جستجوی مقالات مرتبط با کلیدواژه "coastal tourism" در نشریات گروه "مدیریت"

Electronic word of mouth is the most important information source in tourists purchase decision.

Therefore, this study was conducted with the aim of exploring and prioritizing the dimensions of electronic word of mouth among coastal tourists. The method of this research is mixed in nature and developmental research in terms of purpose. Therefore, the Meta - Synthesis method has been used to explore the dimensions of ewom and the best-worst method to prioritize these dimensions.

In the qualitative section, the statistical society was 158 documentary articles, which were eventually adjusted to 28 related articles, and in the quantitative section, 10 social media managers from selected coastal tourism centers in north of the country, were selected as experts by using convenience sampling method. Data in the qualitative section, were analyzed using the seven-step method of Sandlowski and Barroso in Meta - Synthesis and in the quantitative section, data were analyzed by the best-worst method (BWM). Dimensions of ewom among coastal tourists were introduced  in 5 categories,10 axial codes and 70 open codes and their prioritization were presented by their importance. The effectiveness of the message was in the first priority, the message platform in the second priority, information exchange in the third priority, communication elements in the fourth priority and the consequences of ewom in the fifth priority.

Company managers need to recognize the characteristics of message receiver and sender and the motivations for their participation in electronic word-of-mouth, and create and expand ewom by creating platforms such as tourism websites, discussion forums and brand communities.

Coastal tourism is one of the important motivating factors in tourism, and the development programs of most areas that have beaches are considered an important factor in achieving sustainable development. This will be realized if planners and managers at all levels and all forms of tourism do not consider one-dimensional development and pay attention to all stakeholders. A subject that has received less attention in most development programs. The present study aims to analyze the stakeholders' perception of tourism in the coastal city of Babolsar for the purpose of sustainable urban development. The research method is descriptive-analytical in terms of applied purpose and research methodology. The statistical population consists of four categories of beneficiaries including tourists, citizens, economic activists and experts (managers), and the sample size among the first three groups is 383 people using Cochran's formula and 20 people among the experts group were selected in an available manner. In order to analyze the data, spss software and Kolmogorov-Smirnov tests were used to check the normality of the data, and one-sample t-test was used to analyze the data. The results showed that in terms of the level of perception of the stakeholders regarding the effects of tourism on the sustainable development of Babolsar city, tourists with a score of 3.41, citizens with a score of 3.63, economic activists with a score of 3.1, and experts and managers with a score of 3.27 and in total with a level of They are average. And according to them, there is a significant difference between the perceptions of stakeholders regarding the effects of tourism on the sustainability of economic, social-cultural, physical-infrastructural, management-institutional and environmental indicators.

This research is attempting to adopt a non-teleological approach to the entrepreneurship process in the coastal tourism area of Bushehr province. The present study is theoretical and applied in terms of its objective. The research method is descriptive in terms of data collection method. Also, the present research is a qualitative research whose strategy is based on grounded theory. Considering experts of coastal tourism as the statistical population of the study, 9 people are selected as research experts using the purposeful sampling method. Then, the data are collected using semi-structured interviews and analyzed in three stages of open, pivotal and selective data coding.In the prescriptive process model of this research, the main phenomenon is the recognition and exploitation of the proper opportunity that is due to the characteristics and background of the entrepreneur

The profits of the coastal tourism industry are such that many people would invest in it. Considering the potential of the southern shores of the Caspian Sea, this study measured the views of tourists to improve the factors of the coastal industry. With a random sample in the city of Ramsar, this study used a choice experiment model and advanced econometric regressions such as conditional Logit. The aim was to improve the utility of tourists and to suggest a functional model for the development of Ramsar coastal tourism by creating sustainable employment. To develop models, we conducted field interviews on Ramsar beaches in the spring and summer of 2018. The results showed that improving the sanitation facilities and the recreational facilities plus beach prospects had a positive impact on the ultimate utility of the tourists. The tourists would spend forty percent more if the current situation improved by fifty percent. To develop a desirable model for tourists, our recommendations to the investors were to improve: a) the beach and sea landscape 25 percent; b) the health and wellness facilities 50 percent; c) the recreational facilities 50 percent.
 

Coasts, as one of the natural rich sources, have received much attention from economic actors including tourism sector. Among the various uses of coasts, coastal tourism is known as an old mode of leisure and increase the number of coastal tourists annually. Because of the considerable growth of coastal tourism on one hand and acting the other users from coastal lands and sources on the other hand, the necessity of applying an appropriate and all-out approach for coastal tourism management is required which be able to responsible for outside (macro) environment in addition to creating collaboration among tourism elements. Integrated management approach tries to solve conflicts and make coherent the visions and various strategic policies in different levels of execution by focusing on all stakeholders' involvement in management process. Undoubtedly, acting and interfering of governmental, general, private and public- based organizations into coastal development process influences on how to coastal tourism is managed. This paper studied and analysed the concept of "integrated management of coastal tourism" with using an analytical descriptive approach. According to the surveys, adoption of this management approach, while desirable and popular, requires the operationalization of criteria such as the creation of a legal framework and the clarity and transparency of regulations, financial support, adequate clarity of responsibilities, decentralization and fairly distribution of power, culture building, strengthening social responsibility, sustainability attitude and logic among the involved organizations and in relation to tourism which will not be easy in some conditions and countries.

Urban tourism is a complex combination of different activities that is from combining the environmental characteristics with the ability and attractiveness of the city to attract visitors and provide services. The first condition for the success of each city is the development of tourism, the existence of an appropriate urban infrastructure, the integrity of all relevant organizations and wise and efficient management in the political, cultural and social areas. On the other hand, arranging and preparation of the city attractions, the sustainable use of tourism resources, the creation of facilities and facilities that facilitate access to attractions, the satisfaction of visitors and local control, is the second prerequisite for the development of tourism. The purpose of this research is to evaluate the affecting factors on the satisfaction of tourists from sustainable tourism development in coastal cities of Boushehr province. In terms of method, this research is survey and based on the use of a questionnaire. The research data were collected from 350 questionnaires and analyzed using descriptive statistics and factor analysis. The results show that the four factors of the quality of facilities and infrastructure services, environmental quality, the quality of the behavior of the host society and the quality of services can account for more than 59% of the variance of the variables under study. Thus, despite the large number of studied variables, the identified factors can provide a fairly clear picture of the views and the amount of satisfaction of tourists entering the coastal cities of Boushehr province. Also, there was a significant correlation between indices and satisfaction of tourists. At the end, there are some strategies to increase the satisfaction of tourists and sustainable development of coastal cities in Boushehr province

: An individual’s choice for a particular destination depends on it's characteristics and different motivation of visitors. Therefore, in order to identify coastal tourist's profiles and motivation, this research was conducted among tourists who visit's coast of Bushehr in southern Iran. Research data was collected through a questionnaire, which consists of two parts. In the first part of the questionnaire the motivational factors that attracting people to the destination where investigated and in the second part the facility of place were evaluated by tourists. Using a convenience sample, 207 surveys were collected and analyzed with self-organizing maps (SOM) that based on artificial neural networks. Clustering results showed three clusters of tourists: beach attractions and various activities seekers, Recreation seekers and relaxation seekers. According to these results, appropriate marketing strategies suggested to effectively develop tourism policies in each segment.

Diversities in the attractions and tourism facilities of Iran’s southern coasts on the one hand, and different tastes of tourists on the other, increase the ambiguity for tourists to choose between these destinations for travel. In this regard, the present research aims at providing a pattern for travelling to these areas. It uses the views of a number of 71 experts and 403 travelers, who were judgmentally selected for the data collection. After, employing AHP and the EC software, the sextet coasts (Chabahar, Bandar-e Abbas, Kish, Gheshm, Bushehr, and Ahvaz) were ranked based on their attractions and tourism facilities. In the achieved pattern, each coast is allocated a rank, placing Kish as the best coast, with Chabahar, Gheshm, Bandar-e Abbas, Bushehr, and Ahvaz following respectively. Suggestions for tourists, tourism agencies and coastal city managers come at the end.