جستجوی مقالات مرتبط با کلیدواژه « پیش خوانی » در نشریات گروه « مدیریت »

The importance of the front-end phase as a strategic step in ensuring the success of collaborative based innovation projects has distinguished by many scholars and policymakers in advanced countries. According to the experts in this field, front-end phase is not only a vital factor for the success of the project, but also plays a crucial role in optimizing the resources. In spite of providing several models in this area, there are still some uncertainties about the factors affecting this stage, especially in managing collaborative based project. On the other hand, by examining internal research it can be concluded that little attention has been paid to this issue either in the field of research or implementation. Accordingly, in this study, it was tried to introduce a framework for identifying the influential elements, as well as introducing it as an important factor for project management. Regarding this issue, by using systematic review methodology, 105 related studies in this area were identified during the period 1993-2017 and 60 studies were selected as a sample. The findings were presented in five categories: "internal Factors", "Inter-Organizational Factors", "Essential Activities", "contextual Factors" and "Results".

This survey investigates the importance of the effect of brand personality/self-image congruency on customer satisfaction and loyalty. To conduct the study, a standard questionnaire which its reliability (alpha Cronbach 87.8% and split half: 76.7%) and validity (face validity approach) has been confirmed, is distributed among 384 customers of Parsian Bank in Rasht city. Path analysis test using structured equation method showed that brand personality/ self-image congruency has influenced customer satisfaction, but there is no sign of any effect on customer loyalty. On the other hand, the findings indicate that customer satisfaction could have mediated the relationship between the brand personality/ self-image congruency and customer loyalty.

developing book –studying culture is one of the most important duties of public libraries which must be considered and tried to manipulate with advertising methods and also acts indirectly to promote and optimize its sources for this goal, therefore this research deals with the role and effect of public libraries affiliated to the cultural and artistic organization of Tehran Municipality on developing book –studying culture.

this research is an environmental survey method research that written by doing questionnaire among statistical society of those who use public libraries of cultural and artistic organization of Tehran Municipality. Based on Kogeran`s Table of identifying statistical sample 384 persons chosen for the purpose in which 422 questionnaires distributed among the persons in 38 libraries considering probable errors.

findings of the research show that there is a relationship between the knowledge and experience of librarians with satisfying the clients, there is a relationship between the amount of informational sources of the libraries with attracting the clients, there is a relationship between librarians` attitude toward clients to attract them, there is a relationship between libraries` facilities with increasing motivation for studying, there is a relationship between using new audio-visual sources and internet in the libraries with desirable interest to study and at last there is a relationship between office hours of the libraries with attracting de facto and potential clients to the libraries.

dealing and analyzing the findings of the research show that the librarians must manage the affairs in libraries to promote studying culture and with the evaluation of applied society requested informational sources could achieved and each library must use brand new library communicational equipments and must be managed in multi job shifts to deal with clients better and better