جستجوی مقالات مرتبط با کلیدواژه « knowledge map » در نشریات گروه « مدیریت »

Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. These roles manifest themselves in functional, symbolic, and emotional domains, sometimes even evolving into emotional bonds between individuals and brands. Brand personality is considered a critical element in brand differentiation and positioning strategies. It has attracted significant attention from researchers and marketers over the past three decades, leading to numerous studies in this field. Given the increasing research in brand studies in recent years, with more researchers expected to focus on this area, a comprehensive analysis of its conceptual structure is of paramount importance. This study aims to review articles on brand personality published in reputable international journals and analyze publication trends to identify opportunities for future research.
 

This study employs a systematic literature review approach to identify publication trends in brand personality in the Web of Science database to determine future research opportunities. The methodology involves a five-step literature review process: identification, selection, eligibility, and inclusion. Each article was carefully reviewed to extract relevant information such as publication year, authors, research methods, findings, and conclusions. The extracted information was analyzed to identify trends in research topics, methodologies, and theoretical frameworks. Based on the analysis, research gaps and opportunities for future studies were identified.
 

A total of 1,069 articles on brand personality were reviewed in the Web of Science database. The analysis revealed several key trends: First, the number of publications on brand personality has steadily increased over the past three decades, indicating growing interest in this field. Second, the most frequently studied topics include brand personality dimensions, measurement scales, consumer responses, and brand personality management strategies. Third, quantitative methods, particularly surveys and experiments, are the most commonly used approaches in brand personality research. Fourth, a wide range of theoretical frameworks have been applied to study brand personality, including social identity theory, self-congruity theory, and brand anthropomorphism. Additionally, a scientometric analysis was conducted, including co-occurrence analysis, co-citation analysis, and thematic analysis of the brand personality field using VOSviewer © software and the Bibliometrix R tool. Using scientometric analysis of keywords, clusters of frequently used keywords were created as thematic areas. The outputs generated from the analysis of studies published in the Web of Science in the field of brand personality identified specific research gaps that may be relevant for future studies in this area.
 

This study provides a comprehensive review and analysis of articles related to brand personality in reputable international journals. The identified research trends and gaps can assist researchers interested in brand personality in publishing articles or books by guiding topic selection. The identified research gaps and future research directions can inspire researchers and practitioners to develop new approaches in the field of brand personality. This study contributes to the advancement of knowledge in brand personality research and provides valuable insights for future research endeavors.

From the perspective of strategic entrepreneurship, two areas of Resource-Based View and entrepreneurial opportunities are intertwined in an entrepreneurial business and cannot be imagined separately. The field of opportunity as the "main core of entrepreneurship" has been the subject of various research that has mainly focused on the factors affecting the entrepreneurial process, but methodological and applied researches on the subject of how to provide resources in exploiting entrepreneurial opportunities are very few. The review of the Resource-Based View field shows that entrepreneurial opportunities have not been scrutinized and explored seriously in many studies in this domain. The current research was done with the aim of creating a general and quick view of the content and research streams of the Resource-Based View from the perspective of entrepreneurial opportunities to researchers and helping them in the optimal direction of future research. The review of the research shows that there is no regular and reliable knowledge in the field of Resource-Based View from the point of view of entrepreneurial opportunities and there is no clear and comprehensive picture to understand the depth of the research done in this field. Therefore, the main problem of this research is "representation and compilation of the knowledge map is Resource-Based View from the perspective of entrepreneurial opportunities. The innovation and scientific contribution of this research is the presentation and compilation of the knowledge map from the Resource-Based View from the point of view of entrepreneurial opportunities in addition to determining the existing knowledge and showing the relationship of different sectors with each other in this field, the path of future research is also identified based on the knowledge gap, specify for enthusiastic and interested researchers. As mentioned, the knowledge map is developed with two scientific goals: first, the knowledge map order to more accurately understand what has been done so far in a specific subject area, and second, the knowledge map in order to determine the direction of future research. It is hoped that the present research will be successful in achieving both goals.

This research is applied in terms of purpose and based on the collection of documentary information - systematic review. In this research, using a systematic review, among 452 articles reviewed between 1984 and 2022 in reliable foreign databases, after three stages of screening, 46 articles were found suitable for conducting research.

Research data were analyzed based on thematic analysis method, in two stages of open coding to find descriptive propositions and axial coding to extract conceptual propositions, and finally 49 effective components were identified for drawing the knowledge map of the research. The four pillars presented in the representation of the knowledge map in this research are: Heterogeneity of resources, Ex post limits to competition, Imperfect resource mobility, and Ex ante limits to competition.

In addition to drawing a knowledge map and explaining its components, knowledge gaps and future research streams that can be developed regarding the Resource-Based View from the perspective of entrepreneurial opportunities were determined.

Today, especially in the Corona and Post-Coronavirus era, research on "loneliness in the workplace" has received more attention than ever before. The main goal of this research is to investigate the current state of knowledge related to loneliness in the workplace in scientific publications. To achieve this goal, the trend of researches conducted from 1966 to 2022 was analyzed using bibliometric analysis and through VOSviewer software. A total of 2240 documents were retrieved from the Web of Science database and the findings showed that the highest percentage of studies on loneliness in the workplace were conducted in 2021. United States, China and England have contributed the most in studies and majority of studies are in the field of management and communication sciences. Williams, KD has the most references among the authors and the keywords of alienation, ostracism and in recent studies the keywords of loneliness have appeared in the workplace. The results in this research have opened a new vision to researchers who are interested in this field, helped to better understand this phenomenon, and provided suggestions for future research.

Knowledge map, as one of the most vital tools and approaches of knowledge management, plays a significant role in the correct establishment of related processes. Also, compiling the knowledge map in a short and appropriate period of time solves the challenge of implementing knowledge management in the organization and provides tangible and easily achievable outputs, which provides the necessary motivation to continue the time-consuming process. It will provide knowledge management. Due to the high importance of the knowledge map, the native standard model for implementation in Iranian organizations has not been presented. Based on this, in the upcoming research, the research team, with the aim of presenting a local model of organizational knowledge map development, has used a comprehensive and detailed study in the field of knowledge map subject literature based on the use of systematic review technique, and while extracting various components and dimensions of knowledge map, He combined the experience of implementing this approach in more than 20 Iranian organizations and finally based on the Interpretive Structural Modeling (ISM) method and using Smart PLS software and holding interview sessions and completing the matrix with 5 academic and business experts specializing in The field of knowledge management develops a suitable model for Iranian organizations to explain and design the organizational knowledge map. In this obtained model, the main components affecting the process of explaining the organizational knowledge map have been classified and separated in the form of 18 final components and 7 distinct levels.

Given the difference between knowledge strategy and knowledge management strategy the aim of the present study is to analyze and compare knowledge strategy and knowledge management strategy researches. The present study is a descriptive-scientific approach that uses co-word and social network analysis techniques. The research community is the scientific studies of the knowledge strategy and knowledge management strategy in the WOS. Histcite, Excel, and Gephi softwares were used to analyze the data and VOS to draw the maps. The United States and China have the highest productions in the areas of knowledge strategy and knowledge management strategy. Bratiano and Birli have the highest productions and citations in the field of knowledge strategy, and Hansen, Neuchrea and Tierney have the highest productions and citations in the field of knowledge management strategy. The business economy has contributed the most to the production of works in both fields. Padua University has the largest participation in both fields. The vocabulary of the knowledge strategy constitutes 5 clusters and the knowledge management strategy constitutes 8 clusters. There are 534 common keywords in the thematic clusters of these two areas. The growth trend of scientific products of two fields is ascending and more products and citations in the field of knowledge management strategy show more attention of researchers to this field. The field of information science has more participation in research works of knowledge strategy than the field of computer science.

This study offers a systematic review of academic research on work family interface and provides the knowledge map according to the three perspectives of conflict, enrichment and balance. The evolution of researches from the beginning until now (2020) was explored with the method of "Bibliometric analysis" through the visualization tool named VOSviewer software. The most influential authors, journals and countries in the field of work and family were introduced. The findings show that 70% of work and family studies have been conducted since 2010 and 75% of studies have been done by 10 countries, which the United States, the United Kingdom and Canada have the largest share. Also the journals of “vocational behavior” and “applied psychology” and “Greenhaus” are the most influential Journals and author in this field. Co‑occurrence analysis on keywords shows 12 cluster and most frequencies for the keywords “Gender”, “Work family conflict” and “conflict”. The results achieved by this study will enhance understanding of work life research and enable future developments for the theorists and researchers.

This paper presents a model for designing and representing a knowledge unit of a research unit in critical situationswith a skill recognition and expertise approach. To do this, topics such as definitions of the map of knowledgeand its types, the reason for mapping knowledge and its key principles of drawing, classification of knowledge maps,the advantages and disadvantages of such maps and case studies were studied. Then, by analyzing the strengths andweaknesses of the aforesaid, a six-step model was presented for representing the knowledge map in a research unitthat consists of six steps: 1. identifying the field of knowledge. 2. Identifying supervisors and operational managers.3. Extracting relationships between employees and also, meta-knowledge about people. 4. Extracting informationand knowledge of people. 5. Drawing up knowledge map. 6. Providing mechanism for updating and analyzingstrengths and weaknesses. The validation of the model was carried out in the form of a question from the expertsfamiliar with the basics of knowledge management and crisis management, including 9 sample samples available.

Conducting a comprehensive study on organizational knowledge maps as a main technique for knowledge management, a model of knowledge map of science and technology incubators is developed. Given this purpose, we reviewed all related investigations and models between 1998 and 2018, we identified the knowledge maps models and the factors affecting them through content analysis. Moreover, having studied the characteristics of science and technology incubators and the factors affecting the design and development of incubator’s knowledge maps, we identified the components according to frequency of their repetition in the researches. Considering these factors, an applied model for developing knowledge maps was developed in 7 stages in accordance with suitable conditions for incubators. The model is consistent with the incubator's features, and is developed in seven steps. To implement the proposed steps of developing incubator’s knowledge map, the corresponding work sheets were made ready to show practically and executively the process and methods of developing knowledge maps in such centers. The proposed model for the development of knowledge map is implemented in the servicing department of a particular university as a pilot study.

In this research knowledge management has been studied as an interdisciplinary area. We aim to find an answer for this question that "what are the scientific structure and knowledge map of knowledge management projects regarding these two aspect of subject areas and keywords. For this purpose, nearly 40000 scientific documents including knowledge management as one of their keywords were selected from Scopus database and were studied in various subject areas. In this research,bar charts have been drawn for each index of subject areas and keywords. Besides, using Co-occurrence matrix, adjacency graphs were drawn and then clustered using Average-Link algorithm. Bar charts and graphs were drawn using R and Excel software. The results of this research showed that among the researches on knowledge management in the world, the most relevant scientific fields to knowledge management are Computer Sciences with 32.5%, Business, Management and Accounting with 14.5%, Engineering with 13.7%, Decisive Sciences with 12.6%, Mathematics with 7.07%, and Social Sciences with 6.63%, respectively. The most keywords collocate with knowledge management in the world are Human-Computer Interaction, Information Management, Systems Management, Information Technology, Manufacturing, Acquisition of Knowledge, Semantics, Knowledge Transfer, Ontology and Information Retrieval.

Increasing globalization, development of information and communication technologies, including the development of a network of communities, new media and innovation, training, information and knowledge management need to review ways than ever before felt.Knowledge management encompasses a wide range of topics in the sharing of knowledge as one of the major focus areas for knowledge management is recognized. The aim of this study was to identify the most important components of cognitive map-based knowledge sharing with police forces. Knowledge management simplification and reform of the process of cooperation, distribution, innovation or creation, acquisition and understanding of knowledge can help the police organization and its innovative decisions in a knowledge-based organization, innovative and updated convert. Create strategic advantages of regulatory agencies, above all, thanks to the effective use of resources, knowledge and implementation of a knowledge management system is progressive aims of this study. In this regard, a review of the literature component of a set of critical success factors and the sharing of knowledge were identified and then act in a survey and using the statistical technique of each of the key success factors was tested. Scoring on Likert scale with the most important components to identify important factors were identified using the p-value. In addition, by taking advantage of the views of a number of expert teachers, the factors influencing knowledge sharing strategy map using interpretative structural modeling design of further comment, approaches derived from theoretical foundations may be suitable as a framework for measuring process knowledge sharing with other law enforcement and military headquarters of the contract.

Human beings are increasingly in danger of disasters، whether natural or man-made. Although these situations are not preventable، with a proper planning، the disaster can be controlled، and the damage can be reduced. One of the main issues in disaster management planning is the development of the response team. The aim of this paper is to introduce an approach that helps organizations develop a response team prior to disaster happen. In the proposed approach، the organization was viewed from a social network point of view. Analytic Hierarchy Process was employed and applied to the knowledge resource map. In order to illustrate the application of this approach it was applied to the Universiti Teknologi Malaysia on a random selected sample of population. In addition to disaster response team building، these maps can help managers in project management.