جستجوی مقالات مرتبط با کلیدواژه « پویایی سیستمها » در نشریات گروه « مدیریت »

tartups are the engine of the economy and the development of these businesses has a major impact on economic growth. To transform a startup into a powerful business in the business environment, finding an investor is a vital step that can drive startup companies to grow and expand. In this way one of the major challenges of the founders of the emerging business is to attract investors to invest in supporting new ideas. To achieve this, by identifying the key factors affecting the success of emerging businesses based on the results of previous research, and using simulation models, different policies and scenarios can be made before implementing in an environment Laboratory test and scenario where the results of its implementation are justified in terms of investment. In this paper, the generic model of system dynamics presented by Huang and Konk (Xiaojun Huang, Martin Kunc, 2012) is intended as the base model. By defining a new variable, market attractiveness, the model is developed and various scenarios that are followed by the founders of startups have been evaluated. The simulation results indicate that increasing the attractiveness of the market will lead to an increase in potential customers and the process of converting it to actual customers

Flower Marketing in Iran is an ineffective way that wastee high proportion of flowers, makes prices higher for consumers and also cause the most revenue for dealers and retailers. But in developed cointries like Netherlands, flowers are sold through virtual auction by Dutch auction method which creates many benefits including reduce travel time and distance for flowers and provids a convenient access to the auction via the internet for costumers. This study aimed to evaluate the feasibility of implementation of it. So, first it studied and evaluated some famous tools for documentation and designing business models and then provided a qualitative model of virtual flower auction based on Osterwalder business model canvas. In the following, the qualitative model was transferred to a quantitative one with designing causal loop and flow diagrams via system dynamics method. In order to do that some open multi-stage interviews with some important data was collected by distributing a questionnaire among 63 florists in Tehran. Results of simulating the model in various scenarios show that not only the virtual flower auction method is applicable in Iran, But also by applying appropriate strategies and taking good decisions, it reduces flowers waste, increases received price by the producer and decreases the price paid by the consumer and also it benefits the flower auction site.