جستجوی مقالات مرتبط با کلیدواژه "charitable marketing" در نشریات گروه "مدیریت"

The main objective of this paper is identifying and ranking the charitable marketing indicators and investigating the impact of these components on special brand equity in insurance industry. These factors are identified by Delphi technique and ranked by fuzzy analysis network method (FANP) and their impact on special brand equity is measured by using structural equations and Smart PLS software. The results of this research show that the factors affecting on the success of charitable marketing Campaigns in insurance industry in order of importance and from the experts' point of view consists of: financial result for the company, service marketing mix (p7), organizational assistance form, social outcomes for the company and customer features. Also, the results of the research indicate appropriate fitting of conceptual model and the direct and significant impact of these five components on the creation of brand equity. Components such as increasing sales of brand name, the services of prices provided by insurance industry and the extent of charitable assistance received the highest weight among the sub-indicators of five components.

The main purpose of this research is to conceptualize and implement "altruistic leadership" in the management of government organizations. The method of this research is mixed. The statistical population of this research in the qualitative section was the professors working in the seminaries of East Azerbaijan province, and in quantitative section was the students studying in the seminaries of East Azerbaijan province. For data analysis, hidden content analysis was used in the qualitative part and confirmatory factor analysis was used in the quantitative section. After analyzing the data for this structure, five categories of social norms, taboos, inappropriate social behaviors, human rights and improper individual behaviors along with 24 items were identified based on the relevant verses and hadiths. Re-conceptualizing the structure of altruistic leadership based on the teachings of Islam is an aspect of innovation in this research.