جستجوی مقالات مرتبط با کلیدواژه « گردشگری ادبی » در نشریات گروه « اقتصاد »

Literary heritage is one of the cultural and creative industries, which today literary tourism as a special interest tourism strives for its sustainable commercialization. The objectives of the present research are to identify the literary myths and folk stories in Isfahan city and the places related to them. In this regard, the qualitative method (thematic analysis) was used. The result of the data analysis illustrated that the city of Isfahan by including places with four sub-themes of folk stories about Abbas the Great; The folk tale about the needle men's alley (Soozangarha alley) and the Afghan attack on Isfahan; The story of eggs and the folk tale of fortune-telling of girls have a high potential for the development of literary tourism with an emphasis on folk tales. In addition, for the main theme of mythology and literature, six sub-themes were identified, which were: Mitra (myth of light); Symbols of Good vs. Evil in Iranian mythology; Anahita who is referred to as "Goddess of Waters" in Iranian mythology; The love story of Khosrow Parviz and Isfahan's lover, Shekar Isfahani; Sacred trees in mythology; The stories of One Thousand and One Nights, Kalīla wa-Dimna, Amir Arsalan-e Namdar, etc. Lastly, six literary tourism routes of Isfahan City were identified with an emphasis on myths and folk stories

In addition to currency appreciation and facilitating the process of economic growth, tourism development affects the redistribution of wealth among the nations of the world, the importance of tourism and literature has increased as one of the forms of this industry.Given the importance of this type of tourism in the economic development of countries, identifying the effective factors in the development of literary tourism is very important.The aim of study is identify and assess the direct and indirect effects of each factor affecting the development of literary tourism. For this purpose, first, with comprehensive review of the literature and opinions of experts in this field, factors affecting the Literary tourism of Yazd identified and uses Interpretive Structural Modeling.these factors were investigated using MICMAC analysis.This research is descriptive in terms of purpose and applied in terms of results.The statistical population consists of experts active in the tourism industry. According to the h findings the “attention and cooperation of centers related to the development of literary tourism” and “creation of literary tourist attractions” are the main factors affecting the development of this type of tourism.The results of this study will help policy makers to choose the best path or developing Cultural tourism.

Literary tourism consists of a type of cultural tourism that allows tourists to travel for the purpose of identifying and obtaining cultural and literary values. Literary tourism provides visitors with the opportunity to explore tourism and literature at the same time. The present study aims to investigate the literary tourism potentials of Kerman province; consider the strategies which can promote literary tourism; and measure the domestic tourists' tendency towards literary tourism. Qualitative-quantitative methods were used in this applied research. In the first step of this research, in order to identify the potentials and the strategies to promote this type of tourism in Kerman, using the snowball-sampling method, experts in the fields of tourism, literature, culture, and art were interviewed, and then the results were analyzed through thematic analysis. According to the experts' ideas, four strategies that consist of product development, conglomerate diversification, policymaking, and marketing and market penetration are considered suitable strategies for promoting literary tourism. In the second part, a questionnaire was designed to assess the domestic tourists’ tendency towards activities and attractions of literary tourism and tours in Kerman. The quantitative results were analyzed using SPSS software. The results illustrated that domestic tourists have a high desire to participate in literary activities and tours in Kerman province. It is worth mentioning that all indicators except "participation in storytelling workshops, creative writing, songwriting and playwriting" are very popular with tourists.