جستجوی مقالات مرتبط با کلیدواژه « شرکت هواپیمایی » در نشریات گروه « مدیریت »

The competitive nature of the air transport industry has made it a high priority for customer satisfaction. Providing the right services in the airline is also a key factor in customer satisfaction. The main part of the service is the in-flight service, which is one of the most important features of drinks and food. Therefore, the purpose of this study is to present a beverage product optimization model for Iranian Airlines customers. Accordingly, in this study, the basic product presented in order to extract the features that from the customer's point of view need fixing or modification was evaluated with the central test product approach. For this purpose, 130 judges over 10 years old with long-range flight experience were first selected. After testing the product, they expressed their views on 13 Jar-type product characteristics and overall product interest in the questionnaire. . Then the data were analyzed by Fine Analysis method using XLSTAT software. The results show that the characteristics of pickling, concentration and carbonation are out of reach of the customers and should be improved. The research findings help the research and development unit of the beverage company to finalize the optimum product that is in line with market preferences and customization by manipulating the compounds and tailoring these three characteristics; and, thus, Iranian airlines gain the competitive advantage through serving it

Low cost carriers are great revolutions in the air transportation industry in the last three decades. In fact, low cost model in the airlines has been indicated as a successful and innovative model. Low cost model is a strategy, focusing on the primary needs of passengers and increaring productivity, that provides lowest prices in internal and international air transportation of passenger. In this study, it has been tried to propose a model of developing low cost carriers market. Population is experts in airline of Aseman, Iran Air Tour, and Kish Air. Samples were collected by targeted judgemental approach for qualitative interviews. Instrument was structured interviews. To analyze data, grounded theory was utilized. 33 interviews with experts of airlines help to gather the required data. Finally, 15 major concepts were extracted including liberalization and withdrawal from the state structure, internal and external tourismism, efficient human factor, security and timely order, regulatory interaction versus relation orientation, customer trust, structural modifications costs, infrastructure and airport management, reconciliation with aeronautical knowledge, customer service, optimal aircraft and flight network, governance mandate structure, optimal sales service management, lack of sanction pressure and society cultural development. Finally, these concepts shaped the paradigmatic pattern of the development of the market for low cost carriers.

Todays with the development of information technology, it is observed an increasing tendency towards internet purchase accept by the airlines passengers. According to the nature of ticket purchase through internet, some customers perceived a degree of risk. Perceptions of customers about risk and negative consequences of purchasing a product/service is an important determinant of customer behaviors because of its influence on their decisions. Accordingly, this research has tried to analyze perceived risks of customers in purchasing electronic ticket of airlines according to technology acceptance model. Our model was developed by related literature.

Data was collected by a questionnaire and hypotheses were analyzed by SPSS 18 and AMOS 16. Statistical population includes all internet customers of Iran Air Company who have used its e-booking system. To collect data, 286 customers were selected. Reliability was analyzed by Cranach’s alpha. After factor analysis, all constructs was approved and remained.

a) perceived risks (financial, functional, time, privacy, psychological and social) leads to lessen perceived usefulness of purchasing airline ticket, b) perceived ease of use of purchasing airline ticket leads to lessen perceived risks (financial, functional, time, privacy, psychological and social), d) perceived ease of use of purchasing airline ticket has a positive impact on purchase intention, and e) perceived usefulness of purchasing airline ticket has a positive impact on purchase intention.

The study found that perceived risk (with functional, financial, time, privacy, psychological, and social dimensions) diminishes the perceived usefulness of purchasing airline tickets. In addition, the perceived ease of use of airline ticket purchases reduces perceived risk (functional, financial, time, privacy, psychological and social) to customers.

This research is conducted with the aim of ranking the factors affecting the success of airlines’ strategic alliance, using experts’ points of view. For this purpose, based on the Hoffmann and Schlosser’s (2001) model for "Success Factors of Strategic Alliances", stages of the alliance evolution and its success factors were determined. Afterwards, the effect of these factors on the index of strategic alliance success and partner's satisfaction, were evaluated using the following criteria: financial success, market success, competitive condition improvement, and sustainability of the alliance. In this regard, points of view of 13 airline experts were sought. The initial questionnaire was formed out of the primary data taken from the interviews and observations, as well as the secondary data from library studies, which provided the tool for assessing the factors with most impact on the success of the airlines’ strategic alliances. Applying AHP, and with the help of the second questionnaire, the mentioned factors were ranked based on their impact on the alliance’s success. The resulted model indicated that the elements of alliance strategy symmetry with organization strategy, top management support, complementary competencies, trust-based mutual relationship, and agreement of fundamental values and objectives, all had an impact on the strategic alliance success or failure. Findings also revealed that the two factors of alliance strategy symmetry with organizational strategy, and the partner selection stage, had the most impact on the success of airlines strategic alliance. It has also been cleared that the market success was the confident criterion for evaluation of airlines alliance success.

Word of mouth has become a strong promotional instrument and an important source of information affecting attitudes and behaviors of consumers. Specially، in the area of services that quality of consumer beliefs plays an important role in their decision-making process. Word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. Current study aims to investigate influential factors on creating word of mouth about Airline companies and its consequences. Population was estimated 212. To collect data، convenience-sampling plan was employed. Pearson correlation and structural equation modeling were used to test research hypotheses. SPSS software was used to analyze data. Results indicate that satisfaction، trust، perceived value، loyalty، and service quality are influential factors on word of mouth about the company.