival in 2015 have been considered as the statistical population. According to the official reports, 7000 visitor attend this event last year. Based on Cochran equation the sample size is calculated 357. Using convenience sampling method, 287 usable questionnaire were gathered.Thirty-seven motivational items were measured on a five-point Likert-type scale in which 1stands for not important at all, 2= not important, 3= neither unimportant nor important, 4= important, 5= very important, then factors were analyzed using the principal component method and varimax rotation procedure. Bartlett̕s test of sphericity was significant (pMore than 60% of respondents are young (in 18-34 age group), about 64% have academic degree and above two-thirds are married with different annual income levels. The six motivational factors for attending to Golghaltan Festival are termed "Golghaltan & family", "cultural exploration", "socialization", "support", "novelty" and "escape". Results show that attendees of a Cultural Community-Based Event such as this festival are motivated more by pull factors like cultural exploration rather than push factors such as escape. The equal ratio of participant’s gender most of whom, at young age, highly educated and married indicate that the studied festival should be considered as a culture-family based event. So this implies that, Iranians with a higher education are more likely to be interested in cultural tourism
Iran is a country enjoying high ethnic diversity. Each one of these ethnic groups have their own specific characteristics and cultural heritage. Cultural events arise a golden opportunity in light of which it is possible to not only strengthen ties between the ethnicities but also enhance national identity and national pride. The local communities’ sense of unity, pride and belonging to their own culture and traditions is critical to success of the events.
Understanding why visitors tend to attend to such events is necessary for developing those events more and more. Furthermore it is essential to be sensitive about enriching visitors’ experience. So a detailed marketing mix must be developed to plan the festival much better. As a result it is possible to offer a high quality experience to the visitors without eliminating or lowering the authenticity and cultural integrity of the ethnicities.
Taking these into account, the results show that visitors are more motivated to attend to Golghaltan Festival as a rural-community-based festival, by motivational pull factors (i.e., Golghaltan and cultural exploring as attraction and cultural heritage of the destination) than motivational push factors (i.e., pressures of living environment to leave the home in order to change the routine life style).