جستجوی مقالات مرتبط با کلیدواژه "mass customization" در نشریات گروه "مدیریت"

One of the most important dynamic capability of an organization to manage environmental turbulence is customer agility. Since organizations use different strategies to build this capability and because of lack of research for assessing this strategies to build customer agility. The main objective of the present study is to evaluate the ability of mass customization strategy to achieving the customer agility، in other words the purpose of this research is to answer the question whether mass customization strategy can lead to the formation of customer agility capability. The conceptual model is presented and tested based on the involvement theory، the functional theory of attitudes، and theories on the desirability of uniqueness. This research based on the goal is practical and based on the way is survey- analysis. Statistical population of research is the production of custom automotive vehicles company (APCO). General information obtained from the analysis model shows that if the mass customization strategies based on customers'' individual differences define customer participation can lead to customer agility capability in three-dimension of sense، responsiveness and learning.

Mass customization is one of the new topics of interest to management and marketing. Also, given that we are in the period of customer revolution (continuous improvement to mass customization), in this period due to the increasing demand of customers, manufacturers are required to produce their products with low cost, high quality and great variety of produce. However in recent years, quality improvement management systems are evolving rapidly so that now continuous quality improvement and total quality management enjoys a high status. This paper seeks to answer the question of how quality management affects the mass customization capability. And describes the concepts of mass customization and total quality management as well as the total quality management to identify various dimensions. Relationship between the mass customization and TQM was tested with LISREL software as well. Overall, the results of the research confirmed the relationship between total quality management dimensions and mass customization.

Research on mass customization suggests that this type of offer delivers more value to the customer. This article provides answers to the following research question: How interpersonal differentiation value of the mass-customized Product influence the overall perceived value of MC?. we explore interpersonal differentiation value in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU). A conceptual model grounded in involvement theory, the functional theory of attitudes, and theories on the desirability of uniqueness is proposed and empirically tested. The goal of this research is development and the way of this research is survey- analysis. Statistical population of research is two hundred one undergraduate business students of Iranian universities. Generally, the data support significant relationships between the three dimensions of interpersonal differentiation value and the overall perceived value and buy tendency of MC.

Research on mass customization suggests that this type of offer delivers more value to the customer. This article provides answers to the following research question: How consumer perspective of the value of the mass-customized Product influence the overall perceived value of MC? Mass-customized product value is reflected in three dimensions: utilitarian value, interpersonal differentiation value and self-expressiveness value. we explore the influence of interpersonal differentiation in need for optimization (NFO), centrality of visual product aesthetics (CVPA), and consumer need for uniqueness (CNFU). A conceptual model grounded in involvement theory, the functional theory of attitudes, and theories on the desirability of uniqueness is proposed and empirically tested. The goal of this research is development and the way of this research is survey- analysis. Statistical population of research is two hundred one undergraduate business students of Iranian universities. Generally, the data support significant relationships between the three dimensions of consumer perspective of the value of the mass-customized Product and the overall perceived value of MC.

This article sheds light on the main reasons of moving organizations toward business process reengineering and the basic characteristics of information technology based business process reengineering. Then the main information technology oriented effective factors in business process reengineering are described. Indeed specific relations between information technology and business process reengineering are described. Indeed specific relations between information technology and business process reengineering are reviewed. At the end of this article the main functions of information technology in this process are classified and defined.