جستجوی مقالات مرتبط با کلیدواژه « صنعت خودروی ایران » در نشریات گروه « مدیریت »

This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into other marketing models in I. R. Iran''s Automotive industry. At the first step، an extensive review of the published literature was conducted and an original framework for structuring the integration of corporate sustainability with other marketing models was determined. Then the framework was developed by experts with qualitative methodologies such as deep interview and open questionnaire. Finally، the research conceptual model was revised and completed by focus groups. The results showed that Internal Marketing، Integrated Cultural Marketing، Social Marketing، Innovated Marketing، Lean Marketing، Strategic Marketing، Green Marketing، Ethical Marketing and Humanity Marketing are effective in realization of sustainable marketing in I. R. Iran''s Automotive industry. Finally، after discussion، some research and practical suggestions are presented.

Today, environmental issues such as ozone depletion, air and water pollution, global warming, jungles demolition, acid rains, etc. are among the most serious threats to human beings lives. In the field of business and management, the role of organizations in society has changed and they have become more responsible to minimize their effects on the environment. Green supply chain management integrates supply chain management with environmental management system in all stages. This paper aims to describe some aspects of green supply chain management including sustainable and green supply chain management and GSCM drivers, practices and performance within Iranian automobile industry. We conducted a survey to collect data from automobile enterprises in Iran. Data from the GSCM practices in Iranian automobile industry are ranked using fuzzy TOPSIS decision making method.