جستجوی مقالات مرتبط با کلیدواژه "technological opportunities" در نشریات گروه "مدیریت"

Today, science and technology park companies are established to transform ideas and innovations into products, commercialize research, synergize science and wealth, and empower and guide graduates to enter the business environment. New opportunities play an important role in the country's economic success. The purpose of this research was to examine the relationship between technological opportunities and entrepreneurial marketing decisions through entrepreneurial motivation (case study: Khorasan Razavi Science and Technology Park companies). The research method used in this research was descriptive, correlation survey. The statistical population of this research was considered to be 600 employees of Khorasan Razavi Science and Technology Park companies. 234 people were considered as samples by simple random sampling and through Morgan's table. The research data were collected by library and field method, and standard questionnaires were used as tools. The reliability of the questionnaires was confirmed using Cronbach's alpha coefficient test and the validity of the instrument was confirmed using the content method. Finally, for the statistical description of the research variables, average, standard deviation, minimum and maximum statistics and column charts were used with the help of SPSS software (24). The research hypotheses were investigated and analyzed with the help of the structural equations method and using the SmartPLS (2) software. In the end, the results showed that there is a positive and significant relationship between technological opportunities and entrepreneurial marketing decisions due to entrepreneurial motivation. There is also a relationship between entrepreneurial motivation and entrepreneurial marketing decisions.

Nowadays، technological، economical، political changes and costumers’ needs and expectations، etc have strongly affected organizations، and in order to survive، the organizations need to adopt themselves to these changes. All organizations، including banks، have begun to rethink about what and how is giving service to informed and expected customers. The capability of companies in understanding and responding to technological changes is called technological opportunism، which according to ever changing condition of organizations is regarded as a vital capability. However، the exact effect of technological opportunities on companies’ performance is not clearly known. Therefore، in this research، the relation between technological opportunities، market orientation and company function has been investigated، and it is also attempted to determine the factors affecting technological opportunisties in eight public and private banks. The results of the study suggest that technological opportunities are a strong fiscal stimulus of company’s performance and increase the gain and income of the company. Also، the positive effect of technological opportunities on company’s performance decreases when the market orientation increases. Among investigated variables affecting technological opportunities، organizational culture and top manager’s advocacy of new technologies، have positive effect on technological opportunities. This clearly shows the importance of culturalization and attention of top managers to technological changes.