جستجوی مقالات مرتبط با کلیدواژه "place" در نشریات گروه "مدیریت"

Introduction and purpose of the research:

 The historical market of Tabriz can be considered as a clear example of the native culture of Iran with the dimensions of cultural scope, meaning as well as place and history in the current research. The aim of the current research is to investigate the process of the phenomenological dimension of the semantic place in the architecture of the historical market of Tabriz through the approach of cultural studies, which explores the level of the semantic value of the place in that axis.

the present article can be called a descriptive-analytical research, which first studied the location dimension in terms of a semantic concept from the theoretical aspect in library resources, and then in relation to its structure; Based on the written documentation, it has had a qualitative-quantitative analysis.

In examining the concept of place and the cultural components that influence the meaning of place, we aim to introduce the ability of the historical market of Tabriz as a symbol of a meaningful place based on the researches carried out according to the books, articles and thoughts of expert thinkers, which was carried out in the face of the integration of spatial structure that includes the process of concepts and functional continuity. It is appreciated.

The results of the research showed that the historical market of Tabriz as an architectural place is emphasized in explaining the perceptions and experiences of people with spatial semantic dimensions and its meaning in their culturedness from the dimension arising from the phenomenology of spatial meaning. So, in investigating the application of the phenomenology method, it is due to the fact that it is one of the most used methods in the field of qualitative research, as well as an efficient approach in studies related to the philosophy of architecture and the phenomenology movement.

Various factors affect the achievement of competitive advantage, the most important of which are marketing and marketing mix elements. Accordingly, the present study aims to investigate the role of marketing mix factors (product, price, location and after-sales service). This research is descriptive-correlational from the field branch in terms of applied purpose and in terms of data collection method. The statistical population consists of customers of Digistyle clothing online store, which using multivariate regression analysis, the sample size was estimated to be 120 people. Available sampling method and a questionnaire was used to collect data. In statistical analysis, the structural equation modeling approach and SMART PLS and SPSS software have been used. Based on the results obtained from the mixed marketing factors, product, price and after-sales factors have a positive and significant effect on retaining customers of Digistyle online clothing store, but the location factor does not have a positive and significant effect on retaining customers of Digistyle online clothing store. . Also, the perceived value of the customer has a positive and significant effect on customer retention in the DJ Style online store. Product, price and after-sales service have a significant effect on the customer's perceived value through the mediator value of the customer's perceived value in the DJ Style online store, but location has no significant effect on the customer's perceived value through the mediator value of the customer's perceived value in the DJ Style online store

Location identity affects the quality of human-location relationship and individual identity. One of the plausible reasons for the failure of the new cities is their lack of identity. The crisis of identity will have unpleasant consequences. The purpose of this investigation is recognition of a desirable spatial identification pattern in the newly established city of Parand

For the purpose, the qualitative method has been basically employed and the quantitative method (using numbers and figures as descriptive to complete the qualitative information) has been also used. Studying the three components of spatial identification

 Research has found that Parand enjoys an appropriate status in terms of the natural identity components however the city suffers from an incompatibility and heterogeneity in terms of the artificial and social identity makers and this has contributed to absence of common culture and the lack of communication with the urban environment and finally crisis of identity.

Therefore, it is suggested to adopt a participatory and bottom-up approach and appropriate social and cultural management for expanding the social and cultural capital indicators that create common culture and communication with the urban environment

Construction places are a part of people’s identity. The identity of the place affects the man-place relation. Influenced by modern urbanism system, today’s cities have lost their former identity function and consequently have an environment with no defined identity all caused by place. Accordingly, this study mainly intends to reach an optimal model of place identity in new cities. 

It was a basic, descriptive-exploratory research and applied theme analysis method. Data were collected through investigation into theoretical literature, experts’ ideas and deep interviews with ten urban affairs managers. To identify the related themes, MAXQDA software was used.

All in all, 46 preliminary codes and four main themes were identified and the relations among these themes are presented in the framework of a model. Based on the model, recommendations as to the solution of place identity problems of Parand New City are presented.

With the financial markets becoming more competitive and expanding the activity of private banks and financial institutions, paying more attention to marketing and applying effective marketing techniques and strategies to attract customers and increase deposits has become more important. The use of some mix of marketing factors such as accessibility and availability of services and the speed and variety of services provided and appropriate advertising can increase deposits in corporations and banks.The target of this research is to present a proper scientific strategy in order to apply the effective factors in absorbing the resources and to present a clear view of banking services marketing on marketing mix in branches of Bank Saderat Iran in Tehran. This research is descriptive survey and data collection and is based on questionnaire (a 5-point Likert scale) and cluster classification method is based on geographic regions. By taking into account the population Unlimited, sample size has been determined 318. Cronbach's reliability test achieved 97%. According to the results of the technique t-student and Freidman and Wilcoxon test criteria, the factors place, product, price and promotion have been respectively effective in attracting deposits. In terms of the gap between current and desired situation, respectively the place, promotion, price and product have been situated.

The present research has been conducted with the aim of determining effective factors in promoting feeding system of military university with the use of verified pattern. The plan of this research is descriptive and has been presented with a practical aim. To collect the data, surveying method has been used. The research population pertaining to this research consists of 120 people from university manpower and the sample volume is 123 people based on Morgan. Data collection instrument is a verified questionnaire containing 102 questions. The information from this questionnaire consisting of 19 factors has been analyzed using SPSS software and results show that the following factors have a significant role in promoting feeding system of military university: 1. basic ingredients 2. facilities and equipment 3. management 4. manpower 5. Place and environment

The sense of belonging to the place leads to the formation of an existential base in individuals with varying levels of social and physical dimensions. The present study is intended to identify and categorize the effective indicators on the formation of a sense of belonging to the place.

To answer this question, three residential complexes of Al-Ghadir, Abrisham and Tak Masuleh were selected in Rasht and analyzed using analytic-descriptive method. Using field method, residents' views of these complexes were collected through questionnaires in the field of physical elements affecting the sense of belonging to the place and finally analyzed using SPSS software. Given the unlimited population, the sample size was calculated to be 384 according to the optimal Cochran volume formula. The original questionnaire was then filled out with 35 questions between 390 executive samples.

The results of the findings suggest that the physical strategies in environmental design, such as physical clarity, functional diversity, memorable spaces, urban furniture and green space, with coefficients 0/084, 0/119, 0/193, 0/084 and 0/087.

And the significance level of less than 0.05 is a direct correlation with increasing sense of belonging to the place. Thus, considering the physical features expressed, it is possible to design.