جستجوی مقالات مرتبط با کلیدواژه « intention to repurchase » در نشریات گروه « مدیریت »

The aim of investigating the impact of multi -channel integration, trust and loyalty and online loyalty on the intention to re -purchase (Code: Customers of Cyrus Horizon Chain Stores) in Tehran. A questionnaire, including 22 questions with a five -degree Likert spectrum, was used to collect data. First, the questionnaire was confirmed in terms of content validity from the perspective of the content. The Cronbach's alpha coefficient was also calculated to measure reliability. Cronbach's alpha coefficient of 0.862 was calculated. Therefore, the reliability of the favorable questionnaire has been evaluated. The statistical population of this research is customers of the Cyrus Horizon Chain Stores in Tehran, which are unlimited. Using the sampling formula of unlimited societies, 384 people are determined as the sample size. SPSS correlation tests and software are used to test the research hypotheses and analyze the hypotheses using structural equations in Warp Pls .V7. The results showed that multi -channel integration had a significant impact on online loyalty and offline loyalty. And trust has a significant impact on online loyalty and offline loyalty. As well as online loyalty and offline loyalty have a significant impact on the intention to re -purchase.

The main incentive of this study is to investigate the impact of brand value on the intention of re -purchasing customers of Iranian automobile dealers in Hamadan. Today, organizations have come to believe that it is only by repeating customers' purchases who are able to achieve long -term profits. The intention to re -purchase the customer's loyalty behavioral index and the main consequence of customer satisfaction. In this study, in addition to investigating the special value of Iran Khodro brand on the intention of purchasing the company's produced parts by their consumers, the mental and perceived customers of customer's justice, and interactive justice, as well as the stability of the allocation as modulating factors, are reviewed. This research is in terms of purpose, in nature, descriptive-post-resistant. Research data is collected through the five -choice Likert questions in the research questionnaire. In the present study, SPSS.V24 software has been used to analyze the data from the questionnaire, according to the statistical requirement of the statistical software and PLS.V3 structural equation software. The statistical population includes customers of Iran Khodro Company in Hamadan. Due to the identity of the statistical population and the use of the entire community members, the random sampling method is simple. The results showed that the special value of the brand re -purchase customers of Iran Khodro dealers in Hamadan has a significant impact (0.335). Distributor justice plays a modest role in the impact of brand special value on the intention of re -purchasing customers of Iran Khodro dealers in Hamadan (0.267). Interactive justice plays a modest role in the impact of brand special value on the intention of re -purchasing customers of Iran Khodro dealers in Hamadan (0.94). The stability of allocation on the impact of the brand's special value on the intention of re -purchasing customers of Iran Khodro dealers in Hamadan plays a modest role (0.106).

The main motivation of this study is to investigate the effect of brand equity on the intention of repurchasing customers of Iran Khodro dealerships in Hamadan. Organizations today have come to believe that it is only by repeating customer purchases that they can achieve long-term profits. In this study, in addition to examining the special value of Iran-Khodro brand on the intention to buy the parts produced by this company by their consumers, the mental and perceived factors of customers from distributive and interactive justice as well as the stability of allocation as modifying factors of repurchase intention are examined. This research is applied in terms of purpose and descriptive-survey in terms of nature. The research data was collected through the five Likert questions in the research questionnaire. In the present study, in order to analyze the data obtained from the questionnaire, SPSS.V24 statistical software and Pls.V3 structural equation software were used according to the statistical needs. The statistical population includes customers of Iran Auto Parts Company, Hamadan. Due to the uniformity of the statistical community and the use of heterogeneity of all members of the community, the random sampling method is simple. The results showed that: The brand equity has a significant effect on the repurchase intention of customers of Iran's car dealerships in Hamadan (0.335). Distributive justice has a moderating role in influencing the brand equity on the intention to repurchase customers of Iran's car dealerships in Hamadan (0.267). Interactive justice has a moderating role in influencing the brand equity on the intention to repurchase customers of Iran's car dealerships in Hamadan (0.194). The consistency of allocation has a moderating role in influencing the brand equity on the intention to repurchase the customers of Iran Khodro dealerships in Hamadan (0.106).

This study investigate the effective factors on loyalty and repurchase intention. Based on previous research and relevant literature, perceived value, perceived value, perceived quality, brand satisfaction, brand trust, affective commitment and continuance commitment were selected as influencing factors. According to infinite population, the population of this study is customer of Tehran mobile market. The minimum sample size was determined 384 by Cochran formula. Data were collected by questionnaire of 49 questions out of 389 using the software LISREL structural equation analysis and the results of this study confirmed all of the hypothesis. That is the best way to achieve loyalty and repurchase intention from the beginning to understand quality, Following the satisfaction of the brand, then the brand trust, and affective commitment, and in the end is the loyalty and repurchase intention.