جستجوی مقالات مرتبط با کلیدواژه « تجارت الکترونیکی » در نشریات گروه « مدیریت »

In the context of online shopping, websites play a critical role in facilitating transactions between buyers and sellers. An online store's website acts as a focal point for a company's online identity and encompasses not only the products and services offered but also the company's aesthetic image and values. Creating a strong online identity helps an online store differentiate itself from competitors, attract and retain customers to strengthen its competitive advantage, and improve brand, product, or service differentiation. On the other hand, understanding the repeat purchase intention of consumers is essential for maintaining growth in this business. This research, by providing a new theoretical perspective for understanding the online shopping behavior of committed customers, shows that a store's website creates a specific identity that itself affects the repeat purchase intention. The present study examines the factors affecting website cultural identity and the repeat purchase intention by testing a conceptual model by King et al. (2016) in order to develop the model. Based on the information gathered from 463 customers of online stores in Tehran, including a segment of students of Islamic Azad University, Science and Research Branch, the results of this research showed that increasing product attractiveness, service attractiveness, customer e-satisfaction, fulfillment, website cultural identity, and website attractiveness leads to an increase in the repeat purchase intention. Increasing website trustworthiness, product attractiveness, service attractiveness, and website attractiveness leads to an increase in website cultural identity. Increasing website attractiveness and fulfillment leads to an increase in customer e-satisfaction. However, increasing website trustworthiness does not lead to an increase in the repeat purchase intention. The results can be a basis for online stores to understand and use website cultural identity as a new strategy for attracting and retaining customers with a focus on the repeat purchase intention.

The purpose of this study is modeling of Electronic Word of Mouth Marketing with Emphasis on Customer Behavior and Business Improvement, In this regard, to identify and investigate the impact of various factors on the results of e-mouth marketing and Also examining the effects of successful implementation of this type of marketing on customer behaveor and Improving Electronic business. The research method is descriptive-survey, is of correlational type. In the conceptual model of the research, the independent variables of customer interaction, Electronic Word of Mouth marketing channel, Message quality and brand image With their components based on literature review Identification and research hypotheses have been developed. in order to Investigating the effectiveness of the identified components On the success of word of mouth marketing and the validity of the conceptual model of the research, Questionnaire tools and comments of users of internet sales sites in Iran have been used.The statistical sample to the unlimited statistical population it was estimated according to Cochran's formula 384, In order to review and present the final model from the structural equations approach with SmartPLS software was used. Statistical analysis of the collected data and research results show it customer interaction, Electronic Word of Mouth marketing channel, Message quality and brand image will have a positive and significant impact on the results of this type of marketing that will change of customer behavior and business improvement.

The significant growth of international e-commerce in the recent years illustrates the important role of information and communication technology and the Internet in international trade. Therefore, the aim of this paper is to examine the role of the Internet on Iran’s bilateral trade with its major trading partners. Due to the differing natures of the major economic sectors, the Internet can play a different role in expanding the trade in each sector. In this srudy the role of the Internet on Iran’s trade with its major partners in the three sectors of agriculture, non-agriculture (industry) and services during years 1995-2015. For this purpose, the modified gravity model and panel data were used for experimental modeling and data analysis. In all the three estimated models, only the variables of internet access and exchange rate in the exporting country are significant this indicates a change in the patterns of trade between the countries. The next point is that, among the three models, in the non-agricultural (industrial) commodity model, traditional variables still have more explanatory power to explain the trade flows and, in contrast, in the service model, traditional variables cannot explain the trade flows in any way.

In the unpredictable and dynamic environment of digital and electronic marketing, customer trust is the most important prerequisite for the success of advertising and identifying its components in blockchain technology (despite its features such as transparency and security as a digital tool) is very important. Therefore, the present study was designed and conducted to investigate various aspects of customer trust in blockchain-based advertising.

The present study is developmental and applied in terms of purpose and its goals could be achieved using grounded theory (systematic approach of Strauss and Corbin). The required data were collected using in-depth interviews (through snowball sampling) and theoretical saturation was reached after ten interviews.

Results were presented in the standard of six-component paradigm model. Trust in blockchain-based digital advertising was recognized as axial phenomenon and its relationship with other factors including causal conditions (customer, advertising and advertiser characteristics), contextual conditions (blockchain nature, technology context, marketing context), intervening conditions (normative factors, advertising executive factors), strategies (marketing and advertising improvement), and finally, consequences (customer, advertiser, social) were revealed.

Blockchain technology, despite its transparent nature in transmitting information to the target audience, needs to trust-building. Because the technological aspects alone are not enough to build trust in customers, and in the meantime, advertisers must pay attention to all human, organizational and technological characteristics.

An efficient, information system must have three characteristics: A) technical aspect: From the technical standpoint, the information system must be safe and secure against intrusion and misuse, and it must have a sensible accessibility, and configuration and organization appropriate to the task it is supposed to conduct. For the system to be impervious, first of all, merely authorized individuals and solely based on their responsibilities should be allowed to log in to the system. Secondly, the system ought to be equipped with technical controls such as identification of unauthorized access and data encryption. However, these elements should not interfere with system’s accessibility and occupation. B) Legal aspect: The system has to comply with the legislations of the country in which it is being employed. C) Financial aspect: The system’s performance must be such that it imposes the least amount of expenses. The SANIM system of Tax Affairs Organization is a matter of debate in various technical and legal aspects, and does not conform to our country’s financial, commercial and civil regulations. Numerous and lengthy steps in report adjustment alongside high consumption of paper and bar code pose irrevocable expenses on Tax Organizatio

Nowadays with changes in e-commerce, electronic retailing ultimate goal is to promote the customers ‘experience; and the purpose of this study is identifying the factors influencing the experience in e-retailers. Therefore, in this qualitative and applied research, first by studying literature and previous researches, the initial factors were extracted and, in the next step, the data were gathered through exploratory interviews. The interviews were conducted with the aim of completing and modifying the list of factors affecting the experience of customers in e-retailing. The statistical population of the research is the scientific and executive experts in the electronic retailing’s field called informed experts. The method of sampling was judgmental sampling which by using snowball sampling method; 15 experts were selected and participated in the interviews. Data from the interviews were first analyzed by content analysis and then were evaluated by MicMac. Thus, 31 variables were identified and were extracted in 13 factors. The results of the Cross Impact Matrix showed that the key variables affecting consumer experience in e-retailers are: marketing mix, ease of use and entertainment, providing information, customer skills, technical attribute, communication, service, trust making and visual factors. Finally, practical solutions were introduced to managers of electronic retailers.

The development of information and communication technology in the last decade has affected all aspects of human life. Electronic governance includes the use of information and communication technology by the government to realize indicators such as accountability, responsibility, justice, etc., which has led to improvements in indicators such as per capital income, GDP, income distribution, inflation, employment and, finally, improvement of human life. Regarding this issue, the present study explores the effects of electronic governance on sustainable human development. The research has two stages: “conceptual framework design” and “validation of the conceptual framework”. In the first phase, by studying and analyzing background of the subject, the conceptual framework of the research was designed. Therefore, first, sustainable human development indicators and then electronic governance indicators were extracted from the literature and a conceptual framework was developed. In the second phase of the research, the validity of the conceptual framework was examined by a survey of experts. So the method of doing this research is quantitative and scrolling. Findings of the research indicate that, from the experts’ point of view, all of the indicators of e-government are affecting all of the indicators of sustainable human development, except for two cases that the effect of e-commerce index on life expectancy and the impact of the index of communication infrastructure on life expectancy confirmation failed. Also, the average of ratings showed that the importance of the impact of the human capital index on sustainable human development was more important than the view of the experts.

Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing popularity and application of social business and the significant role it plays in online business, it is important to investigate the key factors of customers’ trust and affecting factors on customers’ intention for social business. Therefore, this study aims to respond to such a question through developing a research model to assess some key structures of social business which can have positive effects on trust among the customers. Evaluation of affective factors on such trust can help us obtain a model regarding customers’ intention for social business.

Methodology The present study is practical in nature and is considered as a descriptive-exploratory correlation study. The data were collected through library (secondary) research approaches and internet-based resources were used as the literature and theoretical foundations. The required data for tests and analysis of the hypotheses were collected through questionnaires. The statistical population of the present study includes TIWALL website users and those who are familiar with such a business model. Randomly, 210 questionnaires were correctly responded and collected through social media and structural equation modeling was used to test the hypotheses and analyze the data.



Findings Based on the results of the study, reliability, the quality of the information, safety, connections, social support, and website quality have a positive effect on forming trust and consequently on willingness to cooperate in social business; while size, economic possibility, and verbal advertisement references have no positive effect on forming trust and willingness to cooperate in social business. Finally, trust has a positive effect on willingness to cooperate in social business.

Conclusion Reliability results in trust and such trust can increase the willingness to participate in social business and ensures the success of a social business. For the users of TIWALL website, the size of social business is not of high importance, so it has no effect on trust for the social business website. The quality of the information available on the website attracts and keeps the audience, draw their trust and creats willingness to purchase and cooperate within such business. Ensuring the users about the safety of the transaction and confidentiality of the information on websites creates trust among users and encourages them toward a risk-free and beneficial partnership. Connections can lead to trust because users will be informed that some of their friends or the people they know are involved in this business, too. Therefore, they are willing to share their ideas and suggestions and take part in social business. Because the prices are reasonable on TIWALL website, this factor cannot play a significant role in creating the emotional and internal issue of trust. TIWALL website is a sales representative providing cultural products suah as theater tickets which concerns only a specific population. Such people consider themselves as stylists, so they are hardly influenced by other people and their ideas. Social support is one of the major aspects in formation of social business and directly affects on trust and encourages people to cooperate in such a business. The quality of the website, whether technically or aesthetically-driven, is of high importance. Website quality including the quality of system and services is the key in formation of a social business. Lack of trust in making decision for online shopping makes the purchasing procedure a challenge because of the risk the customer is about to take buying things which are not touchable and observable. Therefore, online shopping requires a minimum level of trust.

In recent years, we have observed the rapid development of social media, which has drastically transformed the way in which people communicate and obtain information. Nowadays, customers on e-commerce sites mostly rely on comments posted by customers, producers, and service providers. In this research, in the first part the application of network mining is extracted using content analysis method in different dimensions of Political, Social, Economic and Technical (PEST). Then, in the second part, the applications used in two technical and economic sections are selected and using surveying expert opinion and statistical tests the more important applications have been identified among these applications. In the next step, to prioritize the applications using Analytic Hierarchy Process (AHP), paired comparisons were performed and by distributing pairwise comparison questionnaire data was collected and then the applications were ranked in order of priority. The results showed that in the economic dimension, the discovery of fraud, the discovery of the needs and interests of customers, and in the technical dimention improving e-commerce and identifying network traffic have the highest rank

Nowadays portions of the national income in developed countries are due to income of the electronic businesses and electronic commerce. Realizing these businesses and their strategical governance priorities regarding the development of those business with most profitability are among the most important necessities in this field. Accordingly, indicating the status quo of electronic business in our country can be of great value in having an effective policy-making. In this research we aim to compare the status of Iranian electronic commerce with the most successful ones in the globe. To do so, first we have considered the top hundred website according to Alexa ranking, nationally and globally, and we have extracted their main business models as well. Afterward, the frequency of these business models in addition to the average ranking of their websites have been extracted and compared accordingly. Results of this study show that those electronic business models which are highly valued globally are less attractive for Iran’s electronic commerce.

Social commerce has been introduced as a new approach to increase sales, number of customers and reduce marketing expenditures. This approach is a combination of business, communication between people, as well as communicative and informative technologies based on web 2.0 Its achievement originated from different factors relied on business, individuals, culture, and technology. These factors have been primarily identified on the basis of library researches and classified into six infrastructural groups including: technical, economical and human resources, cultural, rules governing the countries, style of management, and business. Then, it identified priority of the factors by using the fuzzy analytic hierarchy process (AHP). Innovation of this research was to extract a comprehensive list of factors and to prioritize them based on specific conditions in Iran.

Nowadays, E-commerce has caused tremendous changes in business relations and customer and a major share to be allocated of business transactions. The problem marketing and selling products and commodities is one of the old problems in the agriculture sector. The other hand much difference between farm gate prices and consumer prices is another problem for agricultural products market in Iran. The development of electronic commerce in agriculture is one of the solutions to fix the problems. This study has been done the aimed to investigate the factors influencing the adoption of e-commerce in the agricultural sector. The research, applied research and in terms of nature and method is survey -correlation. The statistical population is active members of the sales site "large agricultural market". A total of 300 people were working in department of sales. The results show that the variables of perceived usefulness, risks (security, operational, financial, time) are significant predictors of attitudes willing to accept toward e-commerce. Work colleagues also significant predictors to be willing to accept of subjective norms. Based on the findings perceived ease of use and adaptability does not affect attitudes in the use of e-commerce in the agricultural sector.

The emergence of electronic commerce(EC) in today world has changed the way of doing business for all stakeholders. In fact, in modern world, the advent of electronic commerce (EC) has had an enduring effects on business. Given the increasing importance of EC in the business environment, this research was aimed to answer this question: What are the EC benefits for both producers and suppliers. To achieve this objective, the author used a content analysis method by reviewing the EC literature titled in organization and management journals. The application of frequency approach showed that the EC has twelve benefits for producer / supplier. Then a questionnaire was distributed among all thirty five staff of a computer service firm. The finding show that eight out of twelve benefits that are: "competitive advantage", “access to a vast market” ,”access to day and night marketing”, “lessening red tape”,” reducing spent time”,” reducing cost”,” lessening unnecessary trips” and ” direct interaction with customer” are most advantages respectively.

Organizations differ significantly in their inclination to deploy E-Commerce (EC). It is necessary to determine the effectiveness factors in organizational inclination to deploy EC, then by analyzing them help the firms design appropriate interventions in order to control it. The basic purpose of this research is, surveying the factors that affect electronic commerce in appliance industry. So, the main question of the research was: Which factors influence the developing of electronic commerce in appliance industry? Based on the results of this research, environmental and organizational factors and managerial characteristics can affect developing of e_commerce, which strongly affect developing of e_commerce in appliance industry in the future.

Nowadays electronic businesses such as electronic shops and internet discount offering websites are increasing. These businesses require selecting some strate-gies among provided strategies in this field in order to meet their customers’ needs and for better preparation of their marketing strategies. This study surveys six main strategies in the field of electronic commerce in four questionnaires provided by researcher and presented to discount websites experts. Then the strategies were prioritized through MCDM methods، once with TOPSIS method and once again with D-ANP، VIKOR، and also Mann-Whitney test was used to survey if there is significant difference between TOPSIS and VIKOR. The results for these prioritizations were different and indicated that product-market development and electronic purchase marketing strategies were prioritized as the first one by respectively TOPSIS and D-ANP، VIKOR. The importance of this study is application of D-ANP approach instead of ANP and DEMATEL which reduced a large number of experts’ questions and weights internal relations ma-trix was used as ANP super matrix for weighting. Finally، it was indicated that there is significant difference between TOPSIS and VIKOR approaches.

This paper investigates the factors accelerating SMEs'' adoption of e-commerce. Initially we proposed a model that included three categories of factors including external environmental factors، internal environmental factors and technology specifications. In addition، we proposed ecommerce adoption stages in two levels of early adoption and institutionalization. Based on surveying 304 SMEs we tested the proposed model and concluded that the external environmental factors can be divided by two main categories of remote environmental factors and industry level factors. The relations between criteria and latent variables are discussed and explained.