جستجوی مقالات مرتبط با کلیدواژه « cognitive biases » در نشریات گروه « مدیریت »

The field of entrepreneurial cognition plays an important role in motivating potential entrepreneurs to take entrepreneurial behavior and actions in the conditions of environmental uncertainty, one of the main reasons of which is the perception of less risk by entrepreneurs. Most of the studies in this field have been conducted on male entrepreneurs and the researchers' understanding of the use of cognitive biases by women entrepreneurs remains limited. In addition, the role of cognitive biases on exploiting opportunities as one of the key phases of the entrepreneurial process has been neglected. Therefore, the purpose of this research is to explain the role of cognitive biases of female entrepreneurs in Lorestan province on the exploitation of business opportunities with the mediation of risk perception. This research is applied in terms of purpose and descriptive-correlation in terms of method. The data of this research were collected from a sample of 184 women entrepreneurs of Lorestan province, who were selected by stratified random method, and tested by structural equation modeling method with PLS software. The findings of the research showed that the cognitive biases of female entrepreneurs, including overconfidence, illusion of control, representiveness, fallacy of planning and optimism, have a direct and positive effect on their exploitation of business opportunities. In addition, the mentioned cognitive biases through the mediating variable of risk perception indirectly has a positive effect on the exploitation of business opportunities by women entrepreneurs.

The importance of this study is that as decision making in entrepreneurship is instantaneous, cognitive biases will have a direct influence on the decision making process and consequently, on failure and success of the entrepreneurs and their businesses. The current study has been conducted with a qualitative approach and the purpose of reducing the experience of failure in early stage entrepreneurs and enhancing entrepreneurial decision making will study and evaluate the mental models of national excellent entrepreneurs and the positive and the negative effects of cognitive biases on the decision making process of the entrepreneurs. Therefore, it is important to emphasize this issue. Our statistical sample consists of 11 national excellent entrepreneurs who have experienced the failure at least for once. The data collecting tool was semi structured interview with entrepreneurs in person or on the phone. The analysis of data was done in two phases. The role of the biases in the first and the second stage of the business life cycle is studied. Eventually, the result of the study is classifying entrepreneurs’ cognitive biases in four groups including: the main biases, motivators, common biases, and disincentive biases of entrepreneurship. This classification is done based on the experiences of entrepreneurs about cognitive biases.

Cognitive biases have received special attention within the entrepreneurship literature. Yet, the majority of these studies have neglected the role of risk perceptions. This paper aims to explore the affect of overconfidence and optimism on decision to start innovative activities and to examine the mediating role of risk perception. The research is applied and done based on descriptive-correlative method. Statistical population is included of 405 entrepreneurs that are activated in university incubators. Analyses were conducted using structural equation model (SEM) on a sample of 200 entrepreneurs. Samples are selected based on stratified method and proportional allocation. Data gathered by questionnaire and validity and reliability tested by respectively, conformity factor analysis and Cronbach's alpha. The results show that overconfidence and optimism positively direct influences decision to start innovative and direct influences of overconfidence is higher than optimism. Also, the results revealed that these cognitive biases contribute to innovative activities by decreasing risk perception.