surveying the factors that affect electronic commerce in appliance industry

Organizations differ significantly in their inclination to deploy E-Commerce (EC). It is necessary to determine the effectiveness factors in organizational inclination to deploy EC, then by analyzing them help the firms design appropriate interventions in order to control it. The basic purpose of this research is, surveying the factors that affect electronic commerce in appliance industry. So, the main question of the research was: Which factors influence the developing of electronic commerce in appliance industry? Based on the results of this research, environmental and organizational factors and managerial characteristics can affect developing of e_commerce, which strongly affect developing of e_commerce in appliance industry in the future.