جستجوی مقالات مرتبط با کلیدواژه « Consumer behavior » در نشریات گروه « اقتصاد »

The present research aimed at designing an indigenous model of durable goods’ consumer behavior based on the value theory in a closed economy (under sanctions) using the grounded theory approach. In this regard, in-depth and semi-structured interviews along with targeted and snowball sampling method were employed. The research statistical population included marketing professors and experts as well as household appliances practitioners. Data analysis was undertaken using open, axial and selective coding method. In this way, a paradigm model including 10 main categories, 22 sub-categories, and 116 concepts was designed. Based on the model, shopping values were introduced as consumer behavior’s causal factors, cultural and social values along with personal (internal) and external factors were introduced as antecedents. The characteristics of the consumer market were also enumerated as intervening factors with some effects on Iranian consumers’ behavior. Improvement strategies were considered as ways which result in consumer decapitation phenomenon and consumer loyalty. The present research results can help producers and policy makers to understand Iranian consumer's behavior towards Iran-made durable goods, especially in household appliance industry, and to develop appropriate strategies for managing the market regarding sanctions and import prohibitions.

In this paper, the effect of formed habits on consumer behavior was investigated by separating the three effects of generation, age and time (year) by generating a quasi-hybrid data set using the Dayton method. For this purpose, in the field of generations, 14 generations were studied from 1305 to 1995. Concerning time (year), this research investigates over 30 years from 1986 to 2020. The age of the subjects in this study ranged from 16 to 72 years. The results of the analysis of generation effects show that consumption expenditures are increasing with younger generations. The results of the study of the effect of time show the increase of households' consumption expenditure during the years 1986 to 2020 and the somewhat constant trend of the years 1995 to 2015. Results of the effects of age on consumption expenditure pattern confirmed the life cycle pattern.

Time is a key structural component of our lives and the world. It is therefore not surprising that consumers engage in their daily consumption choices and activities with multiple time orientations - past, present and future. In industrial procurement, information retrieval describes the action that a buyer takes to access all relevant information sources for a purchasing decision, often involving data from a variety of sources in which time plays a more effective role. Therefore, the purpose of this study is to evaluate the effect of time on consumer behavior with emphasis on industrial goods.

This research has used a combined approach to investigate the effects of time on consumer behavior. The research method is a one-way mix for collecting and analyzing quantitative and qualitative data in a study or a set of studies that is based on the priority and sequence of information. In this research, first the qualitative approach is then quantitative. To solve the research problem in the qualitative stage, the meta-combined approach has been used.

In this study, the seven-step method of Sandlowski and Barroso (2007) was used, which finally presented the effects of time on consumer behavior in three psychological, economic and social dimensions. Psychological dimension including 11 components, economic dimension 7 components and social dimension 6 components were identified. In this paper, the prioritization of the identified components of meta-combination with two approaches of Demetel and ANP is presented and 12 experts were used to determine the sub-criteria.

The results of the study can be a guide for marketers and marketing managers, and by considering the components identified in this study, they can take a big step in advancing their goals and pave the way for achieving the goals.

Economic growth, effective factors and how to promote it have always been one of the most challenging issues in the economics and the most important goals of economic systems. Economic stability has been regarded as conspicuous among the factors affecting the growth. So, instability will change the outlook and make the results of economic activities unpredictable. Uncertainty is one of the concepts related to economic instability that has a long history in the economic literature. Considering the wide dimensions of the impact of uncertainty on the country's economy, addressing the impact of key economic variables on the issue of uncertainty is of great importance. Since Keynes introduced consumption as a function of income, various forms of income have become an integral part of the set of factors affecting consumption in all economic schools. The income needed to finance consumption also requires high and continuous economic growth. Therefore, uncertainty is also expected to affect consumption behavior.

Given the importance of this issue, this study was to investigate the direct and interactive effect of uncertainty on the consumers’ behavior. In this regard, the maximum available data on consumption expenditures (As an alternative of consumption), revenues, and money supply of OPEC countries over the period 2006–2018 was addressed. The economic uncertainty index was also calculated by MII method. All variables were considered in logarithmic and per capita form.  Also, according to the nature of the model and the data used, the panel threshold Regression (PTR) model was used. In this model, the direct effect of uncertainty were measured by introducing the uncertainty index in the equation, and the interactive effect were measured by studying the role of the uncertainty index in the explanatory variables’ effect. Using this model required the presence of a threshold and a nonlinear relationship between the variables. Accordingly, the threshold effect test was used.

The results of threshold effect test showed that one threshold value for the uncertainty variable was confirmed. The results indicated that the uncertainty variable, as expected, has a negative effect on the logarithm of per capita consumption expenditure. The need for precautionary savings and uncertainty about the sufficiency of income in financing consumer needs due to increased uncertainty reduces current consumption expenditures. The variable of per capita money (as representative of individual wealth) in both regims had a positive effect on the logarithm of per capita consumption expenditure. The magnitude of the coefficients indicated that at high levels of uncertainty, this effect was reduced. The logarithm of per capita income also in both regims had a positive effect on the logarithm of per capita consumption expenditure. However, at high levels of uncertainty, this effect was reduced.

According to the results, it can be said that that uncertainty had a negative significant effect on per capita consumption expenditures in the countries and period under study. The variables of per capita income and wealth had a positive significant effect on consumption expenditures. In contrast, there is a positive and significant correlation between the variables of per capita income and wealth with current consumption expenditures. However, the effect of these variables was asymmetric in different uncertainty regimes. So that at high levels of uncertainty, this effect was reduced. Therefore, it can be said that uncertainty will also indirectly affect consumption expenditures by affecting income and wealth. Given the results of the study and the widespread dimensions of uncertainty, the study's authors advise policymakers to be committed to the announced policies and to exercise caution in implementing discretionary policies. It is also suggested that the study of the future consequences of uncertainty using futuristic methods (Futures studies) be given more attention by other researchers.

Today, issues related to energy and its role in the economic and financial development of societies have become a strategic and important category. The use of renewable energy that is available through the technology channel can optimize energy consumption and this is possible by accepting innovation and renewable technologies. For this reason, the current research was conducted with the aim of designing a model of acceptance of technology and new innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach. This research is applied in terms of purpose and qualitative research in terms of method. 16 components and 50 indicators of the model were identified through library studies and open and semi-structured interviews with 14 experts in the field of renewable energy and experienced university professors and using the Grounded Theory method and open, axial and selective coding. Among the most important effective factors in the technology acceptance model are participation, technology, price, perceived benefit, financial conditions, and economic, social, and environmental consequences.

The aim of this study was to investigate the effect of social media marketing activities on consumer behavior with the mediator variable of brand equity. This research is an applied research in terms of purpose, a descriptive and non-experimental research in terms of data collection and a research study in terms of how to conduct it.The statistical population of the study included all customers of Iran Khodro Khorasan Razavi Company in Mashhad. Due to the unknown number of people in the statistical population, Cochran's formula was used to estimate the sample size and 384 people were estimated as the sample size. Sampling method was availableThe data collection method was library and field and the research data collection tool was a questionnaire. The content and face validity of the questionnaire in previous researches were examined by researchers and also confirmed by expert and relevant professors. Using Cronbach's alpha coefficient, it was found that the reliability of the variables is at an acceptable level.SPSS and smartPLS software were used to analyze the data. The results showed that brand equity has a mediating role in the impact of social media marketing activities on consumer behavior. While brand equity affects price sensitivity, quality sensitivity, shopping pleasure and shopping experience.

Behavior means the way, method, policy, etc. in all parts of human life, as a representation of spirits, the theme and, in his words, his attitude and thought, which finds an external manifestation, which in the Islamic view is the origin of nature; What is emphasized in this article is the part of economic behaviors that is in the form of consumer behaviors. Since the Qurchr('39')an is the main and first source that Muslims follow, first by referring to all 114 chapters of the Qurchr('39')an, consumer behavior is categorized in the form of specific titles, and finally by summarizing them, the necessary results of the discussion, including the difference between these behaviors and Behaviors that are mentioned in conventional economics, such as paying attention to nature, profit and loss in the hereafter and spirituality, Godchr('39')s ownership of profit and loss, the effect of unnatural factors, paying attention to revelation, fair and easy behavior and paying attention to spiritual pleasures are characterized. In the practical part, to determine the level of peoplechr('39')s faith, the questionnaire of measuring the dignity of religion and to examine the behavior of consumers in the Islamic Republic of Iran, a researcher-made questionnaire based on the results of the theoretical part has been used; To complete the questionnaire from both face-to-face and online methods, according to the total volume of Iranian society, 400 available samples were selected. Questionnaires were completed between autumn 1398 and summer 1399. While confirming the relationship between faith and Islamic consumer behavior, the effect of factors such as education and income level on negative Islamic consumer behavior and marital status, age shows a positive effect;  Also, different criteria (12 questions) show the compliance of economic behavior of consumers in the Islamic Republic of Iran with behavior derived from the Quran.

In the literature on consumer behavior, environmental factors such as family and culture of consumer and internal factors such as beliefs and convictions influence on lifestyle and consumer behavior. The system that is based on Islamic principles, analyzing the consumer behavior of family and rationality governing it, beyond consumer behavior based on instrumental rationality in the West. Therefore, the formation of the family based on foundations of Islamic ethics is one of the platforms and centers for institutional in society towards human excellence, that through institutionalization of positive moral attributes such as altruism, patience and dedication to drawing economic man in all three dimensions, material, spiritual and otherworldly. Accordingly, the institutionalization of altruism, patience and dedication through reducing positive time preference rate can lead to increased social welfare. In the framework of general equilibrium model, results show that expanding the family institution based on ethical grounds, through adjustment of positive time preference rate increase capital per capita, GDP per capita, consumption per capita and ultimately increase household welfare in the steady state.

The concept of energy has a particular importance in our economy. Approximately half of the energy consumed in our country belongs to the household and construction sector. The importance of Public awareness, when clarifies that we find based on the results of internal investigations, price elasticity of energy demand in our society is low, and price politics, doesn’t have enough efficiency in management of energy consumption and efficiency improvement. In this investigation we want to extract the effective awareness’s on consumption behavior and energy consumption efficiency in household sector, and analyze the amount of effectiveness and importance of each case. For this purpose, after the collection of data based on the experts in this field and analysis them by Friedman test and with SPSS software, we reach to this that "Raising awareness about the national interests and strengthen the sense of national patriot and chauvinism" and "awareness about the damaging effects on the environment and human health" has a huge impact, "Designing courses and special courses related to energy efficiency" and "distribution of books, and other Special Issue media items to explain optimization methods" a large impact, "education and cultural progress in schools and become observers of children in household consumption" and " awareness of the economic potential of energy efficiency" has the effect of average to above, "training in public housewives field of optimizing energy consumption in the home" has the effect of low from moderate and "level of education housewives" have little impact on consumer behavior household sector.

Society Consumption patterns have a prominent role to archive the development. Because its changes have a significant impact on other macroeconomic variables. Energy is the most important issue that the Correction the consumption patterns category and consuming behavior have a serious relation with it. Given that over half of the energy consumption in the country is belong to the household sector, its role and position of energy consumption is very effective. the socio-cultural factors are The most important factors that influence the households behavior and This is because the attitude and behavior of household consumption that has a socio-cultural origin. This study tried to assess resources and social institutions affecting on the Consuming behavior of urban society and consequently urban household energy efficiency and the impact and importance of each of them. For this purpose, all procedures, documents, surveys and qualitative analyzes and data used were based on the opinions of experts in this field were analyzed by Friedman test and SPSS software. The results showed that the family is the greatest amount of influence and then, media agencies and educational institutions have the same relative importance. Public and governmental institutions, public figures and celebrities, as well as relevant reference groups and friendship, are the next category that have the same impact. The last source, are public institutions and non-profit community and social institutions which are referred to other sources. these groups have the least effects.

The main purpose of this descriptive research examining the relationship between faith in god on consumer behavior in sabzevar. The population of this study is all persons living in Sabzevar. The importance and availability instance، the number 171 was chosen as the sample size. Research tool، a questionnaire prepared by the researcher in the form of 23 questions and was Likert five options. Questionnaire، approved by the supervisor، advisor and specialists and experts and its reliability by calculating Cronbach''s alpha was related to the amount of 0. 703، respectively. Correlation test showed a positive relationship between faith and consumer behavior and result of Kruskal - Wallis test revealed consumer behavior based on the degree of faith is different.

Considering the significant proportion of dairy products in household consumption basket، this paper examines the most influential motives and criteria in decision-making of customers in the northern and central areas of Tehran، Iran. The research data are collected through questionnaire and then Friedman test is used to rank the determinant factors. According to the results of this study، the common influential factors in product selection of customers are quality، brand، packaging، the disposition of the products in the store، ease of access، past habit and external recommendations، respectively. Among these factors، there are three factors which have the most decisive influence. They comprise quality، brand and ease of access.

Nowadays, computers, telecommunications, and internet are simultaneously used to provide e-Services such as banking and financial e-Services. In spite of the development of technological innovation and e-Services, the lack of acceptances of e-Service by consumers is one of the main challenges in developing e-Banking system. Development and implementation of a comprehensive e-Banking service requires suitable training of consumers to overcome consumer's resistance against the changes. The acceptance of innovations depends on the consumer's tendency to use them and also the compatibility of the innovations with their behavior. This paper considers the factors affecting the behavior of consumers in using e-Banking services (willingness, personnel contact/backup, personal capacity, relative advantage, and perceived risk) to promote the success of Iranian banks in the area of electronic banking.