جستجوی مقالات مرتبط با کلیدواژه "incremental innovation" در نشریات گروه "مدیریت"

Nowadays, firms try to improve their performance by means of different factors. Among these components, market orientation with the two approaches of exploration and exploitation behaviors, has particular influence on different types of innovation and business performance. The purpose of this survey is to consider the effects of exploration and exploitation behaviors in market orientation on innovation factors (radical / incremental) and business performance to identify the relationship between them and help the managers make appropriate decisions to improve the performance of their firm. In order to verify the conceptual model, managers and experts from 138 companies in food industry have been evaluated by a questionnaire including 35 items. The data were analyzed, and the research findings revealed that from the managers’ point of view, the exploratory market orientation through radical innovation as a mediator variable has an indirect positive effect on firm performance while exploitative market orientation has direct positive effect on firm performance. The findings also showed that incremental innovation doesn’t have direct effect on firm performance. However, radical innovation has direct positive effect on firm performance

Choosing appropriate approach to brand name is on of the important factors influencing new product success. At first glance it may seem that it is better new products supplied with a new brand to cover early adopters. But about so innovative product, risk causes this approach be not efficient. In This research, using survey and a questionnaire, comments of 170 Tehran's big store's consumers about cleaning and hygiene products, collected. The main question of research is: "what are the consumer models for choosing a new product regarding its brand name?". Results show that early adopters choose radical innovation with new brand and current products with current brand, but there is no similar pattern for incremental innovations. In the section of other adopters, current product with current brand name and incremental innovation with brand development are rational, but about radical innovation, there is two contrasting pattern: current brand to reduce risk and choose the product, and completely new brand to distinguish new product from current product and not choose it.

Although success in defense industries depends on many factors, innovation is a key factor in transition into a new era of defense industries. Previous studies have mentioned many factors such as individual, organizational and environmental which affect innovation success. Opportunity creation for future wars, responding to army’s current needs, and gaining economical profits are 3 main components of innovation success in defense industries. In spite of the fact all of these factors have a key role on the innovation success, but some researchers emphasize more on the importance of organizational factors. In fact, innovations in defense industries are complex, expensive and require interaction between industries and army; in this situation, organizational capabilities and assets are very important elements to succeed innovations. In this study, after explaining the dimensions and components of innovation success, organizational influencing factors were identified. Then with the help of 13 defense experts, we tried to refine the factors according to the field. In next step, by the means of surveying methods, we studied organizational factors impacts on radical and incremental innovation separately. Our research results show that 22 of 40 factors have meaningful impact on innovation success, while the ranking and priority of these factors differ in radical and incremental innovation.

Knowledge is always recognized as an important factor in innovation. However, the needed knowledge for innovation is not always available to organizations readily and it requires that the organization generates a major part of the knowledge. Such knowledge creation can happen through investing on innovation and developing new products. This study aims at investigating the complicated and dynamic nature of relationship between knowledge creation and investment decision on innovation. Therefore, present paper uses a systematic view and system dynamics approach, as well as its tools such as casual diagrams, flow diagram and simulation. The tools are used to study the impacts of different investing policies on organizational knowledge stock. A case study is provided to test the applicability of represented model in real world. The findings show that the most appropriate policy is allocating resource based on the gap between real knowledge stock and goal knowledge stock.